MAINTENANCE SERVICES S.A. DE C.V.

November 2009

GENERALITIES OF THE PROJECT

Project Name

Maintenance Services S.A. de C.V.

Characteristics

It is a company that will offer mainly maintenance services.

residential, however, if required also to the commercial sector and
industrial, the services to be offered are:

or Masonry

or Carpentry

Wiring and electrical installation

Plumbing

the blacksmith

The Climate

or Painting

The company's orientation is a market sector where the service is

mainly provided by individuals, most of whom have a
technical training, and due to the size of their business, few economic resources,
what is an area of opportunity that we want to take advantage of since being a
company with greater economic resources, we will have the advantage of acquiring
a larger amount of materials and machinery, and save a cost when acquiring it.
wholesale.

Project category

We position our company as a service provider

Character

The nature of this project will be ECONOMIC, as it is expected to obtain a

return derived from the investment, and it is expected that the effective demand will be
able to pay the price of the service.
Selection criteria

The selection criterion was based both on market demand, on one hand,
although potential clients do not look for this type of companies for the
maintenance services, it is expected that through marketing,
the same clients identify it as an excellent supplier option
services, and on the other hand, thanks to personal concerns as it is distinguished
lacking a business seriousness for the provision of this service, and
the demand is not met with this market option.

JUSTIFICATION OF THE PROJECT

Why?

The maintenance services project started with the purpose of focusing on

commercial premises in relation to the maintenance of the property, However,
it was concluded that in the private market in residential area
there is a wide variety of needs that we can address, and the purpose is
he focused on this market without neglecting the option of serving the various
types of locations that have already been mentioned.

For what?

Sometimes, when maintenance work is urgently needed

Oh no, the service provider's response time is very slow, and this is
an area of opportunity that is desired to be leveraged and exploited to reach
achieve preference and obtain a beneficial positioning in the market.

Also, this project was considered since the market for this service is
very broad, and the suppliers very few, if the objective were to be met
carry out the required work in less time and equally or better
quality, could this be a company that meets current needs
with greater professionalism and customer satisfaction.

That said, the project is carried out with the aim of providing a service of
specialized maintenance in different areas with the same provider,
hoping to get the client to identify the company as an option
reliable, and thus achieve the preference and trust of the market.

Where?

At the beginning of the project, it is planned to serve a local sector and establish ourselves.
as a great supplier for residences and commercial premises in the City
Juárez, however, is expected to in the next five years, and from
by creating a good marketing plan, locations can be established in
different states of the country

How?

It was concluded that, in a residential house, and other premises,

there are commonly needs for improvement or repair, for which
It is usually required the service of individuals who provide such services.
such as: masonry, plumbing, electricity, carpentry, painting, metalworking, and climate control
and the idea was to offer them all through a specialized company in the
general maintenance.

The work will be carried out through the hiring of workers.

general staff, who will receive training in each of the services
that will be offered, and additionally a specialized person in each one
these services. This person will be responsible for ensuring that the tasks are carried out
cable with the highest quality standards, in order to offer a service in the
that customers can trust, knowing that their work will be handled by a
professional.

MARKET STUDY

Description of the asset.

For its use:

We establish that the contact with the service consumer will be in the form of
directly, simply because that is the nature of it.

Due to its effect:

This possible market implementation can be said to be a service.

similar, equal to another existing and innovative. Similar because it is an activity that
it is already done, just like another because there are companies that stand out in
carry out the provision of this service and innovator because we seek a
customer satisfaction level.

Due to its density:

Regarding this point, we can say that we will provide the service at a price
Low in order to be competitive, the weight will be high as we intend to place
A large number of clients and the service will be distributed locally.

DEMAND ANALYSIS

Classification of the project demand.

Regarding the needs:

This project is both a socially basic necessity because it focuses on

keeping the home functioning properly, and it is also not basic, as
that some of the arrangements that are made are in line with tastes and
customer preferences.

Regarding its temporality:

In this space, we can say that the project has been designed from its origin.
for a cyclical or seasonal demand. Due to the fact that they are required to
some or several services that we have planned for the year. Without having a
specific season to carry them all out, they are required according to the
individual needs of each property.

Regarding your destination:

is classified under final demand, since the activity being carried out is
directly relates to the end consumer.

According to the structure of the market:

Over time we have been able to see that there is a market

unsatisfied and potential, since their needs are not fully met
of maintenance for a property to a single person, however, there are
other companies that are dedicated to general maintenance, but are not part of
market knowledge, very few know about them and in reality
they use their services.

Market segment.

Geographical Variables:

Residential sector and commercial and industrial premises.

Demographic Variables:

Commercial and industrial establishments as well as private homes that

they need to maintain their property. Community in
general.

Psychographic Variables:

Focused on all people who are concerned about having the

professional service that companies like this offer to meet the
maintenance needs they may have, and that they intend to
to rely on the reliability and quality that is offered.
Sample size:

A total of 52 surveys were conducted.

