Social Media Marketing Mastery – 8-
Week Intensive Course
Duration: 8 weeks
Level: Beginner to Intermediate
Format: 3 sessions/week (adjustable)
Final Project: Create and pitch a full SMM campaign for a chosen brand
Week 1: Introduction to Social Media Marketing
**Sessions:**
Session 1: What is SMM? Role in modern marketing
Session 2: Overview of major platforms (Instagram, Facebook, TikTok, X, LinkedIn,
YouTube)
Session 3: Goals of SMM: awareness, engagement, conversions
**Materials:**
Presentation slides
PDF handout: “History of Social Media”
Video: Overview of Social Platforms
Assignment: Audit your favorite brand’s social media presence
Week 2: Branding and Content Strategy
**Sessions:**
Session 1: Brand voice, tone, visuals
Session 2: Types of content: educational, entertaining, promotional
Session 3: Building a content calendar
**Materials:**
Canva tutorial
Template: 30-Day Content Calendar
Assignment: Create a 1-week content plan for a mock brand
Week 3: Content Creation Tools & Copywriting
**Sessions:**
Session 1: Tools: Canva, CapCut, InShot
Session 2: Visual storytelling & mobile photography
Session 3: Writing captions that convert
**Materials:**
Video: “Hook, Story, Offer” framework
Copywriting workbook
Practice task: Create 3 social media posts with visuals and captions
Week 4: Platform Deep Dive – Instagram & TikTok
**Sessions:**
Session 1: Instagram: Stories, Reels, Insights
Session 2: TikTok: Algorithm, trends, creating viral content
Session 3: Influencer marketing and hashtags
**Materials:**
Instagram insights walkthrough
TikTok content creation challenge
Assignment: Create a 3-day campaign for a product
Week 5: Engagement, Community & Growth Hacking
**Sessions:**
Session 1: Community management & engagement hacks
Session 2: Contests, giveaways, and user-generated content
Session 3: Organic growth vs paid strategies
**Materials:**
Community management SOP template
Case studies: Brand growth stories
Task: Plan a giveaway for a brand
Week 6: Social Media Ads & Budgeting
**Sessions:**
Session 1: Meta Ads Manager (Facebook & Instagram)
Session 2: TikTok & YouTube ads basics
Session 3: Budgeting and targeting strategies
**Materials:**
Sample ad mockups
Walkthrough video: How to launch a Facebook ad
Assignment: Design a mock ad set for a $100 budget
Week 7: Analytics & Performance Tracking
**Sessions:**
Session 1: Key metrics (reach, engagement, CTR, ROI)
Session 2: Platform analytics tools overview
Session 3: Interpreting data to optimize content
**Materials:**
Analytics dashboard template
PDF guide: Metrics cheat sheet
Task: Analyze performance of 2 social media accounts
Week 8: Campaign Planning & Final Project
**Sessions:**
Session 1: Building a full campaign: research, target audience, content
Session 2: Presentation skills & campaign pitching
Session 3: Final project presentations
**Materials:**
Campaign planner template
Pitch deck structure guide
Final project rubric
BONUSES (Optional):
Guest speaker session with a social media expert
Portfolio tips for freelancers
Certificate of completion (template provided)