Project Report

On Shoppers Preferences for Shopping Mall

A project undertaken towards the Partial fulfillment in the degree in Post Graduate Diploma in Management

Submitted to: Prof. Nimit Chowdhary Submitted By: Md. Safdar Khan PGDM-Services Roll No-1073028 Session 2007-09

INDIAN INSTITUTE OF TOURISM AND TRAVEL MANAGEMENT, GWALIOR

1. Certificate Evidence..3 2. Acknowledgement.4 3. Executive Summary...5 4. Introduction7 5. Retail Formats in the Indian Retail Industry12 6. Market share and growth of retail segments17 7. Rural Retailing.23 8. Challenges for Organized Retailing in India...25 9. Data Collection......26 10. Conclusion...35 11. Annexure..36 12. Bibliography.38

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CERTIFICATE OF APPROVAL

This is to certify that project report entitled Shoppers Preferences for Shopping Mall being submitted by [Link] KHAN to Indian Institute of Tourism and Travel Management, Gwalior, towards partial fulfillment of the requirement of Post Graduate Diploma in Management is the original bona-fide work carried out by him under my supervision and guidance.

Dr. Nimit Chowdhary

FACULTY, IITTM GWALIOR

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ACKNOWLEDGEMENT

A formal statement of acknowledgement will hardly meet the ends of the justice in the matter of expression of my deeply felt sincere and allegiant gratitude to all those who encouraged me and helped me during my study

It gives me immense pleasure, to express my unfeigned and sincere thanks and gratitude to my supervisor Dr. Nimit Chowdhary for his valuable guidance sustained, encouragement and constructive critic at every stage of work, without which it would have never been accomplished.

I acknowledge with thanks the unsolicited cooperation and help provided by the library and staff of IITTM, Gwalior. I owe special thanks for the help and support received from the faculty of Institute and colleagues.

EXECUTIVE SUMMARY
This project titled Shoppers Preferences for Shopping Mall is an effort towards determining the variables and Factors that is perceived by the shoppers.

This study has been conducted keeping in sight the exponential growth and modernization of the retail scenario in India. With over 12 million retail outlets in India and 80% of them being run by family businesses, the India retail is highly unorganized. In fact the penetration of organized retail in India currently stands at a mere 3%. But the average growth rate for the organized sector has been 32% which is 4 times the average growth rate of 8% from the unorganized sector.

With the rise of the Indian middle classes and the consumers demanding lifestyle products and viewing shopping as an experience rather than a necessity, the growth opportunities for organized retail in India are immense. Despite the changing consumption pattern, rising incomes and liberalization of the FDI policies, one of the main reasons for the current and expected growth of the organized retail sector in India is the countrys demographic advantage with 54% of Indians being under the age of 25.

India has been ranked No. 1 by GRDI (Global Retail Development Index) for the year 2006. With companies like Reliance Industries Limited, Wal-Mart, ITC etc. entering the retail scenario, the competition is gradually becoming fierce and global retailers are flocking to India to grab their share of the pie.

This report presents the scenario of organized retailing in India and the various challenges it had overcome and is still faced with. It also cites the strides this sector has made in the forms of new ventures, mergers and acquisitions etc. The data presented here has been collected from primary and secondary sources.

This report also includes a small research study on why consumers prefer shopping at malls and how the concept of experiential marketing is gaining a lot of head way. This study has been undertaken keeping in mind that malls have been the key driver for the growth of the organized retail in India. The study also portrays how consumers prefer organized or unorganized retailers depending on the type of the product they are going to purchase. This study can help any mall in improving its ratings as it also talks about what factors motivate the consumers to go to the malls and what are their complaints against the malls. This report can be useful for any company wanting to study or foray into the organized retail scenario in India.

INTRODUCTION

India has been a nation of Dukandaars with 12 million retail outlets, it has seen more retail shops than anywhere else in the world. Retailing it is said is in our blood as a shopkeeper as well as a shopper. But things have been changing in our country, the way shopping is done, the way retail is getting modernized and organized, and the way everyone is looking at and is involved in this industry. The business of retail in India has seen significant changes in the last few years. We have seen the emergence of new formats and the application of global concepts and constructs albeit with modifications to suit the Indian environment.

The first question that needs to be answered before we proceed any further is: What is retail? The word retail is derived from the French word retaillier, which means to cut off a piece or to break bulk. A retailer may be defined as a dealer or trader who sells goods in small quantities or as one who repeats or relates. Retailing can hence be considered as the last stage in the movement of goods or services to the consumer. In a nutshell, any firm that sells products to the final consumer is performing the function of retailing.