Analysis of survey results:

The results of the survey were as follows:

A total of 28 women and 24 men were interviewed.

15 people range between 18 and 30 years old, 23 between 31 and up to 45 and

14 out of 46 onwards

o 29 casados, 23 solteros

4 only completed primary school, 13 secondary school, 12 high school and

23 have vocational training.

39 use maintenance services, 13 do not use them

28 use plumbing services, 24 use electrical services, 12 use welding services,

17 for climate, 25 for masonry, 5 for carpentry, and finally, 12 for painting
people

The frequency with which they are used is: 10 of them every three or four.
months; 20 of them once a year; 3 use it when necessary and 19 each
six months.

5 are located through the directory, 39 by recommendation, and the remaining 8 in

the newspaper.

42 yes, 4 no, and 5 maybe

48 have not heard of a company specialized in

maintenance, and only 4 out of 52 have ever listened, but they did not give the
name

50% of the interviewees are satisfied with what they pay for the
services (26 people) and the other 50% do not.

23 people rate the service they receive as good, 27 as

regular, and only two people as bad.

18 receive the service the same day from their providers, 32 among
two to three days, and from three to seven days only 2 people.

48 of the interviewees would hire a company that offered a

written warranty of the quality of the work, and only four of them do not.
 46 people would hire a company that offered a time of
response lower than the others, and 6 people responded that no.

For 6 people, the price is the most important factor when hiring a
maintenance specialist, for 10 people it is the warranty, for three
people, the service, for 2 the speed, and for 34 more people they all are
the options.

From the above, we can conclude that:

For the residential sector, it is important that the service meets its
price expectations, warranty, service, and speed, mostly prefer
find a supplier that meets all of the above, and although not
they hire companies to do the work, but rather an individual person,
it also applies to companies.

They are not very pleased with the results they have had so far.
date, however, due to the very little dissemination, they do not know of
many of them, and it is very difficult for them to find a supplier that will
satisfy 100%.

The interviewed individuals mostly do not know companies.

specialized in all types of maintenance services, but they would be
willing to deal with them if they had the opportunity, and most importantly
for this company it would be to make itself known among the population and in this way
secure the market.

UACJ SURVEY [pic]

RESIDENTIAL AND COMMERCIAL MAINTENANCE SERVICES

Formulation and Evaluation of Investment Projects

Note: the information you provide for this research will be used
anonymously and confidentially for the sole purpose of knowing the
problematic highlighted above this paragraph for academic purposes.

Residential
1.-Sex

a) Female b) Male

2.-Age:

18 to 30 31 to 45

Marital Status:

married b) Single

4.-Education Level:

Primary c) High school d)

Professional

5.- Do you regularly use maintenance services for your home or

business of a particular person?

a) Yes b) No

6.- What services do you regularly use?

Plumbing

Electricity

Blacksmithing

Weather

Masonry

Carpentry

Painting

7.- How often do you use them?

8.- How did you start hiring this person for these jobs?

a) Newspaper b) Directory c) Recommendation

9.- Would you like to find a company that offers specialized services?
without the need to hire each service separately (for example: plumber,
blacksmith, bricklayer)?

a) If No c) Maybe
10- Do you know or have you heard of any maintenance company?
specialized?

a) Yes, which one? ___________________ No

11.- Are you satisfied with the price you pay for the service?

a) Yes b) No

12.- How do you classify the maintenance service you receive for your house or
currently business?

a) Good b) Bad c) Regular

13.-If you request a maintenance service in your home or business, the time of
response is:

the same day from 2 to 3 days

c) 3 to 7 days 8 to 15 days

14.- Would you be willing to hire a specialized company that offers a

written guarantee of the quality of the work?

If b) No

15.- Would you be willing to hire a specialized company that has a

response time shorter than what people offer them
maintenance for your home or business?

if No

16.- What is the most important thing for you when hiring a service of
maintenance?

a) Price Warranty

ANALYSIS OF THE OFFER

Unfortunately, both in the case of the offer and the price analysis,
there is no exact number of competitors, as the real competition of
this type of business consists of technicians or independent workers, due to being a
maintenance company, there are a countless number of people who dedicate themselves to
doing work from home, and those who generally are found in the
directories or journalistic advertisements, as these are the cheapest.

Interviewing some of the people who do this, we realize

account for the fact that they are not establishments nor have a place
fixed work, but rather they dedicate themselves to carrying it out in the very home of the
client, they do not have greater diffusion, nor marketing programs, being
this is a quite broad competitive advantage for us, since through
From the dissemination, we will make ourselves known to the general population and establish ourselves.

within the service market.

PRICE ANALYSIS

The monetary amount that will yield our services has a range
very variable, it can be said that it aligns with the type of service and the material that
will be used.

For this case, segmentation will help set prices according to the level.
customer's economic situation, and to their tastes and preferences, since as
they are independent jobs, and the needs of each client are
independent workers, a price cannot be set, at least not the total cost of the work.

