The research indicates that nowadays some costomers are less
influenced by advertising than in the past. What are the reasons and is
it a positive or negative development?
The research supports that modern costomers are less influenced bay
advertising compared to the past. This change results in many
different factors and brings both positive and negative effects.
One of the primary reasons is that costomers now priotize hands-on
experiences to make sure the products is suitable to their needs. In the
past, there was a large number of appealing advertising that not
equivalent to their real quality. Therefore, this happens reflects the
carefulness in choosing products of costumers. Moreover, with the
development of society, there a a lot of shops that provides various
kinds of things that people can try and buy directly, making
advertising less attractive.
From a positive perspective, costomers can avoid spending money
compulsively on useless products which are not as good as their
appear since some of the things that they buy can harm their health by
the misinformation of the ingredients, which seriously leads to the
risk of medical problems. This can also be seen as the rise of
awareness in people nowadays.
However, the negavtive of neglecting the advertising is undeniable.
Despite the spread of wrong advertising, there are also good
advertising that provide knowledge about the inventions of modern
products that can change our live in a positive way and missing this is
a big mistake. Skipping advertising can someway make people lose
connect with the modern word.
In conclusion, advertising is making both positive and negative effects
to our life. People should have the ability of choosing right
advertising and care about their own benefits.
Band 7.5
The research indicates that modern consumers are less influenced by
advertising compared to the past. This shift results from several
factors and has both positive and negative effects.
One key reason for this change is that consumers now prioritize
hands-on experiences to assess(đánh giá) whether a product suits their
needs. In the past, advertisements often misrepresented(làm sai lệch)
the quality of products, leading consumers to be more cautious(thẩn
trọng) in their purchasing decisions today. Additionally, with the
expansion of retail options, many shops now offer a wide variety of
products that consumers can try before buying, which reduces the
need for traditional advertising.
From a positive perspective, this shift helps consumers avoid
purchasing unnecessary or even harmful products. For example, some
advertised items, especially in the health and beauty sector, may
contain ingredients that can be misleadingly described (mô tả sai
lệch), posing a risk to consumers’ health. This growing consumer
awareness indicates a more informed approach to buying goods. (Sự
nhận thức ngày càng tăng của người tiêu dùng cho thấy một cách tiếp
cận mua sắm thông minh hơn.)
However, while consumer skepticism towards(sự nghi ngờ)
advertising can be beneficial, it has its drawbacks. Despite the
prevalence of misleading ads, there are many that promote innovative
products capable of improving people's lives. For instance, ads for
new technological gadgets or medical advancements can offer
consumers solutions that might greatly enhance(cải thiện) their daily
lives. Ignoring such advertising may cause people to miss out on
advancements that could significantly improve their quality of life.
Furthermore, by neglecting advertising altogether(hoàn toàn),
consumers could lose touch with emerging trends and developments
in the modern world.
In conclusion, advertising has both positive and negative effects on
society. While it is important for consumers to be discerning(sáng
suốt), it is equally vital for them to remain open to beneficial
innovations promoted through advertising. Ultimately(cuối cùng), the
ability to evaluate advertising critically, while staying informed about
advancements(giữ được thông tin về những tiến bộ), is essential for
making wise consumer decisions.