Insights from a Grocery Warehouse Owner
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ScribdTranslationsInsights from a Grocery Warehouse Owner
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ScribdTranslationsINTERVIEW
I interviewed the owner of a commercial warehouse in the GALENO neighborhood near the Center.
REAL PLAZA Commercial, the following is the transcript of the interview that was held on
last Thursday.
What activities does he/she carry out every day in his/her business?
The activities are many, for example selling bread, attending to suppliers and customers.
arrange the merchandise
2. What is the sector of your business?
Grocery sale
3. How many years has your business been running?
About 6 years, 7 in September
4. Did you always do the same business?
Yes
Do you plan to expand your business?
Little by little over time, depending on how the business goes.
6. What is the main characteristic of your business that makes it reliable regarding
others?
I offer fresh products of the same quality as in supermarkets and at the same
price or some even less because I source directly from wholesalers.
7. What benefits do your customers receive when shopping at your business?
Shop quickly, at your fingertips near your homes and without queues like in the
supermarkets
8. What products do you recommend to your clients?
The most trusted brands or the ones I have tried myself.
9. Why do you recommend it?
Because they are good, and I have the ability to try a wide variety of products and thus be able to
recommend the best.
10. Can you tell us some of the best deals you have in your business?
Well, that depends on the season.
11. And what is the product that has sold the most this month?
Generally, they are essential goods.
12. Do your products have a warranty?
Yes, since we have trust between neighbors, any problem with the product will
can fix quickly
13. What is the warranty period?
A couple of days
14. Is your business profitable?
Yes, it helps me with the expenses I have daily and with the promotions of the
distributors helped me a lot more.
15. Have you been affected by crime?
No, but for the SUNAT yes, since my main clients are the neighbors, I hardly ever do it.
give the receipt, but I must always keep it in mind.
16. Do you have any security system against theft?
Well, only the lattice that is at the entrance.
17. What do you expect for the future of your business?
Maybe expand it more, perhaps a minimarket.
18. Do you use technological tools for any of the activities you carry out in your business?
Yes, some like sealer, calculator, scale, phone
19. Why do you think technology helps you in your work?
It helps me make the work easier and faster.
20. What kind of technological skills do you think you should develop to improve your
work?
I should develop more skills in computer handling to carry out my
internet orders as some distributors say.
THE GOOD, THE BAD, and THE UGLY
THE GOOD
It is a well-stocked warehouse; since it has a wide facade, it can be seen
wide variety of products at first glance, in addition to fruits, vegetables, and others
bread rolls.
You can call the store and place orders that will then be picked up.
Small credits (on credit) can be accessed.
THE BAD
Does not attend all day, takes a few hours of rest, closes the store at the hour of
lunch, sometimes groceries are needed at that time.
Sometimes the lady needs help to attend to several customers who enter at the same time.
Despite having variety, there are still not enough products due to space limitations.
The payment always has to be in cash, unlike in supermarkets.
They can use credit cards.
THE UGLY
The place is a little neglected in some areas, lacking continuous maintenance.
Several times, salespeople from unauthorized distributors approach to offer products to
low cost without warranty and no way of return.
HOW WOULD YOU RATE IT
I would classify her as a traditional salesperson, although sometimes she has an advisory initiative.
commercial regarding recommendations on what products to use or consume based on the
needs that want to be covered, but their advisory treatment is done in an empirical way simply
react logically when wanting to make a successful sale.
SUGGESTIONS
Suggest a renovation in your infrastructure, in its maintenance, a greater verification in
As for the products, the distributors should be reputable companies to avoid problems.
adulterated and/or expired products.
Training, at least some short courses where I would have a professional perspective for
market themselves better and offer their products appropriately. Also in the use of
computers or tablets connected to the internet to streamline their contact with their distributors.