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Effective Business Communication Models

The document discusses various communication models, including action, interactional, and transactional models, emphasizing the processes of encoding, decoding, and the influence of context and noise on communication. It also explores the concept of culture and its shared beliefs among groups, as well as the importance of visual literacy in interpreting and creating visual images. Additionally, it outlines different categories of visual forms and dimensions of viewing, highlighting the emotional, compositional, and critical aspects of visual communication.

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6 views3 pages

Effective Business Communication Models

The document discusses various communication models, including action, interactional, and transactional models, emphasizing the processes of encoding, decoding, and the influence of context and noise on communication. It also explores the concept of culture and its shared beliefs among groups, as well as the importance of visual literacy in interpreting and creating visual images. Additionally, it outlines different categories of visual forms and dimensions of viewing, highlighting the emotional, compositional, and critical aspects of visual communication.

Uploaded by

u24594726
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

Business Communication | July 26, 2024

> metacognition
-​ Thinking about thinking

> notice what you don't know


> look at a problem and understanding what you don't know

> how do you optimize this process?

1. Communication models

a.​ Action model


-​ Have a sender and a receiver

> you are broadcasting a message

b.​ Interactional model


-​ Have a sender and a receiver, but the receiver can provide feedback

> receiver asks questions and provide input as a form of feedback

c.​ Transactional model


-​ You are both a sender and a receiver

> e.g. i class you are receiving information, AND, you are frowning your face which send a
message that you do not understand

-​ Before sending a message you ENCODE the information


-​ The message then goes through a CHANNEL , e.g. you mouth
-​ The receiver then DECODES the information

2. Barnlund’s Model

a.​ Cues
-​ Environmental elements that affect encoding and decoding of messages

b.​ Context
-​ Conditions that surround and influence communication

c.​ Noise
-​ Disruptions to meaningful communication

> involves semantics : the meaning of words / the information needed to understand words

Interpersonal & Intercultural Communication Skills | Aug 5, 2024

-​ 19,20 aug personal literacy narrative due

> what is culture?

-​ Deals with a group of people of a significant size


> interpretations and beliefs, values and norms shared by a group of people

Visual Literacy | Aug 19, 2024


-​ Memory = visual ( has an emotional effect > because of memory, association etc)

> make sense of the world through patterns, images + maps

-​ Presentation & Cognitive memory = more time spent on visual than textual information

> why? - because of complexity of content + quality of visual structure

a. What is visual literacy?


-​ The ability to read, write and create visual images

> it is the ability to find meaning in imagery through simple identification and complex
interpretation

b. Visual forms in accounting

-​ Diagrams, charts, financial statements, client meetings etc

> font, text, logos, color, orientation etc

c. Different categories

1)​ 2D
> static : drawings, photos
> moving : video, GIFS

2)​ 3D
> static : statues, buildings
> moving : meeting, presenting, fashion

d. Three dimensions of viewing

1)​ Affective : the emotional reaction felt


> how does it make you feel?
> what does it remind you of?
> what is the personal relevance? Etc

2)​ Compositional : how it works


> what is centrally focused?
> what has been changed / altered?
> what lies beyond the frame?

3)​ Critical : context and ideology


> who created it?
> why was this created?
> who is the intended audience?
> what are the different ways it can be interpreted?

e. Captions : explains what an image contains

-​ Contains a label, title, source, table, figure etc


> captions give context

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