FACTORS RESPONSIBLE FOR DEVELOPMENT OF RETAIL IN INDIA

The factors responsible for the development of the retail sector in India can be broadly summarized as follows: Rising incomes and improvements in infrastructure are enlarging consumer markets and accelerating the convergence of consumer tastes. Looking at income classification, the National Council of Applied Economic Research (NCAER) classified approximately 50% of the Indian population as low income in 1994- 95; this is expected to decline to 17.8% by 2006-07. Liberalization of the Indian economy which has led to the opening up of the market for consumer goods has helped the MNC brands like Kellogs, Unilever, Nestle, etc. to make significant inroads into the vast consumer market by offering a wide range of choices to the Indian consumers. Shift in consumer demand to foreign brands like McDonalds, Sony, Panasonic, etc. The internet revolution is making the Indian consumer more accessible to the growing influences of domestic and foreign retail chains. Reach of satellite T.V. channels is helping in creating awareness about global products for local markets. This young population, which is technology-savvy, watch more than 50 TV satellite channels, and display the highest propensity to spend, will immensely contribute to the growth of the retail sector in the country.

The major objective of this study is to gain an insight into the current state and development of the Shoppers Preferences for Shopping Mall in India.

Other objectives include:

1. To analyze the reasons behind the growth of organized retailing in India 2. To explore the various methods and business models via which foreign companies can enter the Indian retail sector 3. To understand the challenges being faced by the organized Indian retail sector 4. To ascertain the reasons behind the fast gaining popularity of shopping malls 5. To understand the motivating forces pulling the consumers to shopping malls 6. To find out the product segments for which consumers prefer organized or unorganized retailers

Market features Large and growing market of 1 billion people of which 300 million are middle class consumers. India offers a vibrant market of youth and vigor with 54% of population below 25 years of age. These young people will work harder, earn more and demand more from the market and thereby sustaining growth in the longterm. The domestic demand is expected to double over the ten-year period from 1998 to 2007. The number of households with "high income" is expected to increase by 60% in the next four years to 44 million households.

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Economy:
The fundamentals of the Indian economy have become strong and sustainable. The macro-economic indicators are at present the best in the history of independent India with high growth, foreign exchange reserves, and foreign investment and robust increase in exports and low inflation and interest rates. India is the second fastest growing economy of the world at present. A unique feature of the transition of the Indian economy has been high growth with stability. The Indian economy has proved its strength and resilience when there have been crises in other parts of the world including in Asia in recent years.

India is the sixth largest foreign exchange holder in the world. This is remarkable considering the fact that the Foreign Exchange reserves went under US$ 1 billion in 1991 before the economic reforms started. This comfortable situation has facilitated further relaxation of foreign exchange restrictions and a gradual move towards greater capital account convertibility.

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FORMS OF RETAILING
Modern retailing has entered India in form of sprawling malls and huge complexes offering shopping, entertainment, leisure to the consumer as the retailers experiment with a variety of formats, from discount stores to supermarkets to hypermarkets to specialty chains. However, kiranas still continue to score over modern formats primarily due to the convenience factor.

Traditionally, the small store (kirana) retailing has been one of the easiest ways to generate self-employment, as it requires minimum investments in terms of land, labour and capital. These stores are not affected by the modern retailing as it is still considered very convenient to shop. In order to keep pace with the modern formats, kiranas have now started providing more value-added services like stocking ready to cook vegetables and other fresh produce. They also provide services like credit, phone service, home delivery etc.

The organized retailing has helped in promoting several niche categories such as packaged fruit juices, hair creams, fabric bleaches, shower gels, depilatory products and convenience and health foods, which are generally not found in the local kirana stores. Looking at the vast opportunity in this sector, big players like Reliance and K Rahejas has announced its plans to become the country's largest modern retainers by establishing a chain of stores across all major cities.

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1. HYPERMARKET

A hypermarket is a superstore which combines a supermarket and a department store. The result is a gigantic retail facility which carries an enormous range of products under one roof, including full lines of groceries and general merchandise. Among the retail formats, hypermarkets are expected to fuel retail growth as food and grocery stores account for 76 per cent of consumer expenditure.

There are currently only 25 hypermarkets in India and are owned by 4 retail companies. The biggest hypermarket is Pantaloons Big Bazaar at Phoenix Mills, Mumbai which has sales of $20million every year.

