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Data Science Analytics Overview

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0% found this document useful (0 votes)
51 views5 pages

Data Science Analytics Overview

Uploaded by

cadizharleyn
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

DATA SCIENCE ANALYTICS

1. Title of the Module

Chapter 1: INTRODUCTION TO DATA SCIENCE ANALYTICS

2. Introduction

This course covers the basics of data science analytics, and its tools. It also
contains an overview of data science, and data analytics and its types, along with is
data, and its sources and types. In addition is the process of data analytics and using
Microsoft Excel as a tool for data analysis.

3. Learning Outcome

It contains the list of competencies that students should acquire during the
learning process.

1. Differentiate Data Science and Data Analytics;

2. Explain the data analytics process; and

3. Demonstrate proficiency in fundamental Excel functions such as data


entry, formatting, formula creation, and use of Excel functions

4. Learning Content

Topics for module 1: Overview of Data, Data Science Analytics, and Tools

Topic 1: Data Science vs. Data Analytics


Topic 2: Types of Data Analytics
Topic 3: Data Science
Topic 4: Data Analytics Process

1| Page
5. Teaching and Learning Activities

Topic 1: Data Science vs. Data Analytics

Data Analyst

An individual that examines large datasets to identify trends, forecasts and


data visualizations to tell a compelling story through actionable insights.

Data Scientist

An individual that is tasked with designing and constructing new


processes for data modeling using algorithms, predictive analytics and statistical
analysis.

Their Differences

In Education Requirements, data analyst has degrees in data analytics, data


science, computer science, applied mathematics or statistics. Whilst, data scientist
similarly has a degree in computer science or math, but possibly an advanced degree in
data science.

In Work Experience, a data analyst works with data in a business context.


Whilst, a data scientist works with data in a mathematics and statistical context.

In Technical Skills, data analysts use programming languages like SQL, R,


Python; Microsoft Excel, and Tableau and PowerBi for data visualization. Whilst, data
scientists possess skills in statistical analysis, machine learning, coding and Hadoop.

In Professional Skills, a data analyst possesses soft skills in data storytelling,


analytical thinking, critical thinking, and interpersonal skills. A data scientist possess the
given soft skills with an addition of business intuition.

2| Page
Data Analytics reviews raw data and draws meaningful insights to solve business
problems.

Types of Data Analytics


● Descriptive analytics. Answer the question “What has happened in the past and
what is happening right now?” by providing a current snapshot of trends and
patterns by leveraging current and historical data.
● Diagnostic analytics. Answers the question “Why are these trends and patterns
happening?” By focusing on the trend data to discover the factors or reasons for
past performance.
● Predictive analytics. Answer the question “What is likely to happen in the
future?” by utilizing machine learning and artificial intelligence (AI) to build
predictive models and statistical models to predict the future.
● Prescriptive analytics. Answer the question “What do we need to do?” through
testing and other techniques to recommend specific solutions that will drive a
desired outcome.

3| Page
Data Science focuses on building models and designing frameworks that will gather
and analyze large datasets. Typically includes data mining, statistical methods and
machine learning algorithms.

• Unstructured Data
Unorganized and unusable information. It does not follow a predefined data
model or organized format. It also often contains text, images, audio, videos, or
other complex data.

• Statistical Methods
Once the data is collected there can be many variables to consider. Regression
analysis is one statistical method that allows data scientists to explore the
relationship between these variables. Correlation analysis is also used for both
qualitative and quantitative data.

• Machine Learning Algorithms

Data scientists use machine learning algorithms to predict, categorize and


classify data with minimal chance for error. There are three main sets of machine
learning algorithms: - Supervised - Unsupervised - Reinforcement learning.

It's an iterative process where hypotheses are formed and tested with data.

Data Analytics Process

As the data available to companies continues to grow both in amount and complexity,
so too does the need for an effective and efficient process by which to harness the
value of that data. The data science process typically moves through several iterative
phases.

1. Identify the business question you’d like to answer. What problem is the
company trying to solve? What do you need to measure, and how will you
measure it?

4| Page
2. Collect the raw data sets you’ll need to help you answer the identified question.
Data collection might come from internal sources, like a company’s client
relationship management (CRM) software, or from secondary sources, like
government records or social media application programming interfaces (APIs).
3. Clean the data to prepare it for analysis. This often involves purging duplicate
and anomalous data, reconciling inconsistencies, standardizing data structure
and format, and dealing with white spaces and other syntax errors.
4. Analyze the data. By manipulating the data using various data analysis
techniques and tools, you can begin to find trends, correlations, outliers, and
variations that tell a story. During this stage, you might use data mining to
discover patterns within 4 databases or data visualization software to help
transform data into an easy-to-understand graphical format.
5. Interpret the results of your analysis to see how well the data answered your
original question. What recommendations can you make based on the data?
What are the limitations to your conclusions?

