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CRM Process Guide: Lead to Conversion

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0% found this document useful (0 votes)
3 views7 pages

CRM Process Guide: Lead to Conversion

Uploaded by

r6984451
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

📇 CRM Module – Process Transcript

1️⃣ Lead Management

🎯 Capture and manage new leads​


Path: CRM → Lead

Steps:

●​ Click New​

●​ Enter lead name, email, phone, source (e.g., Campaign, Website)​

●​ Assign owner and territory​

●​ Save

2️⃣ Communication & Follow-up


📞 Record interactions and schedule actions​
Path: CRM → Communication / ToDo
Steps:

●​ Log call/email under Lead or Opportunity​

●​ Create ToDo for follow-up​

●​ Set priority and due date​

●​ Mark complete once done

EMAIL FOLLOW-UP

ToDo for follow-up


3️⃣ Opportunity Management
📊 Track potential deals​
Path: CRM → Opportunity

Steps:

●​ Click New​

●​ Link to Lead or Customer​

●​ Add expected closing date, items, value​

●​ Set stage (e.g., Open, Quotation Sent)​

●​ Save
4️⃣ Quotation from Opportunity
🧾 Send price quotation​
Path: Selling → Quotation

Steps:

●​ Click New​

●​ Link to Opportunity and Customer​

●​ Add item details, price list, taxes​

●​ Print or email quotation​

●​ Save and Submit


5️⃣ Lead Conversion
🔄 Convert lead to customer​
Path: CRM → Lead

Steps:

●​ Open existing Lead​

●​ Click CONVERT/CREATE​

●​ Create Customer and Contact records​


●​ Save

6️⃣ CRM Reporting


📈 Monitor performance​
Path: CRM → Reports

Useful Reports:

●​ Lead Funnel​

●​ Sales Pipeline​

●​ Opportunity Analysis​

●​ Campaign Efficiency

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