E-Commerce Opportunities and Strategies
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ScribdTranslationsE-Commerce Opportunities and Strategies
Translated by
ScribdTranslationsJennifer Gomez B.
E-COMMERCE
DUTY
REVIEW QUESTIONS
1. What are the main opportunities related to the development of trade?
electronics?
The cost reduction opportunities: the opportunities lie in a
standardization of processes, which leads to the elimination or grouping of
tasks, but also a reduction in information processing costs, as well as
a reduction of errors
Growth opportunities
Recruiting new clients in the same territory: Online sales allow for
distributors to improve their geographical coverage on the already targeted audience.
Expand the customer base: Online sales allow reaching out to customers.
different, often younger, and sometimes more masculine.
Expand the target internationally: many are the e-commerce sites that offer the
international delivery or that more fundamentally adapt to local requirements
Enhancing a better understanding of customers: Monitoring online behavior
allows for a better understanding of the client, their profile, their areas of interest, etc.
Enhancing the shopping experience: the website offers a new and different approach that
allows to enrich the overall brand experience.
Strengthening relationships with value chain stakeholders: If the Internet allows
undoubtedly to strengthen relationships with clients, adopt an approach of
e-commerce
Generate in-store traffic: the site allows you to create in-store traffic, particularly for
pick up the products purchased online
Create a remote link with the store: Some sites offer the possibility to consult
the prices and availability in store
Other strategic opportunities
Change the rules of the market
Establishing oneself in a new market
Transform the business model
What resources and skills are necessary to gather for
to start with a good chance of success in online sales?
Abundant capital to hold on until reaching an area of
profitability
Jennifer Gomez B.
E-COMMERCE
Supplier database and electronic catalog
Powerful and legitimate brand in the field of e-commerce
Database of willing customersto buy online
Substantial means to create traffic
Critical size to have an influence on suppliers, especially for purchases.
commercial
Information system adapted for electronic commerce
Logistics capable of processing and delivering online orders
To succeed, the following skills must also be brought together:
Knowing how to identify good suppliers and negotiate to buy at the best prices
conditions
Knowing how to buy the right references
Knowing how to attract buyers to the site and give them confidence
Knowing how to expand the product/service offerings based on customer expectations
Knowing how to understand customer behaviors
[Link] cinq avantages comparatifs et cinq avantages compétitifs en matiére de
e-commerce
Comparative advantages and Competitive advantages
Allow a company to surpass its competitors through a step in the chain of
value, but without necessarily providing a direct and decisive argument in the eyes of the
consumers.
The company can have a strong and credible brand, but may not have the
necessary product portfolio
3. The company cannot be content just to rely on its brand; it will have to strengthen its...
product portfolio, alone or with a partner
The company determines for each FCS whether or not it should develop them.
advantages and if so, in what way
It is possible to acquire the necessary resources and skills by purchasing them in
developing them internally or obtaining them through partners and allies.
4. What are the main sources of revenue for an online store?
The commercial margin
The commissions
Advertising revenue
The affiliate revenue
The service provisions
What is a value proposition in e-commerce?
The value proposition is an essential concept in that it must be possible to
summarize in a few words the specific benefits provided by the company to its clients.
Jennifer Gomez B.
E-COMMERCE
6. What is the difference between a business model and a revenue model?
Business models are flexible and transform according to their performance.
allow for: outsourcing of certain activities, elimination of certain ones
product categories, withdrawal from certain countries, etc. while the revenue model characterizes
transactional business models, such as merchant sites, direct sales sites
and private sales sites like shopping malls, C2C sites, and marketplaces
market.
7. Identify at least four revenue models. Are they combinable on a site?
merchant? Justify your answer.
Subscription Revenue
The balance between income and expenses
The distinction between income and products
Diversity of revenue streams in e-commerce
Yes, all of this is combinable since everyone approaches to give a greater
convenience to the consumer with equality and variety of products.
SYNTHESIS EXERCISES
1. Identify and prioritize the key success factors in the field of commerce.
line (1) of wines (2) of cultural products
In the case of merchants and trade intermediaries
In the case of manufacturers, propose a product portfolio that is sufficiently broad.
to be attractive
Whatever the type of business, attracting the customer to the site and giving them confidence.
Knowing the customer in order to expand the range ofefficiently the
stocks, with a good product turnover and offering him cross-selling deals.
Deliver the customer on time and without jeopardizing the commercial balance.
company
Prevent or manage conflicts with their distributor network or with their network of
points of sale
2. Développez une liste d´avantages compétitifs pour deux categories de votre choix
Allow a company to surpass its competitors at one stage of the chain
value, but without necessarily providing a direct and decisive argument in the eyes of the
consumers.
The company can have a strong and credible brand, but may not have
necessary product portfolio
Jennifer Gomez B.
E-COMMERCE
The company cannot settle for relying on its brand; it will need to expand its...
product portfolio, alone or with a partner
The company determines for each FCS whether or not it should develop these.
advantages and if so how
It is possible to acquire the necessary resources and skills by purchasing them in
developing them internally or obtaining them through partners and allies.
Visit several merchant sites in your chosen field and identify them.
five main benefits highlighted to convince the customer to buy
Low prices
A wide and deep choice
3. Original products that are not necessarily found in stores
4. A simple user interface
5. A simple ordering process
4. Develop a complete value proposition for an e-commerce site
domain that interests you. How is this proposal different from those of
two main competitors
Successful merchants often offer original assortments as proof.
that the low price is far from being the only argument to attract customers. These sites
they market trampolines for example as well as innovation in the sector of
Commerce is a factor of performance.
QUESTIONS FOR DISCUSSION
1. Do distance selling companies have major advantages relative to
other types of distributors, to succeed in their e-commerce strategy?
Why?
With direct online sales, the company can establish direct and personal contact with a
a large number of contacts identified around the world and offer them a
customized business. Financial investments are minimal and it ends with
geographical barriers. However, psychological and cultural barriers
continue to be a hindrance to this mode of distribution;
To what extent is it relevant to outsource (1) logistics, (2) the relationship
client, (3) the advertising agency ???
Currently shows quite clearly that the sites use skills
external, in a logic of outsourcing
3. What are the main obstacles that an online store must overcome in order to
internationalize ??
Jennifer Gomez B.
E-COMMERCE
The legal and tax framework
The specifics regarding the use of the internet and e-commerce
in the targeted country
Political instability
The fragility of the banking system
Weaknesses of electronic payment methods are the main challenges.
4. In a materialIn the era of e-commerce, is it still preferable to be the
first?
Why?
I think that if e-commerce is to be the first since the
technology is advancing and companies must keep pace with it
it reduces errors, time and
overcosts in information processing. Suppliers reduce their
price after having accessed the databases in an interactive manner
opportunities for offers, when they have been sent through the same means