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Auto Insurance Cold Call Script

This document outlines a cold call script for auto insurance lead generation in Canada. It includes an introduction, value proposition, lead form closing, and final reassurance, emphasizing the potential savings for clients. The script also provides responses to common objections to facilitate the conversation.

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servermanger23
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18 views2 pages

Auto Insurance Cold Call Script

This document outlines a cold call script for auto insurance lead generation in Canada. It includes an introduction, value proposition, lead form closing, and final reassurance, emphasizing the potential savings for clients. The script also provides responses to common objections to facilitate the conversation.

Uploaded by

servermanger23
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Script

Auto Insurance Cold Call Script – Canada (Lead Generation) [Your Introduction – 10 seconds]

Hi, is this [Prospect's First Name]?


My name is [Your Name], I’m calling from [The Big Billyard Insurance Group] — we’re working
with Car owners to help them find better car insurance rates. Did I catch you at a quick
moment?

(Wait for a yes or neutral response. If no, ask when to call back.) [Build Value Quickly – 15
seconds]

Perfect. I’ll keep this very quick — a lot of our clients in [Province/City] have been saving up to
25% on their car insurance just by reviewing their current policy. I’m just collecting a few
details to see if you qualify for a better rate — it’s free, takes a couple of minutes, and there’s
no obligation. Sound good?

(Get verbal confirmation to proceed)

*(Ask conversationally and fill out the lead form as they answer.)* [Closing the Lead Form &
Pass Off – 15 seconds]

Great, thank you! Based on what you’ve shared, you may be eligible for better rates. I’m going
to forward this to one of our licensed insurance advisors who’ll give you a quick call to go
over your personalized quote — usually within a time range of 5-10 minutes

What’s the best number and email for them to reach you?
*Optional*

Just to confirm, you're okay with us sharing your info with our licensed insurance partners so
they can contact you with a quote?

(You need verbal consent under Canadian privacy law. Log this for compliance.)

[Final Thank You & Reassurance]

That’s it from me — thanks so much, [First Name]. Our licensed advisor will be in touch shortly
with your quote. Have a great day!

Sound natural: Don’t read like a robot. Practice it conversationally.

Handle objections briefly:

“Not interested”: “No worries — many people say that at first, but once they saw how much
they could save, they were glad they took out their couple of minutes.”
“I’m busy”: “Totally understand — I just need couple of minutes to see if we can lower your
rate. Can we do it quickly now or book a better time?”

Thank you!

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