2. SUPERMARKET

A supermarket is a store that sells a wide variety of goods including food and alcohol (where permitted), medicine, clothes, and other household products that are consumed regularly. It is often part of a chain that owns or controls (sometimes by franchise) other supermarkets located in the same or other towns; this increases the opportunities for economies of scale. The chains themselves are often supplied from the distribution centers of a larger business. Pantaloon Retail's Food Bazaar is the largest supermarket operator in India in terms of value.

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3. DEPARTMENT STORE A department store is a retail establishment which specializes in selling a wide range of products without a single predominant merchandise line. Department stores usually sell products including apparel, furniture, appliances, electronics, and additionally select other lines of products such as paint, hardware, toiletries, cosmetics, photographic equipment, jewellery, toys, and sporting goods. Certain department stores are further classified as discount department stores.

4. CONVENIENCE STORE A convenience store is a small store or shop, generally accessible or local. They are often located alongside busy roads, or at gas/petrol stations. This can take the form of gas stations supplementing their income with retail outlets, or convenience stores adding gas to the list of goods that they offer. Railway stations also often have convenience stores.

SPECIALTY STORES Specialty stores are small stores which specialize in a specific range of merchandise and related items. The pricing policy is generally in the medium to high range, depending on factors like the type and exclusivity of merchandise and ownership, that is, whether they are owner operated or a chain operation which has the advantage of bulk purchasing and centralized warehousing system. They differ from department stores and supermarkets which carry a wide range of merchandise.

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5. E-TAILING E-tailing refers to retailing over the internet. Thus an E-tailer is a B2C business that executes a transaction with the final consumer. E-tailers can be pure play businesses like [Link] or businesses that have evolved from a legacy business, [Link]. E-tailing is a subset of ecommerce. Pantaloon Retail India Limited (PRIL) has taken on Etailing in India by its interactive and user friendly online portal of [Link]. Fabmart is considered the leader in the area of e-tailing in India.

6. MALL Mall can refer to a shopping mall, which is a place where a collection of shops all adjoin a pedestrian area, or an exclusively pedestrian street, that allows shoppers to walk without interference from vehicle traffic. A shopping mall (or simply mall), shopping center, or shopping arcade is a building or set of buildings that contain stores, with interconnecting walkways enabling visitors to easily walk from store to store.

Over the last 2-3 years, the Indian consumer market has seen a significant growth in the number of modern-day shopping centers, popularly known as malls. There is an increased demand for quality retail space from a varied segment of large-format retailers and brands, which include food and apparel chains, consumer durables and multiplex operators. Shopping-centre development has attracted realestate developers and corporate houses across cities in India.

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RETAIL SEGMENTS

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1. FOOD AND GROCERY

There are large number and variety of retailers in the food-retailing sector. Traditional types of retailers, who operate small single-outlet businesses mainly using family labour, dominate this sector .In comparison, super markets account for a small proportion of food sales in India. However the growth rate of super market sales has been significant in recent years because greater numbers of higher income Indians prefer to shop at super markets due to higher standards of hygiene and attractive ambience.

Food and grocery ($154 million) constitutes 41% of private consumption expenditure and 77% of total retail sales. However 99% of this segment is unorganized. But there seems to be tremendous growth potential in terms of supermarkets, hypermarkets and discount chains.

The food business in India is largely unorganized adding up to barely Rs. 40,000 crore, with other large players adding another 50% to that. The All India food consumption is close to Rs. 900,000 crore, with the total urban consumption being around Rs.330,000 crore. This means that aggregate revenues of large food players is currently only 5% of the total Indian market, and around 15-20% of total urban food consumption. Most food is sold in the local `wet' market, vendors, roadside push cart sellers or tiny kirana stores.

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2. CLOTHING Numerous clothing and footwear shops in shopping centers and markets operate all over India. Traditional outlets stock a limited range of cheap and popular items; in contrast, modern clothing and footwear stores have modern products and attractive displays to lure customers.

However, with rapid urbanization, and changing patterns of consumer tastes and preferences, it is unlikely that the traditional outlets will survive the test of time.

Apparel is the second most organized retail segment and growth is expected here as well due to the rigorous branding activities by apparel retailers. Department stores are also on an expansion spree with almost all major brands including Shoppers' Stop, Westside and Globus drawing up aggressive plans to open more outlets. The ready-mades and western outfits are growing at 40-45% annually, as the market teems up with international brands and new entrants entering this segment creating an Rs.500 crore market for the premium grooming segment. The past few years has seen the sector aligning itself with global trends with retailing companies like Shoppers' stop and Crossroads entering the fray to entice the middle class.

