MARKET SURVEY ON COFFEE
1. Age:
Under 16 16–24
Above 24 Other_______
2. Gender:
Male Female
[Link]:
Student Teacher
Profession Other_______
4. Family income (per month)
Below 50k 50k – 1 lakh
Above 1 lakh Others______
5. Which coffee brand are you currently using?
Nescafe Davidoff
Tata coffee Bru
6. How often do you drink coffee?
Daily Weekly
Monthly Rarely
7. Are you open to trying new flavoures of coffee?
Yes No
8. How much are you willing to pay for a high quality coffee drink?
0-50 50-100
100-200 Over 200
9. Would you consider switching to a more sustainable or eco-friendly coffee brand?
Yes No
10. Since how long have you been using this product?
Less than months 6 months to 1 year
More than 1 year Others
11. What is the most important factor in your coffee choice?
Flavour Price
Brand Quality
12. What’s your primary reason for drinking coffee?
Boost enery and alertness Enjoyment of taste and flavour
Habit or routine Others
13. How strong do you like your coffee to be?
Mild Extra strong
Medium Others
14. What do you like most about your coffee brand?
Pricing Packaging
Quantity Quality
15. At what offers do you usually prefer to buy coffee?
Buy 1 get 1 free Discount
With free samples Others
16. How did you come to know about this brand?
Advertisement Through friend/relatives
Posters Others