Name: Indraja Siripuram
Email:
Number: +1
Profile Summary:
● 7+ years of experience as a UX Designer with a strong track record in designing intuitive, user-centered digital
experiences across enterprise systems, start-ups, and global teams.
● Led UX efforts at Walmart Global Tech, enhancing internal HR platforms that streamlined recruitment,
onboarding, and pre-boarding for thousands of users.
● Delivered high-fidelity prototypes for mobile and desktop platforms, reducing user friction and boosting process
efficiency in enterprise environments.
● Revamped brand identity and redesigned web and mobile platforms at McAgric Corporate Global Ltd,
collaborating in a cross-functional, multicultural Agile team.
● Demonstrated strong communication and collaboration in multinational environments, leveraging diverse
perspectives to achieve creative, inclusive design solutions.
● Delivered freelance UX projects from concept to execution, including user research, wireframing, and interactive
prototyping, increasing engagement and client satisfaction.
● Expert in design tools such as Figma, Adobe XD, and Sketch, ensuring design responsiveness and seamless handoff
to developers.
● Designed and launched over 20 websites at ThinkTankers Innovative Solutions, increasing traffic by 30% and
contributing to a 40% boost in client revenue.
● Skilled in conducting user testing, usability studies, and iterative design improvements to meet evolving user and
business needs.
● Adept at working in Agile/Scrum environments, collaborating with developers, product managers, and
stakeholders to drive measurable business outcomes.
Tech Stack:
Research User Interviews, Usability Testing, Competitive Analysis, Product Research, Semi-Structured,
Interviews, Structured Interviews.
Design UX Design, Visual Design, Information Architecture, Personas, Journey Mapping, Story
Boarding, Rapid Prototyping, Wireframes, Human Computer Interaction, Empathy mapping.
Tool Kit Adobe Creative Suite, Photoshop, After Effects, InDesign, Jira, Confluence
Prototyping Figma Sketch, Invision, AdobeXD, Zeplin
Development HTML/CSS, JavaScript, Wordpress
Education Details:
● Bachelor of Computer Science - Jawaharlal Nehru Technological University | May 2016
Certifications:
● Google UX Design professional certificate Coursera|December2022
● Diploma in Interaction Design Alison|July2023
Work Experience:
Walmart Global Tech – Bentonville, AR (Remote)
UX Designer (Contract) – October 2023 to January 2025
Responsibilities:
● Led user experience design for internal HR applications used by recruiters, HR managers, and candidates across
the enterprise, ensuring an intuitive and efficient digital hiring experience.
● Partnered with cross-functional teams including product managers, developers, and business stakeholders to
gather requirements, define user journeys, and align design strategies with business goals.
● Contributed to the creation of a centralized HR platform that unified sourcing, evaluation, and hiring workflows,
resulting in reduced process redundancies and improved cross-departmental collaboration.
● Delivered low- to high-fidelity wireframes that effectively communicated design concepts and user flows during
early design discussions and stakeholder reviews.
● Developed interactive prototypes using Figma’s advanced prototyping tools, supporting usability testing,
stakeholder walkthroughs, and developer handoff.
● Created multiple iterations of wireframes and prototypes based on feedback from stakeholders, usability testing,
and A/B testing results, helping refine functionality and layout.
● Integrated micro-interactions into prototypes to simulate real-world behavior and improve usability validation
with end users.
● Conducted extensive user research, including usability testing sessions with internal HR personnel and job
candidates to identify pain points and validate design solutions through iterative feedback cycles..
● Utilized Jira for tracking design and collaborating with cross-functional teams and confluence for maintaining
design documentation and research insights.
● Collaborated in an Agile/Scrum framework, contributing to sprint planning, daily stand-ups, design reviews, and
retrospectives to ensure timely delivery and continuous improvement of UX deliverables.
● Created and maintained design documentation, UI libraries, and style guides, promoting consistency across HR
applications and reducing design-developer handoff friction.
● Advocated for inclusive and human-centered design principles, ensuring experiences addressed the needs of
diverse user groups across various roles and regions.
● Worked closely with engineering teams during implementation phases, conducting design QA reviews to ensure
accurate execution of UX specifications.
McAgric Corporate Global Ltd – USA (Remote)
UX Designer (Contract) – January 2023 to September 2023
Responsibilities:
● Played a key role in revamping the company’s digital brand identity, working closely with marketing, product, and
executive teams to align visual design with business goals and user expectations.
