BUSINESS PLAN PROPOSAL

ON
ORCA SNEAKERS

Submitted By:

Aashutosh Singh
T.U. Regd. No: 7-2-15-76-2021
Roll No. :- 31465/21
BBA, 6th Semester

Submitted To:
Mr. Sushil Bhattrai
Lecturer, Entrepreneurship Management
Thakur Ram Multiple Campus
Birgunj, Parsa

In the partial fulfillment of the requirement for the degree of

'Bachelor of Business Administration'
February, 2025
 ACKNOWLEDGEMENT

We would like to express our deepest appreciation to all those who provided and guided us
in the possibility to complete this business plan project. We would like to give a special
thanks to Mr. Sushil Bhattrai for providing us with this opportunity and always being there
as a continuous source of inspiration. His contribution in stimulating suggestions and
encouragement helped us to prepare the complete report of this business plan project.

We also like to thank our esteemed Thakur Ram Multipal Campus, Birgunj, for providing us
a practical exposure.

Furthermore, we would like to acknowledge with much appreciation the crucial role of our
colleagues for helping us and giving us suggestions and taking part in the 'market survey' for
business plan project.

Thanking You!

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Contents
ABSTRACT ...............................................................................................................................4
EXECUTIVE SUMMARY ........................................................................................................5
1. Introduction ............................................................................................................................7
1.1 Company Overview: ........................................................................................................ 7
1.2 Mission .............................................................................................................................7
1.3 Vision ............................................................................................................................... 7
1.4 Objectives ........................................................................................................................ 7
1.5 Problems .......................................................................................................................... 7
1.6 Solutions .......................................................................................................................... 8
2. Assessment of Business Environment ................................................................................... 9
2.1 SWOT Analysis for ORCA Sneaker Shoes ..................................................................... 9
Strengths: ........................................................................................................................... 9
Weaknesses: ....................................................................................................................... 9
Opportunities: .................................................................................................................... 9
Threats: .............................................................................................................................. 9
2.2 Industry Overview: Footwear & Sneaker Market in Nepal ........................................... 10
3. Product and Service Feasibility ............................................................................................11
3.2 Key Features & Differentiators ......................................................................................12
3.3 Pricing Strategy (Estimates in NPR) ............................................................................. 12
3.4 Production Overview ..................................................................................................... 12
3.5 Services Offered .............................................................................................................12
4. MARKETING ..................................................................................................................... 13
4.1 Marketing Objectives .....................................................................................................13
4.2Target Market: ORCA’s Niche ........................................................................................13
4.3 Brand Positioning .......................................................................................................... 13
4.4 Marketing Strategy (Niche-Focused) .............................................................................13
4.5 Marketing Mix (6P) ....................................................................................................... 14
4.6 Marketing Budget (Year 1 Estimate) ............................................................................. 15
[Link] Structure .......................................................................................................... 16
5.1 Organizational Structure Overview ............................................................................... 16
5.2 Key Roles and Responsibilities ..................................................................................... 16
5.3 Expansion Phase (Year 2–3) .......................................................................................... 18
[Link] Feasibility ..............................................................................................................19
6.1 Capital Structure and Ownership ...................................................................................19
6.2 Capital Requirements .....................................................................................................19

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 6.3 Revenue Projections (3 Years) ....................................................................................... 20
6.4 Break-even Analysis ...................................................................................................... 20
6.5 Loan Repayment Plan ....................................................................................................20
6.6Profitability Ratios (Projected Year 3) ............................................................................21
[Link] Model Canvas ........................................................................................................ 22
[Link] PLANS ................................................................................................................. 23
[Link] Risk & Mitigation Strategies ................................................................................... 25
[Link] STRATEGY .............................................................................................................. 26
References ................................................................................................................................29

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 ABSTRACT

ORCA Sneakers is an innovative footwear brand that aims to redefine the sneaker industry
by offering eco-friendly, sustainable, and high-performance sneakers. With increasing
concerns over the environmental impact of fast fashion and unsustainable manufacturing
practices, ORCA Sneakers takes a proactive approach to creating products that not only
align with modern sustainability standards but also cater to the growing demand for ethical
fashion.