3. FOOTWEAR Footwear is the most organized retail segment in India and is dominated by local players like Liberty and the multinational retailer Bata. Foreign companies such as Adidas and Nike etc. have entered India through the franchise route.
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4. HOME FURNISHING Small retailers again dominate this sector. Despite the large size of this market, very few large and modern retailers have established specialized stores for these products. However there is considerable potential for the entry or expansion of specialized retail chains in the country.

5. DURABLE GOODS The Indian durable goods sector has seen the entry of a large number of foreign companies during the post liberalization period. A greater variety of consumer electronic items and household appliances became available to the Indian customer. Intense competition among companies to sell their brands provided a strong impetus to the growth for retailers doing business in this sector.

The growth in this segment will be in proportion to the rising income and standard of living of the urban population. With the growth of middle-class families, home textiles and electronics/consumer durables are increasingly becoming a means to demonstrate prosperity while at the same time creating a comfortable home environment. The consumer durables market can be stratified into consumer electronics comprising of TV sets, audio systems, VCD players and others; and appliances like washing machines, microwave ovens, air conditioners (A/Cs). The existing size of this sector stands at an estimated USD 4.5 Billion with organized retailing being at 5%. Finally, credit friendliness, drop in interest rates and easy availability of finance have changed mindsets in this segment.

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6. BOOKS AND MUSIC Increasing household incomes due to better economic opportunities have encouraged consumer expenditure on leisure and personal goods in the country. There are specialized retailers for each category of products (books, music products, etc.) in this sector. Another prominent feature of this sector is popularity of franchising agreements between established manufacturers and retailers.

The size of the Indian music industry, as per this Images-KSA Study, is estimated at Rs.1100 crore of which about 36 percent is consumed by the pirated market and organized music retailing constitutes about 14 percent, equivalent to Rs.150 crore.

The book industry is estimated at over Rs. 3,000 crore out of which organized retail accounts for only 7% (at Rs.210 crore). This segment is seen to be emerging with text and curriculum books accounting to about 50% of the total sales.

7. GEMS AND JEWELLERY The gems and jewellery market is the key emerging area, accounting for a high proportion of retail spends. India is the largest consumer of gold in the world with an estimated annual consumption of 1000 tonnes, considering actual imports and recycled gold. The market for jewellery is estimated as upwards of Rs. 65,000 crores.

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Top 10 Retailers in India (2009)

Number Rank Company/Name Retail Outlets Store Types of Outlets 1 Bata Bata Food 2 Pantaloon Retail Textiles Bazar, Supermarkets, Hypermarkets, Department stores Supermarkets, & Hypermarkets, Health and Beauty 150 60 1,600

Turnover, Mio $ 152

Pantaloons, Big Bazaar Foodworld,

149

RPG Group

Spencer, Health Glow

123

4 5

Shoppers Stop Lifestyle Subhiksha Trading Services Raymond Apollo Hospitals

Shoppers Stop Lifestyle

Department stores 17 Department stores 7 Supermarkets, Health and Beauty Textiles

113 62

Subhiksha

183

61

7 8

Raymond Apollo Pharmacy Madura Garments Viveks,

304

59 47

Health and Beauty 135

Madura Garments

Textiles

300

45

10

Viveks

Jainsons, Premier

Electronics

51

44

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RURAL RETAILING
More than half of retail market in India is in the rural areas (55%); although share of urban market is increasing by almost 5% every 8-10 years 14. Accommodating almost two-third of the country's consumers and generating almost half of the national income, the rural India offers tremendous opportunities for organized retailers which many companies have failed to access. According to the study conducted by NCEAR, the number of `lower middle income' group in rural areas is almost double as compared to the urban areas, having a large consuming class with 41% of the Indian middle class and 58% of the total disposable income.

A look at the demographics reveals that the highest income levels households in the rural areas are 1.6 million as compared to 2.3 million in urban areas. It has also been forecasted that the middle and the higher income households are expected to grow to 111 million by 2007 from the current levels of 80 million. Thus, it can be said that with 128 million households, the rural population is nearly three times the urban. This vast demand base and size offers a huge opportunity that MNCs cannot afford to ignore.

In order to meet with this rapid growth in demand the government has shown its concern by providing an induction of Rs.140 billion and Rs. 300 billion in the rural sector through its development schemes in the Seventh and the Eight plan respectively. The large players like ITC, HLL, BPCL are realizing the potential of this sector and are seen experimenting with new ways to tap this segment.

