Justify Data Sources
NoCancer Pharma
Question 1
Justify NoCancer Pharma’s collection of specific data types of patient background data. Answer the
following questions:
1. Should NoCancer Pharma gather patient data firsthand (primary), or should the company use data that
another individual or organization collected for its own purposes (secondary)? Justify your answer.
2. Should NoCancer Pharma gather patient background data that is numerical in nature (quantitative), or
should the company gather data that is not inherently numerical (qualitative)? Justify your answer.
3. Should NoCancer Pharma gather patient background data that exists in a standardized format with a
well-defined structure (structured), or should the company gather data that is challenging to organize in a
spreadsheet (unstructured)? Justify your answer.
Question 2
Justify the best data types for diagnostic data that NoCancer Pharma should collect. Answer the following
questions:
1. Should NoCancer Pharma gather diagnostic data firsthand data (primary), or should the company use
data that another individual or company collected for its own purposes (secondary)? Justify your
answer.
2. Should NoCancer Pharma gather diagnostic data that is numerical in nature (quantitative), or should the
company gather data that is not inherently numerical (qualitative)? Justify your answer.
3. Should the diagnostic data NoCancer Pharma gathers be in a standardized format with a well-defined
structure (structured), or should the company gather data that is challenging to organize in a
spreadsheet (unstructured)? Justify your answer.
Armchair Associates
Question 1
Analyze the best data types for Armchair Associates’ collection of team data. Answer the following
questions:
1. Should Armchair Associates gather firsthand team data (primary), or should the company use data that
another individual or organization collected for its own purposes (secondary)? Justify your answer.
2. Should Armchair Associates gather team data that is numerical in nature (quantitative), or should the
company gather text-based and visual data that is not inherently numerical (qualitative)? Justify your
answer.
3. Should Armchair Associates obtain and use athlete data that exists in a standardized format using a
well-defined structure (structured), or should the company gather team data that is challenging to
organize in a spreadsheet (unstructured)? Justify your answer.
Question 2
Analyze the best data types for Armchair Associates’ collection of recruitment data. Answer the following
questions:
1. Should Armchair Associates gather firsthand recruitment data (primary), or should the company use
data that another individual or organization collected for its own purposes (secondary)? Justify your
answer.
2. Should Armchair Associates gather recruitment data that is numerical in nature (quantitative), or should
the company gather data that is not inherently numerical (qualitative)? Justify your answer.
3. Should Armchair Associates gather recruiting data that exists in a standardized format using a well-
defined structure (structured), or should the company gather recruiting data that is challenging to
organize in a spreadsheet (unstructured)? Justify your answer.