5| Page

Common questions

Powered by AI

Regression analysis in data science is crucial for exploring the relationships between variables, especially when multiple variables are involved. It helps in understanding how a dependent variable changes in response to changes in independent variables. This statistical method is used to predict outcomes and assess the strength of predictors within a dataset. In data science, regression analysis facilitates model building and validation, allowing for the evaluation of hypotheses and informing data-driven decisions .

Machine learning algorithms contribute to predictive analytics by enabling the construction of models that predict future outcomes based on historical data. Supervised learning trains models using labeled examples for prediction tasks. Unsupervised learning algorithms help identify patterns without explicit outcomes, useful for clustering or segmenting data. Reinforcement learning iteratively improves model predictions based on feedback from actions. These algorithms reduce the margin of error in predictions and help businesses anticipate future trends, optimize operations, and make proactive strategic decisions .

Data science involves designing and constructing new processes for data modeling using algorithms, predictive analytics, and statistical analysis, with a focus on building models to gather and analyze large datasets. Data scientists typically possess advanced skills in statistical analysis, machine learning, and coding, and often have degrees in data science or computer science, potentially at an advanced level. In contrast, data analytics focuses on examining large datasets to identify trends, forecasts, and actionable insights, usually within a business context. Data analysts require technical skills such as proficiency in programming languages like SQL, R, Python, as well as expertise in tools like Microsoft Excel, Tableau, and PowerBi, and often have degrees in data analytics, data science, or applied mathematics .

Business understanding is crucial in data science as it defines the context and objectives that guide the entire analytics process. It influences the selection of data, the formulation of hypotheses, and the determination of which analyses will be meaningful and actionable. By establishing a clear understanding of the business problem and goals, data scientists can better align their analyses with business needs, ensuring that insights are relevant and actionable. This understanding also helps in communicating findings in a way that resonates with business stakeholders, ultimately driving strategic decisions and improvements .

Data visualization tools such as Tableau and PowerBi enhance data analysis by transforming complex data into graphical formats that are easier to understand and interpret. They help to highlight trends, correlations, and outliers within the data that might not be easily visible in raw or tabular forms. Visualizations facilitate effective communication of insights to stakeholders, allowing for quicker decision-making by presenting data in a manner that is accessible to both technical and non-technical audiences .

Descriptive analytics answers 'What has happened?' by providing a snapshot of past and current trends using historical data. Diagnostic analytics answers 'Why did it happen?' by analyzing trend data to discover the reasons behind past performance. Predictive analytics projects 'What might happen in the future?' through predictive models and statistical methods using machine learning and artificial intelligence. Lastly, prescriptive analytics answers 'What should be done?' by recommending specific actions based on testing and techniques to produce desired outcomes. Each type plays a critical role in progressively diving deeper into data to optimize business decision-making .

Processing unstructured data presents challenges due to its lack of predefined format, which can include text, images, audio, and video. Challenges include the need for advanced data processing techniques to extract useful information, increased computational resources, and more complex data preparation steps. Mitigation can include using natural language processing (NLP) for text data, employing neural networks for image or audio data classification, and leveraging tools designed for big data handling like Hadoop and Spark, which offer the scalability and processing power needed for large and complex datasets .

A typical data analytics process involves several iterative steps: (1) Identify the business question or problem the company wants to solve, focusing on what needs to be measured. (2) Collect raw data from both internal sources such as CRM software and external sources like government records or social media APIs. (3) Clean the data to ensure quality by purging duplicates, resolving inconsistencies, standardizing formats, and correcting syntax errors. (4) Analyze the data using various techniques to find patterns, trends, and correlations, often employing data mining and data visualization tools. (5) Interpret the results to evaluate how well the data answers the initial question and develop actionable recommendations while acknowledging any limitations .

Supervised machine learning requires a labeled dataset to train models that can predict output values based on input data (e.g., classification and regression tasks). It is used in scenarios where the outcome is known, allowing the algorithm to learn from historical data to make future predictions. Conversely, unsupervised learning deals with unlabeled data and is used to identify patterns or groupings within data, often applied in clustering or association tasks. In data science, supervised learning is typically used for tasks requiring prediction and outcome approximation, while unsupervised learning supports data exploration and structure discovery .

A data analyst examines large datasets in a business context to identify trends, make forecasts, and create data visualizations that offer actionable insights. Essential skills include proficiency with programming languages like SQL, R, and Python, as well as tools such as Microsoft Excel for data manipulation and Tableau or PowerBi for visualization. Soft skills like data storytelling, analytical and critical thinking, and interpersonal communication are equally important to convey findings effectively within the business environment .

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