The brand focuses on utilizing renewable, biodegradable, and recycled materials in the
design and production of its sneakers. These materials include organic cotton for the uppers,
recycled PET plastic bottles for the linings, natural rubber for the soles, and plant-based
dyes to minimize chemical waste. Each sneaker is designed to be both functional and stylish,
ensuring that ecoconscious consumers do not have to sacrifice quality or aesthetics for
sustainability.

The primary goal of ORCA Sneakers is to reduce the environmental footprint of the
footwear industry by embracing circular economy principles. The sneakers are designed
with durability and recyclability in mind, allowing for a longer lifespan and promoting the
reduction of waste. Additionally, the company offers a take-back program, where worn-out
sneakers are returned and repurposed, further contributing to a closed-loop system that
minimizes landfill waste.

To ensure transparency, ORCA Sneakers adheres to strict ethical manufacturing practices

and collaborates with certified eco-friendly factories that uphold fair labor standards and
environmentally conscious operations. The company’s supply chain is optimized to reduce
carbon emissions, with a focus on sourcing materials locally whenever possible to minimize
transportation impact.

In terms of market strategy, ORCA Sneakers targets environmentally conscious consumers

who are looking for alternatives to traditional, resource-intensive footwear. The brand will
leverage a multichannel digital marketing strategy, incorporating social media marketing,
influencer collaborations, and sustainability-themed campaigns to reach a wide and engaged
audience. By focusing on creating meaningful relationships with consumers, ORCA
Sneakers aims to build brand loyalty and create a community of like-minded individuals
committed to positive environmental change.

With projections for steady growth, ORCA Sneakers aims to expand its product line to
include more sustainable footwear options, such as eco-friendly athletic shoes and casual
footwear, ensuring that sustainability remains at the core of all future product developments.
The company’s financial model anticipates strong revenue growth and profitability, driven
by increasing demand for sustainable products and a strategic focus on building a
recognizable brand in the eco-friendly fashion space.

Ultimately, ORCA Sneakers is not just about making shoes—it’s about making a lasting
impact on the world. The company envisions a future where eco-conscious design is the

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norm, and sustainable choices are available to all, contributing to a healthier planet for
generations to come.

EXECUTIVE SUMMARY

ORCA Sneakers is a trailblazing footwear brand committed to revolutionizing the sneaker

industry by offering eco-friendly, sustainable, and high-performance sneakers. As consumer
demand for ethically produced and environmentally responsible products continues to rise,
ORCA Sneakers provides a solution that aligns with modern sustainability values without
compromising on style, comfort, or durability.

The brand utilizes biodegradable materials, including organic cotton, recycled rubber, and
plantbased dyes, to craft sneakers that are not only functional but also stylish and durable.
The sneakers are designed to provide maximum comfort while minimizing the
environmental impact commonly associated with traditional footwear manufacturing. Each
pair is produced with eco-conscious materials and methods, ensuring they meet the growing
demand for sustainable fashion choices.

ORCA Sneakers focuses on creating products that embrace circular economy principles,
with designs that are durable, recyclable, and made to last longer. This approach reduces
waste and supports a more sustainable lifecycle for each product. The company also
promotes a sneaker takeback program, where used shoes are returned for repurposing,
contributing to a closed-loop system that minimizes waste.

In addition to sustainable production practices, ORCA Sneakers offers a seamless customer

experience with a strong commitment to transparency and ethical sourcing. The company
partners with eco-friendly manufacturers who uphold fair labor practices and prioritize low-
carbon production methods. Local sourcing is emphasized to reduce transportation
emissions, further supporting the brand’s eco-friendly ethos.