● Partnered with a cross-functional team of 4 developers and 3 designers in an Agile environment to conceptualize,
design, and launch the company’s new corporate website and mobile application.
● Designed wireframes at various fidelity levels (from lo-fi sketches to hi-fi mockups) to communicate structure,
flow, and layout to stakeholders and developers.
● Created interactive prototypes with Figma and Adobe XD to simulate user interactions, support usability testing,
and streamline development handoff.
● Utilized wireframes and prototypes to run quick internal design validation cycles, gathering early feedback from
marketing, product, and business teams.
● Led user research initiatives to better understand customer behaviors and preferences, incorporating findings into
iterative design sprints and validating design decisions through usability testing.
● Gained hands-on experience designing user-centered solutions for the insurance industry, addressing complex
workflows and regulatory requirements.
● Ensured mobile-first, responsive design principles were applied to create an optimal user experience across
desktop, tablet, and Smartphone devices.
● Collaborated with a multinational, geographically distributed team, enhancing cultural and design sensitivity, and
incorporating global feedback into UX solutions for a broader user base.
● Integrated feedback from stakeholders and end users into design revisions, contributing to a streamlined
development cycle and improved product-market fit.
● Advocated for accessible design and usability standards, ensuring the final product met WCAG compliance and
could be used by a diverse audience.
● Created interactive prototypes that supported development handoff and stakeholder engagement, reducing
development time and rework.
● Contributed to internal documentation and design system updates to support future scalability and brand
consistency across digital products.
Freelance – USA Remote
UX Designer – April 2021 to January2023
Responsibilities:
● Collaborated with small businesses, startups, and non-profits to deliver user-centered digital experiences, from
concept through final UI, tailored to unique brand needs and customer goals.
● Conducted comprehensive UX research including stakeholder interviews, competitor analysis, user surveys, and
usability testing to inform design decisions and prioritize feature enhancements.
● Designed user flows, wireframes, low- and high-fidelity prototypes using tools like Figma and Adobe XD, ensuring
designs were intuitive, accessible, and visually aligned with client branding.
● Developed responsive web and mobile interfaces, applying mobile-first and accessibility-first design principles to
ensure functionality across devices and screen sizes.
● Partnered closely with front-end developers to ensure seamless design-to-development handoff, providing
detailed specifications, assets, and ongoing QA support during implementation.
● Improved user engagement metrics for multiple clients by refining navigation structures, optimizing CTAs, and
simplifying workflows based on data insights and feedback.
● Delivered UX strategy documents, style guides, and documentation to support client teams post-launch and
enable consistent brand execution across digital platforms.
● Used iterative design processes with client feedback loops, A/B testing, and analytics tools (e.g., Google Analytics)
to refine UI elements and improve conversion rates.
● Managed multiple client projects simultaneously, effectively prioritizing deliverables, coordinating timelines, and
maintaining high standards of communication and quality.
● Advocated for inclusive and accessible design, ensuring interfaces adhered to WCAG 2.1 guidelines, enhancing
usability for users with disabilities.
ThinkTankers Innovative Solutions – India
UX Developer – June 2016 to November 2019
● Designed, developed, and launched over 20 responsive websites for local businesses across various industries,
significantly enhancing their digital footprint and driving a 30% increase in online traffic.
● Created visually engaging and intuitive user interfaces by applying UI/UX best practices, branding principles, and
front-end development skills using HTML, CSS, and basic JavaScript.
● Collaborated closely with clients to understand their business goals and translated them into user-friendly
website experiences, resulting in a 40% boost in client revenue through improved conversion and engagement.
● Conducted user research, interviews, and surveys to identify customer pain points and behavior patterns, using
insights to inform site structure, navigation, and content strategy.
● Executed usability testing and A/B testing to validate design concepts and optimize performance post-launch,
iterating based on real-time feedback and behavioral analytics.
● Worked in a lean, fast-paced environment, balancing multiple client projects while maintaining attention to detail
and delivering high-quality work within tight deadlines.
● Implemented SEO-friendly design structures and ensured fast load times, improving discoverability and
performance across search engines.
● Developed reusable UI components and design templates to accelerate delivery timelines and ensure consistency
across projects.
● Contributed to post-launch support and maintenance, ensuring websites remained functional, secure, and up-to-
date with evolving design and technology trends.
● Mentored junior designers and interns, fostering design thinking and technical proficiency across the team.