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Next in line, HLL came up with Project Shakti in late 2000 to sell its products through women self-help groups who operate like a direct-to-home team of sales women in inaccessible areas where HLL's conventional sales system does not reach. Another step to tap the rural market was `Operation Bharat' wherein lowpriced sample packets of toothpastes, fairness creams, Clinic Plus shampoos and Ponds face creams to 20mn households.

As a part of their rural strategy, BPCL introduced Rural Marketing Vehicles (RMVs) that move from village and village and filling cylinders on the spot for rural consumers keeping in mind the low-income of the rural population. The Company also introduced a smaller size cylinder to reduce both the initial deposit cost as well as the recurring refill cost.

Rural retailing also gained momentum with Godrej growing stronger through its Adhaar initiative. Clearly, with 70 per cent of the population in rural areas, mainly consisting of farmers, retailers have realised that this is the fastest way forward be it ITC's E-Choupal initiative or DCM Consolidated's Hariyali Stores. Reliance's retail venture too is targeting this segment and has plans to spend a large part of its Rs 550-crore investment here.

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CHALLENGES FOR ORGANIZED RETAIL IN INDIA

The industry is facing a severe shortage of talented professionals, especially at the middle-management level. Most Indian retail players are under serious pressure to make their supply chains more efficient in order to deliver the levels of quality and service that consumers are demanding. Long intermediation chains would increase the costs by 15%. Lack of adequate infrastructure with respect to roads, electricity, cold chains and ports has further led to the impediment of a pan-India network of suppliers. Due to these constraints, retail chains have to resort to multiple vendors for their requirements, thereby, raising costs and prices. The available talent pool does not back retail sector as the sector has only recently emerged from its nascent phase. Further, retailing is yet to become a preferred career option for most of India's educated class that has chosen sectors like IT, BPO and financial services. The retail sector does not have 'industry' status yet making it difficult for retailers to raise finance from banks to fund their expansion plans. Government restrictions on the FDI are leading to an absence of foreign players resulting into limited exposure to best practices.

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OBJECTIVES
The main objective of this study is to understand the reasons behind why Shoppers preferences for Shopping Mall and thus explaining how malls have made a significant contribution in the increased share of organized retail in India.

SCOPE OF THE STUDY

The scope of the study has been restricted to the Gwalior. The study has been carried on with consumers of all ages.

SOURCES OF DATA
The data has been collected from Primary sources through personal interviews of the consumers via a structured questionnaire.

SAMPLING
Samples were drawn from consumers living in the NCR region. Judgmental and convenient sampling techniques were used.

The sample size for the consumers is 100.

DATA COLLECTION
Data was collected from the sample consumers using a structured questionnaire and also via unstructured interviews.

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Motivating Factors

Expanded Definition/Examples

Number of Different Kinds Number of different clothing, shoe, food, music of Stores Friendliness Level Number Stores Mall Interior Design (provides experiences) Entertainment Experiences Whether the mall has movie theaters, live music shows, fashion shows, etc. Sport/Play Experiences Whether the mall has a bowling alley, games arcade aesthetic of Cool stores, etc. Whether the mall feels friendly and welcoming Mall Whether the mall stores are hip, trendy, fashionable, etc. Mall colors, sitting areas, lighting, decorations, etc.

(provides Escapist experi- etc. ences)

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DATA PRESENTATION
Frequency of visiting a shopping mall

Frequency of Mall Visits

100 90 80

Percentage of People

70 60 50 40 30 20 10 0

Weekly

Fortnightly

Monthly

Once every few months

Never

Time

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 Average time spent by the consumers at the mall per visit

Time Spent at The Mall

100 90 80

Percentage of People

70 60 50 40 30 20 10 0

About 1 hour

About 2 hours

About 3 hours

More than 3 hours

Time

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 Various reasons why people visit a shopping mall

Reasons for Visiting Malls

100 90 80

Percentage of People

70 60 50 40 30 20 10 0

Shopping

Entertainment (movies)

Food

Sports/Games (bowling alley, games arcade etc.)

Various factors

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 What motivates people to go to a shopping mall

Motivating Factors for Visiting the Mall

100 90 80

Percentage of People

70 60 50 40 30 20 10 0

Number of Different Kinds of Stores (variety of products and services)

Time saving (one stop shop)

Mall Interior Design (sitting, lighting etc.)

Entertainment Games/Sports Experiences (movie Experiences (bowling theaters, live shows alley, games arcade etc.) etc.)

