JSPM University Pune
S.Y. M. Tech. “Artificial Intelligence and Machine Learning”
Semester III
Course Type: IOC Course Title: E-Commerce
Course Code: Teaching Scheme:(Hrs./Week) Examination Scheme:
Credits: 2 Lecture (L): 2 Theory (TH): 100 Marks
Tutorial (T): 0
Practical (P): 0
Experiential Learning (EL): 0
Prerequisite Courses, if any: ----
Course Objectives:
To Understand: Gain a comprehensive understanding of the principles,
technologies, and methodologies used in e-commerce.
To Explore: Investigate the integration of AI and data science in the e-
commerce domain for enhancing customer experience, decision-making, and
business operations.
To Develop: Equip students with the ability to design, develop, and
implement e-commerce applications and solutions using modern tools and
techniques.
To Analyze: Analyze various e-commerce business models, payment
systems, security protocols, and emerging trends.
To Innovate: Encourage innovative thinking to solve complex problems in e-
commerce by applying advanced AI and ML techniques.
Course Outcomes:
On completion of the course, learner will be able to,
CO1: Demonstrate a solid understanding of e-commerce models, platforms, and
key technologies.
CO2: Apply AI and data science techniques to analyze and solve problems in the e-
commerce domain.
CO3: Design and develop e-commerce applications incorporating modern
technologies and best practices.
CO4: Evaluate and implement secure payment systems and e-commerce solutions
with robust security protocols.
CO5: Critically analyze current trends and future directions in e-commerce and
suggest innovative solutions.
CO6: Integrate ethical considerations and social responsibilities in e-commerce
strategies and implementations.
Course Contents
Unit I Introduction to E-Commerce (5 Hrs)
Overview of e-commerce and its evolution, E-commerce business models: B2B,
B2C, C2C, and C2B, E-commerce platforms and technologies, Digital marketing
and social media strategies for e-commerce
Unit II E-Commerce Applications and Technologies (5 Hrs)
Web technologies and frameworks for e-commerce, Mobile commerce and
responsive web design, Cloud computing and its role in e-commerce, Integration of
third-party services (APIs, payment gateways)
Unit III AI and Machine Learning in E-Commerce (5 Hrs)
Role of AI in e-commerce: Personalization, recommendation systems, and chatbots,
Machine learning algorithms for customer segmentation and demand forecasting,
Predictive analytics and its applications in e-commerce, Case studies of AI-driven e-
commerce solutions
Unit IV Modules and Regular Expressions (5 Hrs)
Data collection, preprocessing, and analysis in e-commerce, Customer behavior
analysis and sentiment analysis, Big Data technologies and their applications in e-
commerce, Data-driven decision making and business intelligence
Unit V Security and Payment Systems in E-Commerce (5 Hrs)
Overview of e-commerce security challenges and threats, Secure payment
systems: Cryptography, digital signatures, and SSL/TLS, Blockchain and its
application in secure transactions, Regulatory and compliance issues in e-
commerce,
Unit VI Emerging Trends and Future Directions in E-Commerce (5 Hrs)
Impact of IoT, AR/VR, and 5G on e-commerce, Sustainable and ethical e-
commerce practices, The future of e-commerce: Innovations and disruptions, Case
studies on successful and failed e-commerce ventures
Learning Resources
Textbooks:
1. "E-Commerce: Business, Technology, Society" by Kenneth C. Laudon and
Carol Guercio Traver
2. "E-Commerce 2024: A Managerial and Social Networks Perspective" by
Efraim Turban, Jon Outland, David King, Jae Kyu Lee, Ting-Peng Liang, and
Deborrah Turban
Reference Books:
1. "Data Science for Business: What You Need to Know About Data Mining and
Data-Analytic Thinking" by Foster Provost and Tom Fawcett
2. "Artificial Intelligence for Business: A Roadmap for Getting Started with AI"
by Doug Rose
MOOC / NPTEL Course:
1. NPTEL Course on “Programming in Python” by By Dr. Rizwan Rehman
Dibrugarh University.
Link: [Link]