BSN 4-2 Group 5: Week 2 Assignment

1. Problem Statement

“How might we leverage social media platforms to promote positive body image
and self-acceptance? (Example: A body-positive influencer campaign).”

Social media often perpetuates unrealistic beauty standards. This problem aims
to counteract such effects by promoting unfiltered, diverse, and inclusive content
through platforms like Instagram and TikTok. The goal is to create a solution that fosters
a healthier online environment where users feel represented and empowered.

2. User Personas

Persona 1:
 Background: A college student active on Instagram, follows influencers and
trends.
 Pain Points: Experiences self-doubt and insecurity from comparing herself to
heavily edited content.
 Goals: Build self-confidence, see relatable content, and avoid feeling pressured
to conform to unrealistic standards.

Persona 2:
 Background: A gym enthusiast and casual TikTok user.
 Pain Points: Feels pressured to maintain a “perfect” physique based on fitness
influencers and viral trends.
 Goals: Find online communities that value health and strength over physical
appearance.

Persona 3:
 Background: A working mother with limited time for social media but sees it as a
source of self-care tips.
 Pain Points: Struggles to see diverse body representations in social media
campaigns.
 Goals: Learn about body-positive movements and find uplifting content.

Persona 4:
 Background: A high school student active on TikTok and Snapchat, influenced
by trending beauty challenges.
 Pain Points:
 Feels overwhelmed by beauty standards set by filters and edited videos.
 Often compares her appearance to influencers, leading to insecurities.
 Goals:
 Engage with content that promotes self-acceptance.
 Find relatable influencers her age who share authentic, unfiltered
moments.
Persona 5:

 Background: A corporate professional and casual Facebook user who rarely

shares personal posts but follows motivational pages.
 Pain Points:
 Rarely sees men his age represented in body-positive movements.
 Feels out of place in discussions about self-acceptance because they
seem geared toward younger audiences.
 Goals:
 Follow relatable content showing men with diverse body types.
 Engage in conversations that normalize self-acceptance for men of all
ages.

3. Ideation and Solution Selection

 Brainstormed Solutions:
1. Diverse Influencer Campaign: Social media influencers of all shapes,
sizes, and ethnicities sharing unedited photos with personal stories. Use a
hashtag like #RealAndProud.
2. Body Positivity App: A mobile app that promotes self-acceptance by
sharing curated content, body-positive affirmations, and success stories
from diverse individuals.
3. Brand Collaboration: Partner with fashion and fitness brands to ensure
their ads and campaigns feature body diversity.

 Selected Solution:
1. A body-positive influencer campaign on Instagram and TikTok, featuring
unfiltered and authentic content.
2. Focus on storytelling and personal journeys to connect with audiences
emotionally.

 Reason for Selection:

1. Users resonate most with authenticity and storytelling.
2. Campaigns with strong hashtags often trend and create a ripple effect,
encouraging user participation.
3. Easy to execute with partnerships and existing influencer networks.

4. Conduct Interviews
Person 1:
1. How does social media impact your perception of your body?
o “It makes me feel like I’m not good enough. I see influencers with perfect
skin, toned bodies, and flawless makeup, and it’s hard not to compare
myself to them.”
2. Have you encountered body-positive campaigns online? If so, what did you like
or dislike?
 o “Yes, I’ve seen a few. I liked when influencers shared their unedited
photos and talked about their struggles. But sometimes, it feels
performative, like they’re just doing it for likes.”
3. What kind of content would inspire you to feel more confident about your body?
o “Relatable content that shows real people who are happy with their natural
appearance. I also love personal stories about overcoming insecurities.”
4. How likely are you to engage with a campaign featuring real, unedited photos
and stories?
o “Very likely. If I see a hashtag or campaign like that, I’d probably join and
share my own story.”
5. What improvements would you like to see in online content promoting body
positivity?
o “More diversity, not just skinny people saying they feel insecure. I want to
see people of all sizes, colors, and abilities being celebrated.”

