Design Thinking for Post-Pandemic Social Innovation
Everyone Can Innovate! by Innovesia
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Introduction
Yurry Razy
Co-Founder
Co-Founder& Partner
& Partner
Makedonia MakerSpace
Innovesia & Innovation
(Investasi Inovasi Hub
Indonesia)
Still continue the process of Learn, Unlearn and
Experienced in Capital Market, Multi-
Relearn
finance, Investment
Business andInnovation
Model Formalities
Visiting
NewFacilitator & Lecturer
Venture Finance at FEB-UI,
- University of MM-UI,
Prasetiya Mulya,
Virginia Bina Nusantara,
Darden
– Innovation –Committee
Business ESQ Business
Model School &Strategizer
Masterclass STTB
Vice Chairman
KADIN
“UYEK” Principal – [Link]
Entrepreneurs
Indonesia Digital Branding
Principal - [Link] Wikasa
Investment & Formalities
Lead Facilitators
Lina Sulimin Teddy Asril Ria Ariyanie Ira Iriyanty
Innovesia and Makedonia Makerspace
visit us: [Link] – [Link] 8
Innovesia in brief…
Corporate Startup Accelerator
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What We are Known in Indonesia
[Link]
The pioneers of
makers and innovators
movement
Early adopters and
advocators of Design
Thinking and Human
Centered Design
The builders and
shapers of
Innovation ecosystem
visit us: [Link] – [Link] 10
1
1
1
Instagram: [Link] Website : [Link]
Why Human-Centered?
But from human’s
We believe that Technology Mindset
innovation
doesn’t
start from
Products Needs
Features Empathy
15
Agenda & Rules
16
Agenda
Date Topic
Inspiration Session 1 Design Thinking Introduction
1 3 Okt 2020
Industrial Revolution 4.0
Step 1 - INSPIRATION
Immersion
Session 2 Step 2 - IDEATION
10 Okt 2020
Step 3 - IMPLEMENTATION
3 2 Storytelling
Implementation Ideation
Session 3 Pitching Session
17 Okt 2020
Rules
1. 3. Appreciate
Focus Ideas & Opinions
– defer judgment
2. Active &
Proactive and 4. Have Fun!
helping each
other
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MMUI Design Thinking course scoring
Individual
1. Online Presence
2. Personal Take Away
Group Work
3. Process
4. Prototype
5. Presentation
Collaborative Platform
How to SPRINT in Group
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Types of Participants
Hustler Hacker Hipster
Stream 1 Stream 2
BMC TBB
(Business Model (Technology Based-
Canvas) Business)
22
Let’s Practice Your Writing!
Write down on your
group worksheet
What’s Your Expectation?
Write on your worksheet!
Your expectation by attending this session
How to SPRINT in Group
1. Write your ideas on the text
box
2. Write as many as possible
(One box for one input)
3. Discuss the ideas displayed
on the slide
Learning is a Process
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What Is Design Thinking
27
Design Thinking – IDEO & [Link] Stanford University
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Design Thinking – Other Reference
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What is Design Thinking?
a mindset and process
to
Mindset
empathize
human-centered issues
and problems,
and then to find Prototype Empathy
collaborative approaches
and innovative ideas /
solution
Human-centered
issues & problems
through Collaboration
visualization and Visualization
prototypes Ideas
to solve it
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Design Thinking Mindsets
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Design Thinking - Innovesia
INSPIRATION: Understanding the problem
Inspiration
Step 1 : Induction (research current solutions)
1 Step 2 : Inspection (analyze the context)
Step 3 : Immersion (understand people)
IDEATION: Generating solutions
Step 4 : Identification (finding & framing insights)
Step 5 : Imagination (generating lots of ideas)
3 2
Step 6 : Inception (selecting and combining ideas)
Implementatio Ideation
n IMPLEMENTATION: Testing solutions
Step 7 : Installation (fast prototyping)
Step 8 : Iteration (co-creation)
Step 9 : Impact (implementation & launching)
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Full Cycle Of Agile Innovation
SCALE IT
INSIGHT PROBLEM SOLUTION BUSINESS
MODEL
Creativity & Ideation
Open Innovation
Design Thinking
Agile Software
Lean Startup
Business Model
Canvas
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A Story of A Health Tech Unicorn
34
Story of Theranos
35
37
38
Theranos
39
40
What Went Wrong?
1. The miniLab (Edison) doesn’t
work: False and misleading
results on patient’s health
condition
2. It was cheating, using other
competitor’s analyzer machine
(Siemens)
3. Overclaim on Public Relations
and Advertising
4. Lies to the authority, doctors,
patients etc
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42
Challenges
43
Iron Man Suits Development
46
Industrial Revolution 4.0
Logical Connectivity Physical
Layer Layer Layer
1 2 3 4 5
AI IoT
Wearable Advance 3D
(Artificial (Internet of
(AR/VR) Robotics Printing
Intelligence) Things)
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Case Study
IOT water
pressure
Monitoring
Lampung Tourism using Incubating 3D printing Open Source IoT
Augmented Reality startup technology to monitor
Launched the new brand, BikinBot’s 3D printers have water pressure system for
logo and tagline of Lampung been sold and used widely to PDAM (Perusahaan
alongside the overall help build the adaptive Daerah Air Minum) Kota
provincial marketing manufacturing ecosystem in Bekasi and Kabupaten
communication strategy. Indonesia Bogor.