With projections for strong revenue growth, ORCA Sneakers plans to expand its product
offerings to include additional sustainable footwear styles, such as athletic shoes and casual
wear, to meet the diverse needs of consumers. The company's financial model anticipates
profitability in its early stages, supported by an increasing shift toward sustainable consumer
choices and a growing market for eco-friendly fashion.

To reach a broad and engaged audience, ORCA Sneakers employs a robust digital marketing
strategy, including social media campaigns, influencer partnerships, and sustainability-
driven initiatives. This approach helps to raise awareness of the brand and foster loyalty
among ecoconscious consumers who are eager to make a positive environmental impact
through their purchasing decisions.

With projections for steady growth, ORCA Sneakers aims to expand its product line to
include more sustainable footwear options, such as eco-friendly athletic shoes and casual

5
footwear, ensuring that sustainability remains at the core of all future product developments.
The company’s financial model anticipates strong revenue growth and profitability, driven
by increasing demand for sustainable products and a strategic focus on building a
recognizable brand in the eco-friendly fashion space.

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 1. Introduction

1.1 Company Overview:

ORCA Sneaker Shoes Pvt. Ltd. is a forward-thinking sneaker startup based in Nepal,
established with a vision to revolutionize the domestic footwear industry. With a strong
focus on design, comfort, performance, and sustainability, ORCA aims to deliver high-
quality sneakers to the local market while gradually expanding into South Asian and global
markets.

Headquartered in Kathmandu, Nepal, the company combines urban streetwear culture with
Nepal’s youthful creativity and resilience. Our products are designed for the everyday
hustler—students, athletes, workers, and trendsetters—who want stylish, durable, and
ethical footwear that reflects their identity.

ORCA will emphasize innovation through eco-conscious materials, ergonomic design, and
limited edition releases, tapping into both the lifestyle and performance footwear segments.

1.2 Mission
 To craft stylish, sustainable, and high-performance sneakers that inspire confidence,
movement, and self-expression, starting from Nepal and stepping into the world.

1.3 Vision
 To become Nepal’s most trusted and trendsetting sneaker brand.
 To empower the next generation through bold design and inclusive storytelling.
 To lead the South Asian region in sustainable sneaker manufacturing.
 To create global impact through local innovation.

1.4 Objectives
 Launch ORCA's debut sneaker line within the first operational year.
 Build a customer base of 10,000+ in Nepal within 2 years.
 Expand into international online markets (India, Bangladesh, Europe) by Year 3. 
Collaborate with at least 5 regional influencers or athletes per year.
 Develop a recycled material line by the end of Year 2.

1.5 Problems
 Over-reliance on imported sneaker brands (Nike, Adidas, Puma) with high pricing.
 Limited locally manufactured options with global appeal.
 Low market penetration of sustainable or eco-friendly shoes.
 Untapped youth creativity and culture in the sneaker space.

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1.6 Solutions
 Local Manufacturing: Establish a sneaker production facility in Nepal to reduce costs
and increase accessibility.
 Design Innovation: Collaborate with Nepali designers to create trendy, culturally
relevant, and internationally appealing designs.
 Sustainable Materials: Incorporate recycled rubber, vegan leather, and biodegradable
fabrics into future lines.
 Affordable Premium Positioning: Offer quality comparable to international brands
but at prices adapted to the Nepali market.
 Community Engagement: Launch a design contest and brand ambassador program for
youth engagement.

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 2. Assessment of Business Environment

2.1 SWOT Analysis for ORCA Sneaker Shoes

Strengths:
 Local Production Advantage: Lower labor and material costs in Nepal give ORCA a
price edge over imported sneakers.
 Unique Brand Identity: ORCA will stand out as a homegrown brand that reflects
Nepalese street culture, pride, and creativity.
 Flexibility in Design & Innovation: As a startup, ORCA can adapt quickly to market
trends and experiment with limited drops and collaborations.
 Strong Youth Demographic: Nepal has a large, style-conscious, and digitally active
youth population ready to embrace new local brands.