Person 2:

1. How does social media impact your perception of your body?

o “It makes me feel like I’m not doing enough, even though I work out
regularly. Fitness influencers set a standard that’s almost impossible to
reach.”
2. Have you encountered body-positive campaigns online? If so, what did you like
or dislike?
o “I’ve seen a few focused on women but not much for men. I liked the idea
of embracing imperfection, but it feels like men are left out of the
conversation.”
3. What kind of content would inspire you to feel more confident about your body?
o “Content that focuses on fitness as a journey, not an end goal, and
emphasizes health over aesthetics.”
4. How likely are you to engage with a campaign featuring real, unedited photos
and stories?
o “Somewhat likely. It depends on how genuine it feels and whether it
includes men like me.”
5. What improvements would you like to see in online content promoting body
positivity?
o “Include men in these campaigns. Show us that it’s okay to have
imperfections and that strength comes in all forms.”

Person 3:

1. How does social media impact your perception of your body?

o “Sometimes it makes me feel like I don’t measure up, especially when I
see younger women with perfect bodies. But I remind myself that they’re
in a different phase of life.”
2. Have you encountered body-positive campaigns online? If so, what did you like
or dislike?
 o “I’ve seen a few that I liked, especially ones that include moms. But most
campaigns seem focused on younger people, so I feel a bit left out.”
3. What kind of content would inspire you to feel more confident about your body?
o “Stories of women my age balancing work, family, and self-care. Seeing
real, everyday women would be so inspiring.”
4. How likely are you to engage with a campaign featuring real, unedited photos
and stories?
o “Very likely, especially if it’s inclusive of people in my stage of life.”
5. What improvements would you like to see in online content promoting body
positivity?
o “More representation of older women, moms, and diverse body types.
Show us that self-acceptance isn’t just for the young.”

Person 4:

1. How does social media impact your perception of your body?

o “It makes me feel like I’m not pretty enough. Everyone on TikTok looks
perfect, and I feel like I need to use filters to fit in.”
2. Have you encountered body-positive campaigns online? If so, what did you like
or dislike?
o “Yes, on TikTok. I liked when influencers shared videos without filters and
talked about self-love. But sometimes, it’s hard to believe them because
they still look flawless.”
3. What kind of content would inspire you to feel more confident about your body?
o “Videos of influencers showing their imperfections, like acne or stretch
marks, and being proud of them.”
4. How likely are you to engage with a campaign featuring real, unedited photos
and stories?
o “Very likely! I think it would help me feel like I don’t need to hide behind
filters.”
5. What improvements would you like to see in online content promoting body
positivity?
o “More honesty from influencers and less reliance on filters and editing
apps.”

Person 5:

1. How does social media impact your perception of your body?

o “It doesn’t affect me as much as it might younger people, but I do notice
that men my age aren’t usually shown in a positive light online.”
2. Have you encountered body-positive campaigns online? If so, what did you like
or dislike?
o “Not really. Most seem to target women or younger people. It would be
nice to see campaigns focused on men, too.”
3. What kind of content would inspire you to feel more confident about your body?
 o “Content showing older men with different body types embracing who they
are and living confidently.”
4. How likely are you to engage with a campaign featuring real, unedited photos
and stories?
o “Somewhat likely. If it feels genuine and includes men like me, I’d engage
with it.”
5. What improvements would you like to see in online content promoting body
positivity?
o “More campaigns tailored to men, especially those over 40. Show that we
can be confident and happy at any age.”

5. Validation Analysis
 Key Findings from Interviews:
 Feedback:
 Users value campaigns that show unedited, relatable content.
 Authenticity is the most appreciated aspect, while performative
efforts are met with skepticism.
 Recurring Theme:
 Users need to feel represented and emotionally connected to the
content.
 Challenge Identified:
 Some users worry about the long-term impact and whether the
campaign can sustain its authenticity.
 Pivot Decision:
 Pivot towards partnering with influencers with genuine, diverse
audiences rather than focusing only on high-profile influencers.
 Introduce interactive elements, such as allowing users to contribute
their stories or unfiltered photos.
 Next Steps:
1. Refine the campaign structure to include interactive hashtags and user-
generated content.
2. Expand partnerships with local mental health organizations to ensure
credibility.

6. Mind Map

Details:
• Use a tool like Miro or Canva to create a visual mind map.
• Key Components:
• Core System: Instagram, TikTok, Facebook for campaign execution.
• Key Partners: Influencers, mental health professionals, content creators,
and body-positive organizations.
• Resources:
• Funding from sponsors or NGOs.
• Tools for creating high-quality content (e.g., video editors, graphic
designers).
 • Platforms for monitoring campaign metrics and feedback.

Deliverable:
• Upload a detailed mind map showing how the solution connects to its
ecosystem.