Frequency Rating
Unit Question
(1–5)
Unit 1: Internet
Explain OSI Model with all layers in detail.
Security
Difference between Host-based security &
Perimeter security.
Classes of Attacks – with examples.
What is a Cyber-attack? List different types.
What are Cyber Security Matrices? Importance.
Explain security issues in TCP/IP model protocol.
Explain ARP (Address Resolution Protocol).
Protocols at Application Layer (HTTP, FTP, SMTP,
etc.).
Define Web Analytics. Explain benefits &
Unit 2: Web Analytics
importance.
Present & Future trends of Web Analytics.
Explain “Three Layers of So What” Test.
What are Core Web Vitals? (FCP, LCP, CLS, FID).
Explain importance of Data Quality (Quickstream).
Explain Standard & Navigation Reports in
Analytics.
Unit 3: Web Data
Explain SEO and its working.
Analytics
Difference between On-page & Off-page SEO.
Define KPI. Explain its role in analytics.
Explain Competitive Benchmarking.
Trust & Security in E-Commerce websites.
Metrics for Web Analytics.
Blog measurement & analysis.
Frequency Rating
Unit Question
(1–5)
Unit 4: Search
Differentiate Internal Search & External Search.
Analytics
Explain Site Search Analysis.
Define PPC. Explain its effectiveness & factors.
Black-hat SEO techniques.
Responsibilities of a Webmaster.
Data Capturing Tools with examples.
Top 10 Must-Attempt Questions:-
Marks
Unit Question Reason (Why Important)
Type
Unit 1: Internet Explain OSI Model with all layers Appears in 6/8 papers,
7M
Security in detail. fundamental.
Classes of Attacks (with
7M Very frequent, core concept.
examples).
Host-based Security vs. Perimeter Repeated in past +
4M
Security. assignments.
Asked almost every alternate
Define Cyber-attack. List types. 3M
exam.
Unit 2: Web Explain Benefits/Importance of Foundation Q, repeated in
7M
Analytics Web Analytics. assignments + papers.
4M /
“Three Layers of So What” Test. Classic favorite, always appears.
7M
Core Web Vitals (FCP, LCP, CLS,
4M Newer but trending Q.
FID).
Unit 3: Web Explain SEO and its working (On- Most repeated Q overall, in
7M
Data Analytics page + Off-page). nearly every paper.
Marks
Unit Question Reason (Why Important)
Type
Define KPI. Explain its role in 3M /
Simple but frequently asked.
analytics. 4M
Unit 4: Search Differentiate Internal vs. External 3M / Seen in 7/8 papers, super
Analytics Search. 4M important.
Comes in many forms
Explain PPC – concept, factors &
7M (definition, effectiveness,
effectiveness.
factors).
Top 15 Must-Prepare Questions (likely to appear in Mid-terms)
1. Explain OSI Model with all layers in detail.
2. Difference between Host-based security & Perimeter security.
3. Classes of Attacks – with examples.
4. What is a Cyber-attack? List different types.
5. What are Cyber Security Matrices? Importance.
6. Define Web Analytics. Explain benefits & importance.
7. Present & Future trends of Web Analytics.
8. Explain “Three Layers of So What” Test.
9. What are Core Web Vitals? (FCP, LCP, CLS, FID).
10. Explain SEO and its working.
11. Difference between On-page & Off-page SEO.
12. Define KPI. Explain its role in analytics.
13. Differentiate Internal Search & External Search.
14. Define PPC. Explain its effectiveness & factors.
15. What are the responsibilities of a Webmaster?
Unit Question Repetition Level
Unit 1: Internet Security OSI Model (all layers) (very high)
Unit Question Repetition Level
Classes of Attacks (with examples)
Host-based Security vs. Perimeter Security
Cyber-attack (definition, types)
Cyber Security Matrices (importance)
Security issues in TCP/IP
ARP (Address Resolution Protocol)
Protocols at Application Layer
Unit 2: Web Analytics
Benefits/Importance of Web Analytics
(Present & Future)
“Three Layers of So What” Test
Core Web Vitals (FCP, LCP, CLS, FID)
Present & Future trends of Web Analytics
Data Quality (Quickstream)
Features of Web Analytics Tools
Navigation/Standard Reports
Unit 3: Web Data Analytics SEO and its working
On-page vs. Off-page SEO
KPI (Key Performance Indicator)
Competitive Benchmarking
Trust & Security in E-Commerce websites
Metrics for Web Analytics
Blog Measurement & Analysis
Unit 4: Search Analytics Internal vs. External Search
PPC (concept, effectiveness, factors)
Site Search Analysis
Unit Question Repetition Level
Webmaster Responsibilities
Black-hat SEO Techniques
Data Capturing Tools
Streaming Analytics
Unit 3 Marks (Short) 4 Marks (Brief) 7 Marks (Detailed)
Web Menace, Cyber-
Unit 1: Host-based vs. Perimeter OSI Model (layers), Classes of
attack (types),
Internet Security, ARP, Protocols at Attacks, Security issues in
Importance of Cyber
Security Application Layer TCP/IP
Security Matrices
Benefits of Web “So What” Test (short), Core Features of Web Analytics Tools,
Unit 2: Web
Analytics, KPI Web Vitals (FCP, LCP, CLS, FID), Navigation/Standard Reports,
Analytics
(definition) Data Quality (Quickstream) Importance of Web Analytics
Unit 3: Web Trust & Security in E- SEO (working), Competitive
Data Commerce, Blog On-page vs. Off-page SEO, KPI Benchmarking, Metrics for Web
Analytics Measurement Analytics
Internal vs. External
Site Search Analysis,
Unit 4: Search Search, Define PPC, Effectiveness of PPC,
Responsibilities of Webmaster,
Analytics Tools for Navigation Webmaster role, Black-hat SEO
PPC (detailed with factors)
Reports
Step 3: Predicted Mid-term Question Paper (Based on Trends)
Q.1 (Internet Security)
(a) What is Web Menace? Explain. (03)
(b) Difference between Host-based Security and Perimeter Security. (04)
(c) Explain OSI Model with all layers in detail. (07)
Q.2 (Web Analytics)
(a) Define KPI. Why is it important? (03)
(b) Explain Core Web Vitals: FCP, LCP, CLS, FID. (04)
(c) Discuss Benefits & Importance of Web Analytics. (07)
OR
(c) Explain the “Three Layers of So What” Test with examples. (07)
Q.3 (Search Analytics & SEO)
(a) Differentiate between Internal Search and External Search. (03)
(b) Briefly describe the effectiveness of Pay-per-Click model. (04)
(c) Explain SEO and its working in detail. (07)
OR
(c) Explain Site Search Analysis with suitable examples. (07)