Weaknesses:
 Limited Production Experience: As a new company, establishing and maintaining
consistent quality and efficient manufacturing will be a challenge.
 Small Initial Market Size: Compared to global sneaker brands, ORCA will begin with
a limited reach and lower production volumes.
 High Initial Capital Requirement: Costs for setting up a production facility, design
prototyping, and marketing campaigns will be significant.
 Dependence on Imports for Materials: Some specialized materials or machines may
need to be imported, adding to initial costs.

Opportunities:
 Rising Demand for Local Brands: With increasing national pride and interest in
supporting Nepali startups, there's growing demand for quality homegrown products.
 Eco-Conscious Consumer Shift: Young consumers are increasingly seeking
sustainable products, which opens the door for an eco-line of sneakers.
 Untapped E-Commerce Potential: A well-executed online store and mobile presence
can scale sales across Nepal and abroad.
 Strategic Collaborations: Partnerships with Nepali influencers, musicians, athletes,
and artists can accelerate brand recognition.

Threats:
 Established Global Brands: International giants like Nike, Adidas, and Puma have
strong brand loyalty and heavy marketing budgets.
 Supply Chain Disruptions: Political instability or global supply chain issues may
affect production timelines or cost.
 Changing Fashion Trends: The sneaker market is fast-paced, and design trends can
shift quickly.
 Economic Challenges: Consumer spending on non-essentials like fashion footwear
may fluctuate with Nepal’s economic conditions.

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2.2 Industry Overview: Footwear & Sneaker Market in Nepal
Nepal’s footwear industry is gradually evolving from basic utility-focused products to
fashionoriented footwear, driven by rising urbanization and lifestyle changes. Kathmandu,
Pokhara, Birgunj and other major cities are experiencing a sneaker culture boom—fueled by
social media, music, and sports.

Estimated Market Size (Footwear, Nepal 2025): NPR 9–11 billion+

Sneaker Segment Growth: 10–15% CAGR, especially among ages 15–35

Imports Dominate: ~80% of branded sneakers are imported, primarily from India and

China Gap in the Market: Few brands cater to both style and performance within

affordable price ranges

Emerging trends show consumers are moving toward:

 Eco-conscious products
 Locally made alternatives
 Limited-edition or exclusive designs
 Comfort and lifestyle branding over just performance

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 3. Product and Service Feasibility

3.1 Product Lineup – ORCA Sneaker Shoes

ORCA will launch with a versatile, design-forward, and functional sneaker collection tailored
for the urban Nepali youth, fitness enthusiasts, and creative culture followers. All products
are designed to balance style, comfort, and durability at affordable prices.

Initial Sneaker

Collections 1. ORCA

Core Series

 Everyday lifestyle sneakers

 Breathable mesh, rubber sole, foam midsole
 Color variants: Black, White, Forest Green, and Deep Maroon
 Ideal for schools, colleges, casual wear

2. ORCA TrailRun

 Trail and road-running hybrid shoes

 Rugged outsoles, cushioned arch support
 Designed for Nepal’s diverse terrain and active youth
 Lightweight and water-resistant

3. ORCA Urban Echo (Limited Drop)

 High-top fashion sneakers

 Premium canvas/leather blend
 Custom design editions (inspired by Nepali art/culture)
 Exclusive colorways + numbered editions

4. ORCA EcoFlex (Year 2 Expansion)

 Made from recycled plastic bottles and rubber

 Vegan leather uppers
 Designed for sustainable fashion-conscious buyers

5. Custom Kicks Portal (Year 2 Launch)

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 Web-based sneaker customization platform
 Users choose colors, add initials, or design with patterns
 Focused on gifting and personal identity

3.2 Key Features & Differentiators

 Padded Insoles & Ergonomic Design: Focus on comfort for daily wear and Nepal’s
walking culture
 Anti-Odor & Moisture-Wicking Inner Lining
 Locally Inspired Aesthetics: Each collection will feature Nepali names, designs, or
subtle cultural symbolism
 Eco-Packaging: All products will be shipped in recycled and reusable packaging boxes

