Module 9 Assignment
This assignment provides a comprehensive strategy for launching Google ads campaigns for
FitFuel, a healthy meal subscription brand based in Dhaka. It encompasses high intent keyword
research, an explanation of keyword match types with recommendations, and persuasive ad
copywriting to drive clicks and conversions.
High Intent Keyword Research
Keyword Research Methodology
To identify high intent keywords relevant to healthy meal delivery services in Dhaka, the
following steps were undertaken:
➔ Tool Utilized Google Ads Keyword Planner
➔ Target Location Dhaka, Bangladesh
➔ Language English
➔ Search Network Google Search
➔ Filters Applied
◆ Keywords related to healthy meal delivery
◆ High commercial intent
◆ Moderate to high search volume
◆ Competitive CPC rates
Keyword Metrics Table
Keyword Avg. Monthly Competition Top of Page Top of CPC
Searches Bid (Low) Page Bid (BDT)
(High)
healthy food delivery 1,000 High ৳15 ৳45 ৳30
Dhaka
meal subscription 800 Medium ৳12 ৳35 ৳23.5
Dhaka
diet meal delivery 600 High ৳14 ৳40 ৳27
Dhaka
fitness meal plan 500 Medium ৳10 ৳30 ৳20
Dhaka
keto meal delivery 400 High ৳16 ৳42 ৳29
Dhaka
healthy lunch delivery 700 Medium ৳13 ৳38 ৳25.5
Dhaka
organic meal delivery 300 Low ৳11 ৳28 ৳19.5
Dhaka
weight loss meals 650 High ৳15 ৳40 ৳27.5
Dhaka
low-calorie meal 350 Medium ৳12 ৳33 ৳22.5
delivery Dhaka
vegetarian meal 400 Low ৳10 ৳25 ৳17.5
delivery Dhaka
Keyword Match Types Explained
Overview of Match Types
Understanding keyword match types is crucial for controlling which searches trigger your ads.
Below is a summary:
➔ Broad Match:
◆ Syntax: healthy meal delivery
◆ Description: Ads may show on searches that include misspellings, synonyms,
related searches, and other relevant variations.
◆ Use Case: Broad reach; less control over who sees the ad.
➔ Phrase Match:
◆ Syntax: "healthy meal delivery"
◆ Description: Ads may show on searches that include the exact phrase or close
variations with additional words before or after.
◆ Use Case: Balanced reach and relevance.
➔ Exact Match:
◆ Syntax: [healthy meal delivery]
◆ Description: Ads may show on searches that match the exact term or close
variations.
◆ Use Case: High precision targeting.
➔ Negative Match:
◆ Syntax: -unhealthy
◆ Description: Prevents ads from showing on searches containing the negative
term.
◆ Use Case: Exclude irrelevant traffic.
Match Type Recommendations
Based on the identified keywords, the following match types are recommended:
Keyword Recommended Match Justification
Type
healthy food delivery Phrase Match Targets users seeking healthy food
Dhaka delivery services.
meal subscription Exact Match Focuses on users specifically searching
Dhaka for meal subscriptions.
diet meal delivery Phrase Match Captures users interested in diet-specific
Dhaka deliveries.
fitness meal plan Dhaka Broad Match Broadens reach to various fitness-related
meal searches.
keto meal delivery Exact Match Targets niche audience seeking keto
Dhaka meals.
healthy lunch delivery Phrase Match Appeals to users looking for healthy lunch
Dhaka options.
organic meal delivery Broad Match Expands reach to organic food seekers.
Dhaka
weight loss meals Phrase Match Attracts users aiming for weight loss
Dhaka through meals.
low-calorie meal Exact Match Targets users specifically searching for
delivery Dhaka low-calorie options.
vegetarian meal Phrase Match Appeals to vegetarian meal seekers.
delivery Dhaka
Google Search Ad Copywriting
Ad Copy 1
Headline 1: Healthy Meals Delivered in Dhaka
Headline 2: Subscribe to FitFuel Today
Headline 3: Fresh, Nutritious & Convenient
Description:
Experience the convenience of healthy eating with FitFuel. Our meal plans are crafted by
nutritionists and delivered fresh to your doorstep. Subscribe now and take the first step towards
a healthier lifestyle.
Ad Copy 2
Headline 1: Diet Meal Plans for Weight Loss
Headline 2: FitFuel – Your Fitness Partner
Headline 3: Order Now for Fresh Deliveries
Description:
Achieve your weight loss goals with FitFuel's tailored meal plans. Enjoy delicious,
calorie-controlled meals delivered daily in Dhaka. Start your journey to a healthier you today.
This report provides a strategic approach to launching Google Ads for FitFuel, focusing on high
intent keywords, appropriate match types, and compelling ad copy. Implementing these
recommendations will position FitFuel effectively in the competitive healthy meal delivery market
in Dhaka.