48
Disruption: Corporation VS Startups
Corporation Startup
Business Model Proven Agnostic
Customer Segmentation Apriority Post-Hoc
Investment Rigid & Budgeted Flexible & Venture
Organization Structured Agile
Decision Making Layered / Bureaucratic Fast & reckless
Idea Generation Funneled & Flexible & Fast
Process/Result Oriented Prototyping
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Challenges
Your Group is A NEW STARTUP that
Operates in one of these Focuses on one of the
sectors in the post Technology & Social Impact:
pandemic era: 1. 3D Printer
1. Healthcare 2. Internet of Things
2. F&B / Retail 3. Augmented Reality /
3. Tourism Virtual Reality
4. Education 4. Artificial Intelligence
5. Transportation 5. Big Data Analytics
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Group Work: Project Brief & Target Customers
1. Identify the key issues or problems to
be solved based on your challenge:
sectors and technologies
1. Identify key objectives that you want
to achieve through the project
1. List down your target customers based
on your group’s challenge
Canvas: Project Brief
Group Challenges
What is the What is your
critical group
issue? objective?
i.E Ranks the importance of each critical issue i.e:
1. Top 3 killer diseases: Heart attack, diabetes, - lower the disease burden and
dengue treatment cost
2. Deficit in the national healthcare budget - improve collaboration between
3. New regulation for critical illness institution
4. Demographic change - increase profit
5. Economic growth - improve customer experience
6. Market behavior change - increase customer base
7. Customer lifestyle
8. Lack of collaboration between institution etc
etc
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Canvas: Target Customers / Users
User Buyer
Who are the Who
people that use compensates
the product for the product
directly? Target Customer monetarily?
Who are the
main target
customers that
Decider we are going to Influencer
approach?
Who influences
Who decides to
other people to
use certain
use said
products?
products?
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A Simple Illustration
Users Buyers
Deciders Influencers
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Breakout Room Introduction
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Inspiration
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Context + Content + Characteristic
Comprehending the true context
of our target users, inside and • Where they do it?
outside of their individual and • When they do it?
social personality and behavior, • With who they do it?
benefiting us to design a solution
with a suitable content that fits
Context
into their characteristic
uniqueness
Characterist
Content
ic
• What things they do? • Why they do it?
• What things they say? • Socio-demographic
• What things they see? • Geographic
• What they think and • Psychographic
feel? • Buying – Influencer
• How they do it? Type
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Ethnography
Ethnography is the branch of anthropology that involves trying to understand how people
live their lives.
Unlike traditional market researchers, who ask specific, highly practical questions,
anthropological researchers visit consumers in their homes or offices to observe and
listen in a nondirected way.
Our goal is to see people’s behavior on their terms, not ours. While this
observational method may appear inefficient, it enlightens us about the context in
which customers would use a new product and the meaning that product might hold in
their lives.
Gain Pain
Customer Journey Points Points
Informing husband
User Journey is a portrait of Receive
about the check-
up result
a daily activities and journal informatio
n about Got check-up
of our target user. We hospital/
documented moments, pain or clinic que
Checking
gain points in their journey accompanion
Home works
for each activity along with
their emotional dynamic Prepare to go to
check-up Anxieties arise to
Prepare dinner
know the
condition of the
baby
Breakfast & Family chat
early activities
Wonder about her
health and baby’s
Morning condition Sleep
sickness Drinking food Emotional
Roller Coster
supplement:
Wake up Feeling excited to prenatal milk etc
get to the clinic
for today
Morning Noon Afternoon Evening
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Online In-depth Interview
Online Respondent Diary
Online Community & Social Media Listening
Digital Review & Feedback
Online Immersion Tips
Getting Respondents Team’s Job Description
● Make sure they are suitable with your ● Set up a suitable time for all of your team to do
target profile criteria. For internal process, immersion according to respondent’s availability.
you can seek advice from your supervisors for the ● Use online interview tool that is suitable for all (your
names of the person in that position. team and the respondent).
● State your purpose of interview, as a ● It is best to have a recorded interview session, in
guide for them to give relevant answers. case your notes are incomplete. Remember to inform the
● Try to get what they like about the current condition, respondent when it is being recorded (even if it’s only the voice).
what their difficulties are about the current condition, This way, you’re not only being polite, but also showing courtesy
and what they dream about for the next to the respondent.
improvement.
● Have your list of questions ready before the session.
● Divide the team’s task where one person will be the
dominant interviewer. This will help the respondent’s engagement
to your team. Other members may jump in during the session, or
when the main interviewer offers questions to the other team
members.
Group Work: Field Immersion
1. List down a set of interview questions
and or observation points to be asked
to the customers, experts or your
target audiences
1. Each Team interviews/observes 3-5
target customers based on set of
questions
1. Take documentation of your target
customers activities and profiles
Canvas: Group of Questions
Driver/ Daily Health Healthy
Motivation activity concern effort
# title # title # title # title
What What are the 3 What kind of health Can you please tell us
inspires things that you do treatment that you your story of
you in life? after woke up think is good? medication or
from bed? treatment?
How do you
buy your
What is your What is a healthy In which case did you
own
heaviest duty in a condition according feel that you needed
things?
day? to you? a healthcare service?
Why did
you buy it? What things did you
do to improve your
healthy being?
How did it
go?
Question Question Question
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For Your Group Work Until
October 8
Deadline (Uploaded and Completed on Google Drive):
October 8, 2020 at 23:59 PM
Deadline :
INDIVIDUAL TAKE AWAY
October 8 at 23:59 PM
Deadline :
GROUP WORK
October 8 at 23:59 PM
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Interview/Field Immersion Result
Photos/Videos Findings
Doesn’t know
about the
calorie intake Average
spending IDR
300K for
Irregular meals per day
eating habit
Fully
Has more than occupied
3 cellphones with
Has fitness
meetings in a
club
day
membership Just bought
Xiaomi Band 2
Can’t have
Rarely to go self-control
to the fitness to snacking
club when in
meetings
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End of Session
October 3, 2020
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