3.3 Pricing Strategy (Estimates in NPR)

Product Line Price Range (NPR)

ORCA Core Series 2,200 – 2,800

ORCA TrailRun 3,000 – 3,800
ORCA Urban Echo 3,500 – 4,200
ORCA EcoFlex 3,200 – 3,800
Custom Kicks 4,000+

3.4 Production Overview

 Initial Setup: Medium-scale production unit in Birgunj Industrial Corridor or Hetauda
Industrial Estate
 Capacity: ~1,000 pairs/month in first 6 months, scalable to 5,000/month in Year 2
 Materials: Rubber soles, EVA midsoles, synthetic/vegan leather, breathable textiles
 Equipment: Stitching machines, sole pressing units, material cutting stations

3.5 Services Offered

 B2C Online Store (Launch Year): Direct-to-customer with delivery across Nepal
 Retail Partnerships (Year 2): Department stores, youth-focused boutiques, select
retailers
 Corporate/Bulk Orders: Custom designs for schools, sports teams, NGOs
 Repair & Recycle Program (Planned for Year 3): Buyback and recycling of old pairs
for eco-conscious customers

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 4. MARKETING

4.1 Marketing Objectives

 Establish ORCA as a cult sneaker brand among Nepal’s urban youth by Year 1.
 Build an online community of 50,000+ followers through authentic storytelling and
influencer partnerships.
 Sell 12,000+ units in the first year through D2C (Direct-to-Consumer) model.
 Launch 3 limited-edition drops to create exclusivity and hype.

4.2Target Market: ORCA’s Niche

Segment Traits

Urban Students Style-focused, budget-conscious, digitally active (Instagram/TikTok)

Creatives & Artists Value self-expression, support local brands, eco-aware

Sneaker Collectors Interested in limited drops, cultural collabs, and premium aesthetics

Eco-conscious Youth Environmentally driven, seek sustainability without sacrificing style

4.3 Brand Positioning

ORCA Sneaker Shoes – “Street-born. Culture-driven. Made in Nepal.”

We’ll position ORCA as the go-to local sneaker label for youth identity, freedom of
expression, and sustainable streetwear. Think Nepali Vans meets Veja with a storytelling vibe.

4.4 Marketing Strategy (Niche-Focused)

1. Social Media Storytelling

 Instagram-first Strategy: Focus on sneaker photography, cultural content, design BTS

 TikTok/Snack Video: Trendy outfit pairing videos, “Unbox with ORCA” series
 UGC Campaign: “My ORCA Style” – let buyers post looks and get featured 2.

Influencer + Subculture Collabs

Partner with:

 Local rappers (e.g., VTEN-style vibe)

 Skateboarders and breakdancers in KTM/Pokhara

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 Young graffiti artists and fashion vloggers
 Launch “ORCA Reps” Program: 20 brand ambassadors across Nepalese colleges to
promote ORCA on campus

3. Culture Drop Model

 Limited-edition collabs every quarter

Example: “Himalaya Mist” colorway drop

“Kathmandu Streets” canvas high-top collab with a local tattoo artist

 Promote scarcity (only 300 pairs/drop) → builds hype and resale culture

4. Website + E-commerce

 Mobile-first e-commerce site with size finder

 Digital “Drop Alerts” for new releases
 Collect user data to personalize future drops and marketing

 Feature:

 Live mural painting

 Sneaker styling booth
 DJ + street dance + ORCA giveways

4.5 Marketing Mix (6P)

1. Product: Sneaker drops named after Nepali icons, places, or movements
2. Price: Affordable premium range (Rs. 2,200–4,200)
3. Place: Online-first, college campus reps, pop-up stalls
4. Promotion: Influencer collabs, drops, giveaways, micro-vlogs
5. People: Creators, artists, athletes, college reps
6. Process: Pre-orders, drop alerts, quick dispatch, styling tips

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4.6 Marketing Budget (Year 1 Estimate)
Category Budget (NPR)
Influencer Partnerships 400,000

Pop-up Events (3 cities) 600,000

Social Media Ads 500,000

Photography & Video 200,000

E-commerce Website Dev 300,000

Total 2,000,000

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 [Link] Structure

ORCA Sneaker Shoes Pvt. Ltd. will operate with a lean, dynamic, and creative team in its
early stage. The goal is to combine agility in decision-making with a strong design and
brand identity, while laying the foundation for scalable operations.