It has been decided that technicians and specialists will have a base salary per day.
worked, and only in the case that the work is very specialized or
It requires greater than normal effort to accomplish, a bonus will be given.
Same as will be charged to the customer, however, the total price that the customer
Payment will be directly related to the type of work and material.
that is used to carry it out.

However, an estimate has been made of what could be used from

reference to have a starting point for the budgets:

Based on research about the bidders, we can point out some

amounts they acquire for the provision of their services which are:

|Service Price |
Payment for Service |

| Labor Materials
| |

| | | | |
|

Masonry Unplugged $70.00 /m2 |$

15.00 /m2 $ 85.00 /m2 |

| | | | |
|

Carpentry Frames and doors $200.00 Drum

$650.00 |
| | | $450.00 |
|

Wiring and installation Socket and inlet for room

$170.00 $350.00 |

electric 4x4 | | |
|

| | | | |
|

Plumbing Installation for 2 water outlets |$100.00 /m |

PVC $135.00 /m |

| |½” and its 3” drainage | $35.00 /m

| |

| | | | |
|

Ironwork Small staircase 2nd floor $1,800.00 |$

2,100.00 |$ 3.900.00 |

| | | | |
|

Climate Ducts for room 4x4 $ 700.00 $500.00

$1,200.00 |

| | | | |
|

Painting fourth 4x4 $250.00 Vinyl

economic brand|$ 500.00 |

| | | $250.00 |
|

We can clarify that the type of price will be used locally, having
of course, a comparison that shows us data cannot be made.
trustworthy with the competence that provides its services in a
independent, nor with the already established competition as a provider of
comprehensive maintenance services have a great variation.
 Considering that our services also require materials
different quality premium, we can establish a fixed amount that integrates the
price, what we can take as:

Labor

a. Salary of the worker who will provide the service.

2. Administrative expenses

a. Gasoline (What it would cost to transfer to where the service will be provided)

b. Stationery (Celebration of the service contract)

c. Light (It would be an estimate for the previous year)

This would be a simple way to ensure a service cost.

MARKETING ANALYSIS OF THE PRODUCT

The marketing of our service will allow us to

our consumer can count on and have the benefits of time and place, since
it is a fundamental part of the functioning of the company.

We will achieve better service at the best price, our company will not have
intermediaries as the service will be provided directly to the person who receives it
I request, as service providers, we will have some strategies of
advertising and promotion to achieve total customer satisfaction.

Our main goal will be to have an important and permanent presence.

within our community, managing to avoid the request for services
individuals providing comprehensive service to the home and business that requests it.

Distribution channel.

Popular consumer product

Producer - Consumer

[pic]

Service Provider

[pic][pic]

Home and Business

Good marketing is one that provides the service in a place and
appropriate moments, to give the customer the satisfaction they expect with the
purchase of this.

Promotion plan.

Advertising campaign.

It is the most common way to advertise our service and make it known.
to the general population, it will be the guideline for conducting market analysis and
possible expansions or new branches. (Duration of subscription
annual)

Another of the most important means we will have is the radio, since
generates a larger audience and will allow us to reach into the home and business of
quickly applying promotions for some through this same medium
people who tune in to the station or stations, since they usually
They listen at the border and it is intended to address businesses in the future.
families of our neighboring country. (Duration time per season for
permanent promotion for the service

It is one of the important means as it will allow us to reach different.

points in the city with our image we will reach the business and home
of most people who are subscribers having the support
necessary for the communication company. (Biweekly time)

[pic]In the future, we plan to have our personal page to provide better.
service and apply promotions through this medium, as well as advertise us in
various most visited pages of the border community. (Permanent to
future).

Flyers and coupons that will allow us quick access on the avenues
main ones for starting the business, aiming to give ourselves to
to know the circulation routes of the city.

Sales

Winter package

Heating inspection.

Gas leaks

✓ Heating

Duct cleaning and maintenance

✓ Cleaning and maintenance of heating appliance.

Summer package

Air conditioning inspection

Ducts

✓ Maintenance of the device.

Leaks

Electricity and energy

Our packages are the beginning to provide you with better after-service.
as the project progresses, we will be able to adapt promotions by giving a
better service to our main customer having important participation
within border businesses and families.

CONCLUSION OF THE MARKET STUDY

This work turned out to be interesting because it concludes that it is very

Research is important before launching a product or service to the market.

This market study proved essential to understand the

characteristics of the service that is being sold or that is intended to be launched in order to
consumers buy it, in this particular case, all have been analyzed
the possible ways to market it, as well as the opinion of the
People regarding the service that is offered here, and it can be said, that it is a
very viable project, because it has the capacity to offer various services
from a single supplier, and that people are happy with it.

The ability to offer so many different services under a single name,

it means the identification of the brand, and little by little the recognition of the
population and the people, which will result in the positioning in the
local market, and, in the future, the National.