Motivators

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 Drawbacks consumers associate with going to shopping malls

Drawbacks Associated with Malls

100 90 80

Percentage of People

70 60 50 40 30 20 10 0

High parking charges

Time taken in transportation to reach a mall

Price of products

Other

Drawbacks

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 Income distribution table of the sample of consumers

Income Distribution of Sample

100 90 80

Percentage of People

70 60 50 40 30 20 10 0

Less than Rs. 20,000

Rs. 25,000 Rs. 40,000

Rs. 40,000 Rs. 60,000

More than Rs. 60,000

Income

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FINDINGS
The data collected shows that majority of the people go to malls for shopping and entertainment in the form of movies. Now, the major motivating factor that drives people to the malls is the availability of a variety of stores in one location and the amount of time saved by the consumers by shopping at a place that caters to almost all their needs. Entertainment also comes as a good source of motivation for the consumers to go to the malls. The very fact that 83% of the interviewed consumers would rather shop at a mall than an independent store speaks of the popularity of malls with the consumers. This finding is supported by the fact that people are motivated to come to a mall mainly because of all sorts of stores being accessible easily at one place.

During the interviews, an unstructured approach was also followed from which it was found that: Consumers like to go to the mall mainly on weekends for entertainment and shopping Consumers go to the mall to gain knowledge about all kinds of products so that they can male an informed decision

Almost all the consumers said they would not go through the trouble of traveling all the way to the mall for a small and petty purchase.

All this portrays that malls are leading the growth of organized retail in India and with the continuous and extremely fast paced growth of malls; it is highly likely that the share of organized retail in India will go still higher.

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It has been found and demonstrated in this study that organized retail in India is on a fast paced road to success. This statement is corroborated by the opening up of the Indian economy to FDI and the onset of Reliance Retail and the eagerly awaited and dreaded onset of Walmart. It took China and Brazil almost 30 years to bring up their organized retail and make it more popular and acceptable than unorganized retail. For India the journey has begun and will take considerable time before the organized retail share can come in the same proximity as that of unorganized. The main reason for the parity between the shares of the 2 is the price and the distance factor. Especially for food and food products, consumers trust the unorganized retailers to give them a better deal than the organized. Also the kirana stores are easily reachable and have a more personal form of customer relationship management than the organized sector which is not as personal due to its wide client base. But slowly and steadily the organized retail in India is and will continue to increase its share in the market and gain acceptability with the consumers.

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ANNEXURE

1. How often do you visit a mall? Weekly Fortnightly Monthly Once every few months Never 2. How much time on an average, do you spend per visit to the mall? Less than 30 minutes One hour Two hours More than two hours 3. For what purpose do you go to a mall for? Shopping Entertainment (movies) Food Sports/Games (bowling alley, games arcade etc.) 4. What motivates you to go to the mall? Number of different kinds of Stores (variety of products and services) Time saving (one stop shop) Mall interior design (sitting, lighting etc.) Entertainment experiences (movie theaters, live shows etc.) Games/Sports experiences (bowling alley, games arcade etc.) 5. Do you prefer to shop at a mall or at independent stores? Mall Independent stores 6. What drawbacks do you associate with going to malls? High parking charges Time taken in transportation to reach a mall Price of products Other_________________

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7. For purchasing the flowing items would you rather go to a mall (organized retailer) or a local shop (unorganized retailer)? PRODUCT Food and grocery Clothes Books and Music Durables Home Furnishing Footwear Jewellery Medicines Beauty products ORGANIZED RETAILER UNORGANIZED RETAILER

8. Name: Mr/Miss/Mrs ___________________________

9. Age: Less than 19

19 25

26 35

35 50

Over 50

10. Monthly income: Less than Rs. 20,000 Rs. 25,000 Rs. 40,000 Rs. 40,000 Rs. 60,000 More than Rs. 60,000

THANK YOU

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 Emerging Market Priorities for Global Retailers, Global Retail Development Index (2008) The retail rush (2008), Financial Times Information Limited Gilbert, D (2007) Retail Marketing Management, Pearson Education, New Delhi Pradhan,S.(2007)Retailing Management, Tata McGraw Hill, New Delhi In retail, wins are at back-end (2008), Financial Times Information Limited Opportunity India: Retail, (2007) Sector M2 Communications Ltd. Retail Scenario in India: Unlimited Opportunity, (2007) Confederation of Indian Industries Consumer markets in India - the next big thing, (2007) KPMG analysis [Link] [Link]

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