5.1 Organizational Structure Overview

We’ll adopt a flat startup hierarchy with clearly defined responsibilities and an emphasis on
collaboration between creative, production, and sales/marketing teams.

Core Organizational Chart (Startup Phase)

CEO / Founder
┌───────────────┴──────────────┐
Head of Operation Head of Marketing

┌────────┴────────┐ ┌────────┴────────┐
Production Team Logistics Digital Marketing Brand Partnerships
| | | |
QC Specialist Procurement Social Media Rep Influencer

|
Creative Director
┌──────────┴──────────┐
Product Designer Content Creator
(Photo/Video)

5.2 Key Roles and Responsibilities

CEO / Founder

 Visionary and brand architect

 Oversees overall strategy, partnerships, and investor relations
 Approves product designs and strategic marketing plans

Head of Operations

 Manages production schedules, supplier relationships, and logistics

 Coordinates manufacturing timelines and quality control
 Optimizes inventory and cost efficiency

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 Production Team

 Shoe stitchers, material handlers, assembly specialists

 Ensures product quality and consistency with each drop

✅ Quality Control Specialist

 Inspects sneakers for defects before packaging

 Tests durability, fit, and comfort

Head of Marketing

 Develops and executes marketing strategies

 Manages social media, influencer partnerships, and e-commerce traffic
 Leads product drop rollouts and customer engagement campaigns

Digital Marketing Team

 Runs ad campaigns, SEO, email marketing

 Tracks KPIs (sales, web traffic, engagement)

Brand Partnerships Manager

 Coordinates with influencers, musicians, athletes for co-branded drops

 Develops collaborations and B2B opportunities (bulk orders, retail collabs)

Creative Director

 Leads sneaker aesthetics, color palettes, and storytelling

 Oversees all visual branding and packaging
 Works with photographers, stylists, and product designers

Product Designer

 Designs sneaker silhouettes, patterns, and detailing

 Works with materials team to source components

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 Content Creator (Photo/Video)

 Produces drop teaser trailers, sneaker lifestyle shoots

 Maintains aesthetic across social platforms and product page visuals

5.3 Expansion Phase (Year 2–3)

As ORCA grows, new roles will be added:

 Customer Support Manager

 Retail Operations Coordinator
 Finance Manager / Accountant
 Tech Lead (for Custom Sneaker Portal)
 Sustainability Officer (for eco-material integration and reporting)

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 [Link] Feasibility

This chapter outlines the startup capital requirements, funding structure, key expense areas,
and three-year financial projections for ORCA Sneaker Shoes Pvt. Ltd. It’s tailored to a
Nepal-based manufacturing setup aiming for rapid brand growth within a niche market.

6.1 Capital Structure and Ownership

Partner / Investor Contribution (NPR) Ownership (%)
Founder (You) 3,000,000 60%
Angel Investor (Local) 1,000,000 20%
Business Partner / Co-Founder 1,000,000 20%
Total 5,000,000 100%
Additionally, ORCA will seek a working capital loan of NPR 2,000,000 from a commercial
bank at 12% interest.

