Slide 1 – Campaign Theme (1.
5 min)
Slide text:
"Protect your health, protect the planet"
Speaking script:
*"Every day, millions of people drink from plastic bottles without realizing the hidden
dangers. It’s not just about the plastic waste — it’s about what’s inside the water you’re
drinking. Research has shown that plastic bottles can release tiny particles called
microplastics into our water. These microplastics can travel inside our bodies and harm our
immune system, disrupt our hormones, and over time, may even increase the risk of
diseases like cancer.
But that’s only half the problem. The other half is the environmental damage. Over 7 billion
plastic bottles are thrown away each year. Many end up in oceans, harming marine life, and
others pile up in landfills, where they take hundreds of years to break down.
That’s why we are launching this campaign — to raise awareness about these problems and
offer a better alternative. Our theme is simple: Protect your health, protect the planet. With
one small change in your daily routine, you can make a big difference both for yourself and
for the world around you."*
Slide 2 – Claim
Speaking script:
*"Our single claim is clear and direct: our stainless steel bottle protects you from harmful
microplastics while keeping your water fresh for hours.
Let’s start with safety. Unlike plastic bottles, ours is made from high-quality stainless steel
that’s 100% chemical-free. That means no BPA, no toxins, and absolutely no microplastics
entering your body. Every sip you take is pure, clean, and safe.
Next, let’s talk about convenience. Our bottle is designed to keep your drinks at the right
temperature for up to 5 hours — whether it’s piping hot coffee on a chilly morning or ice-cold
water during a hot summer day.
And finally, durability. Unlike plastic, stainless steel doesn’t crack, warp, or release harmful
particles over time. This is a bottle you can use for years, not just weeks. You’re investing in
your health and saving money while reducing waste. So, if one product can keep you
healthy, keep your water fresh, and help the environment — why choose anything else?
Slide 3 – Appeal (1.5 min)
Speaking script:
*"When we designed this campaign, we wanted to connect with people on two levels —
rational and emotional.
The rational appeal is based on facts: microplastics are harmful, plastic bottles create
massive waste, and stainless steel is a safer, cleaner choice. People need to understand
that there is solid evidence behind why they should make this switch.
The emotional appeal goes deeper — it’s about how people feel when they know they’re
protecting themselves and the planet. Our message says,It’s not just about buying a bottle
— it’s about making a choice that impacts your health, your family’s health, and the world
you live in.
By combining logic with emotion, we make the message harder to ignore. People are more
likely to act when they both understand the problem and feel connected to the solution.
That’s the power of our appeal."*
Slide 4 – Execution Strategy
Speaking script:
*"Our execution strategy is simple and powerful: Problem → Solution → Call to Action.
First, we start with the problem. We show that plastic bottles are not just bad for the
environment, they are bad for your health. We highlight the dangers of microplastics and the
shocking amount of plastic waste we produce every year.
Then, we present the solution — our stainless steel bottle. We highlight its safety,
portability, durability, and temperature control features. The audience can clearly see how it
addresses both the health and environmental problems we introduced earlier.
Finally, we end with a strong call to action — ‘Choose purity, choose Bottle (Iram).’ We
encourage people to take immediate action and purchase it through Daraz, making the
change today instead of someday.
This structure works because it takes the audience on a journey: first, they feel the problem,
then they see the solution, and finally, they are motivated to act."*
Slide 5 – Target Audience & Media Plan
Speaking script:
*"We carefully selected our target audience and media channels to make sure our message
reaches the right people.
Our target audience is health-conscious individuals between the ages of 16 and 40. This
includes students, office workers, gym-goers, and travelers — people who use water bottles
daily and care about their health and lifestyle. They’re also more open to sustainable
products that help protect the environment.
For our media plan, we’ve chosen platforms where these people spend most of their time:
● Social media like Facebook, Instagram, and TikTok — perfect for short, engaging
videos that can go viral.
● E-commerce banners on Daraz — where people can instantly click and buy.
● YouTube pre-roll ads — great for telling our story visually and emotionally before a
video starts.
These channels are cost-effective, targeted, and measurable, meaning we can track how
many people see, click, and purchase. This ensures our campaign is not just creative, but
also impactful."*