Problem Statement
Netflix is losing subscribers due to its high subscription costs,
making it less affordable for many users.
Competitors offer lower-priced plans with similar or better
content, attracting price-sensitive consumers.
Exclusive regional content on rival platforms appeals more to
local audiences, drawing them away from Netflix.
These factors have intensified competition, making subscriber
retention challenging for Netflix.
Netflix’s Tiered Pricing Model
Flexible Plans: Users can choose based on quality and features, not
screen limits.
Affordable Entry Plan: Low-cost option with ads but no screen
limitation.
Premium Plans: Higher pricing for ad-free experience & extra perks.
Plan Type Price (Example - India)
Basic ₹199/month Yes HD (720p) 4 screens
Standard ₹499/month No Full HD (1080p) Unlimited
Premium ₹799/month No 4K UHD + HDR Unlimited
Netflix’s Strategy to Win Back Subscribers
Local Original Content
Investment in region-specific movies and
shows to attract diverse audiences.
Example: Netflix India invested ₹3,000 crores
in original content in 2023.
Goal: Compete with regional OTT platforms like
Hotstar & Amazon Prime.
Personalized Recommendations
AI-driven content suggestions based on
user behavior and preferences.
Example: 80% of Netflix views come from
personalized recommendations.
Goal: Enhance engagement and improve
customer retention.
Thank You