6.2 Capital Requirements

A. Fixed Asset Investment (Startup Production Setup)
Item Cost
(NPR)
Stitching Machines (3 units) 600,000
Sole Molding Press 800,000
Cutting & Assembly Tools 300,000
Design Software Licenses 100,000
Office Setup (furniture, IT) 250,000
Warehouse & Rent (6 months) 400,000
Website & E-commerce Dev. 300,000
Initial Inventory (raw mats) 1,000,000
Total 3,750,000

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B. Operating Expenses (Year 1 Projection)

Expense Category Year 1 Cost (NPR)

Salaries & Wages (core team)

1,800,000 Marketing (ads,
pop-ups, content) 2,000,000
Logistics & Distribution 500,000
Utilities + Internet 200,000

Miscellaneous Buffer 250,000

Total 4,750,000

6.3 Revenue Projections (3 Years)

Year Units Sold Avg Price (NPR) Total Revenue Net Profit (Est.)
1 12,000 2,800 33,600,000 1,950,000 (5.8%)
2 20,000 3,200 64,000,000 5,120,000 (8%)
3 30,000 3,600 108,000,000 12,960,000 (12%)

Net profit margin increases as fixed costs stabilize and brand awareness drives
organic sales.

6.4 Break-even Analysis

 Break-even Point (Units): ~8,300 units/year
 Break-even Revenue Target: NPR 23,240,000/year

6.5 Loan Repayment Plan

Term Loan Details Value (NPR)
Amount 2,000,000
Interest Rate 12%
Tenure 3 years
Monthly EMI ~66,000
Total Repayment (approx) 2,376,000

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6.6Profitability Ratios (Projected Year 3)
 Gross Profit Margin: 55–60%
 Net Profit Margin: 12%
 Return on Investment (ROI): ~140%
 IRR (Internal Rate of Return): 24–26% over 3 years

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 [Link] Model Canvas

The Business Model Canvas is a one-page visual summary of how ORCA Sneaker Shoes
creates, delivers, and captures value—perfect for investors, pitch decks, or internal alignment.

22
 [Link] PLANS

ORCA Sneaker Shoes isn’t just launching a sneaker brand—we’re building a movement
rooted in Nepali identity, creative freedom, and sustainable fashion. Here’s how we plan
to evolve over the next few years:

8.1 Year-Wise Growth Milestones

Year 1 – Launch and Brand Establishment

 Set up full production in Birgunj or Hetauda

 Launch e-commerce platform + first 3 sneaker lines
 Build ORCA community through Instagram, TikTok, and college reps
 Sell 12,000+ units locally
 Host pop-ups in Kathmandu, Pokhara, and Chitwan
 Start influencer collabs + limited edition drops

Year 2 – Scale & Sustainability

 Launch ORCA EcoFlex Series (made from recycled & vegan materials)
 Expand to online international markets (India, Bangladesh)
 Introduce sneaker customization portal for users
 Begin exporting small batch orders via eBay/Etsy/Amazon
 Explore partnership with small boutiques in Thamel, Jhamsikhel, and Lakeside
Pokhara

Year 3 – Diversification & Global Presence

 Launch ORCA Apparel Line: socks, t-shirts, sneaker cleaning kits

 Build flagship ORCA Experience Store in Kathmandu
 Collaborate with Nepali visual artists, musicians, and NGOs
 Attend international streetwear or footwear expos (e.g., India Fashion Forum, Dubai
Sneaker Fest)
 Explore B2B sales to retailers, sports academies, and schools

8.2 Innovation & Sustainability Goals

 Introduce modular sneaker designs: easy to repair, upgrade, and recycle

 Develop water-based gluing and low-impact dyes for production
 Partner with local waste collection units to upcycle plastics into soles

23
 Launch a Sneaker Take-Back Program by Year 3 (discount on return of used pairs)
 Achieve 50% of product line eco-certified by Year 4

8.3 Long-Term Vision (5–10 Years)

 Become the top youth sneaker brand in Nepal

 Be a role model for sustainable footwear manufacturing in South Asia
 Establish production units in 2 other regions (east and west Nepal)
 Expand ORCA’s reach to 10+ countries through e-commerce and partners
 Launch a “Designed in Nepal” Incubator supporting young footwear designers and
artists

KPIs to Track Future Progress

KPI Target by Year 3

Monthly Active Customers 5,000+

Units Sold (Cumulative) 75,000+

Instagram Followers 150,000+

25% of total
Eco-line Revenue Share
sales
10% of total
International Orders orders

24
 [Link] Risk & Mitigation Strategies

Risk Potential Risks Mitigation Strategies

Category

• Low brand awareness in Nepal. • • Aggressive social media/local influencer

Market
Competition from global brands (Nike, collabs. • Highlight "Made in Nepal" pride. •
Risks
Adidas) and cheap imports. Price differentiation.

• Supply chain delays (imported

Operational • Diversify local suppliers. • Strict QC
materials). • Quality control in
Risks protocols + small pilot batches.
manufacturing.

Financial • High upfront costs (R&D, molds). • • Pre-orders/limited drops to fund production.
Risks Cash flow gaps due to seasonal demand. • Secure working capital loans (local banks).

• Currency fluctuations (if importing

• Hedge currency risks. • Maintain buffer
Macro Risks materials). • Political instability affecting
inventory.
logistics.

Demand • Shifting fashion trends. • Low adoption • Lean production (test demand via pop-ups).
Risks of sustainable sneakers. • Educate market on eco-benefits.

Scaling • Overexpansion too quickly. • • Phase-wise growth (Nepal → regional). •

Risks Ecommerce fraud/returns. Robust return policies + payment gateways.

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 [Link] STRATEGY

Exit Strategy for ORCA Sneaker Shoes

1. Merger or Acquisition (Most Likely

Path) Target Buyers:

 Global Sportswear Giants (e.g., Nike, Adidas, Puma): Seek regional foothold in
South Asia.

 Eco-Focused Brands (e.g., Allbirds, Veja): Acquire ORCA’s sustainable line/IP.

 Local Conglomerates: Expand into youth lifestyle markets.

Why?

 ORCA’s "Made in Nepal" appeal + design IP attracts buyers looking for authentic
streetwear.
 Trigger Point: Post Year 3, with proven sales (~$2M+ revenue) and a loyal
community.

[Link]

 Path: List on Nepal Stock Exchange (NEPSE) or explore international SPAC

mergers after scaling revenue (~$10M+).

 Prerequisites: Establish ORCA as a household name in Nepal/South Asia.

 Diversified revenue (e.g., merch, eco-line, global D2C).
o

Why?

 Capital infusion for global expansion.

 Early investors/employees cash out via share sales.

[Link] Buyout (Contingency Plan)

Scenario:

 Founders exit, but the brand has strong operational momentum.

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 Key Team (e.g., designers, marketing leads) buys equity via vendor financing or
ESOPs.

Why?

 Preserves brand legacy and local jobs.

 Viable if ORCA becomes cash-flow positive but lacks acquisition interest.
[Link] Partnership (Partial Exit)

Options:

 Licensing Deals: Partner with a global brand to co-design ORCA-labeled sneakers

(e.g., ORCA x Puma collab).
 Joint Venture: Merge ORCA’s design team with a manufacturing giant (e.g., Yue
Yuen) for shared equity.

Why?

 Low-risk way to monetize ORCA’s brand while retaining partial ownership.

[Link] (Last Resort)

 Scenario: Market downturns or failed scaling (e.g., unsustainable unit economics).

 Asset Sale: Sell molds, e-commerce platform, and social media assets to competitors.

 Mitigation: Regular financial health checks (e.g., burn rate, inventory turnover) to
avoid this path.

Execution Timeline

Exit Option Trigger Metrics Estimated Timeline

Acquisition $2M+ annual revenue, 50K+ social followers Years 3–5

IPO $10M+ revenue, 5+ country presence Years 7+

Management Buyout Steady 15% EBITDA margin Anytime post-Year 3

Why Investors Will Like This

 Multiple exit doors reduce risk.

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 Acquisition-focused milestones (e.g., brand IP, community size) are clearly defined.
 Liquidation is a last-resort safeguard.

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References

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