Effective Stock Management in Beverage Industry
Effective Stock Management in Beverage Industry
survival of organizations.
This continuous improvement process is not just another option that the
companies have to outline their management guidelines, but rather an issue of
survival in a highly competitive environment.
Hold stock at adequate levels, analyze, plan, and control the various
variables that stocks suffer from have become one of the survival issues,
primarily in the beverage factory sector, which will be the focus of the work.
Stocks represent idle capital, capital that could be used in
another investment, but without them companies cannot meet the uncertainties of
market. In this context, it is inevitable to have a stock management that ensures the
customer service and also that it does not impact the business, maintaining capital
employees in stocks at levels that do not compromise the final result of
organization.
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2- Importance
One of the challenges to remain competitive, profitable, and to adapt to uncertainties of
The market and seeking ways to minimize costs is to have an inventory management system.
suitable for the distribution needs of the products produced.
The stock policy has a very large influence on the profitability of companies. The
stocks absorb capital that could be invested in other ways, diverting
funds for other potential uses and have the same cost of capital as any other project
of the company's investment.
Stocks help to maximize customer service, protecting the company.
the uncertainties of the market" (ARNOLD, 1999, p.271).
Currently, the method used by the logistics department to schedule and control the
stocks have been finding great difficulty, as due to the large number of variables,
external and internal, there are significant changes throughout the month, changes that
directly interfere with stock levels, often resulting in unavailability of
finished product or surplus, consequently burdening the capital employed in the company.
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3 - Justification
A constant concern in any factory is the stock levels, therefore, it remains
an effective control in the management of finished product stocks is essential. In light of this,
an efficient and permanently controlled logistics chain becomes essential to achieve
a competitive advantage that will ensure power over competitors.
The beverage market suffers greatly from climate change due to periods of
cold, therefore, demand uncertainties are greater, and in order to minimize them
effects, a much more effective control of the stocks is necessary, and if it does not guarantee, to
reduces the costs generated by stock or the lack of product in the market.
This work provided a survey of information focused on the system of
Stock management in a particular way, so that you can identify how the factory can
manage and compose your stock levels.
4 - Problems
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5 - Objectives
General objective:
Analyze the existing finished goods stock management system.
Hello Catumbela.
Specific Objectives:
Identify the challenges faced in the logistics process;
Propose actions that may be suitable to improve management.
of stocks in Soba Catumbela.
6 - Theoretical Framework
In the face of a reality where demands in terms of productivity are increasing and
of the quality of service provided to customers, logistics plays a fundamental role among
the various activities of the company, to achieve its objectives and stay alive and
competitive.
The competitive environment, coupled with the increasingly widespread phenomenon of globalization
two markets, requires companies to be more agile, better performances and constant
"search for cost reduction" (CHING, 1999, P.16).
One of the points that could make a difference if well managed is stock management.
once the organization that has total control over management will have advantages over its
competitors, as it will be able to remain competitive by meeting market needs,
without overloading the company's capital.
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6.2 Logistics Management
In the beginning of the development of commodity trade, people needed
thinking about where and how they would produce the products for personal and social consumption, how they would
store and how they would distribute the produced goods, as the long distances between
the cities hindered trade. Due to seasonality, not all products were available.
available at any time, and consumption often should be immediate.
With the evolution of knowledge and the consequent technological development,
including means of production, the logistics process has also evolved, which made it possible for the
consumers had access to goods they previously did not have and also realized
that the distance between the distribution points could be increased. Organizations, for
their turn, they started to focus on the distribution of their goods to the end consumer and,
Gradually, competitive advantages involved in this process were recognized.
The skills required for modern business logistics management are not
but restricted to the understanding of how to operate a warehouse or how to reduce costs
operational. The new management must know how to adapt and enable the processes of the chain of
supply as a whole, with concern for waste and management
of returns inherent to the company's sales process.
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they place the products in motion, with the purpose of providing levels and services
suitable for clients at a reasonable cost.
Logistics is an area of utmost importance and essential in customer service.
and in the competitive strategy of organizations. Among the activities developed by logistics
inventory management, if well planned and controlled, is the key element for success of
any organization.
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According to Ching (1999), there are characteristics that are common to all problems.
of stock control, regardless of whether they are raw materials, work in progress, or
finished products.
Cost per item: it is the price paid for a purchased item, it consists of
the cost of this item and any other direct costs associated with it can be
includes transportation, insurance, and storage;
Cost of stock clearance: when the demand during the lead time
exceeds the forecast, one can expect a stock shortage, becoming expensive due to the
costs of unfulfilled orders;
According to Ballou (2001), the three important classes of costs to determine the
Stock policy involves: acquisition cost, maintenance cost, and costs due to shortages.
stock.
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6.5.2 Stock objectives
The main objective of inventory management is to ensure that the product is
available in time and in the desired quantities, according to Ballou (2001).
According to Arnold (1999), a company that wishes to maximize its profit must have
a minimum investment in stock.
Ballou describes:
Stocks serve a number of purposes. That is, they improve the level of
service, encourage economies in production, allow for economies of scale in purchases and in
transport, act as protection against price increases, protect the company from uncertainties
in demand and in the replenishment time and serve as security against contingencies.
(BALLOU, 1995, p.205).
Although keeping stock has a cost, inventory can indirectly reduce costs.
operational in other activities and can still offset the cost of its maintenance.
Maintaining stocks can be an incentive for production economies by allowing rounds of
broader, longer, and higher-level production, thereby increasing productivity
of equipment due to the reduction of set-ups (product change on the production line),
according to Ballou (2001).
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According to Bowersox (2001), there are four main functions performed by
stocks, which are represented in this way: geographical specialization, stocks
intermediaries, balance between supply and demand, and management of uncertainties.
3) Stock management.
The planning of production, the implementation, the control, and the management of stock
they are activities that should be developed together.
In the production planning system, the PCP is responsible for determining
some basic points in companies must be identified and managed in such a way that
through the control of them, it is possible to achieve standardization of the entire process. The
basic points are: the technical list of materials, the process specifications, the time
necessary to carry out the operations, the available equipment and the quantities
necessary.
In order to have a good production planning system, it must
answer four questions:
1. What is intended to be manufactured?
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3. What does the factory have?
4. What does the factory need?
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The reorder point must be considered under conditions of demand certainty
and activity cycle.
The stock activity cycle is defined as the combination of the time spent
in events related to communication, processing, and transportation. The integrated cycle of
activities are the basis for planning stock policies.
The determination of the purchase lot, (when to order), is the principle that governs the
determination of purchase lots aimed at balancing the cost of stock maintenance and
the cost of issuing and placing orders with suppliers.
[Link] Uncertainties
The formulation of stock policy must always take uncertainties into account. For this reason
the reason, it is important to understand that one of the main functions of inventory management is
avoid occurrences of product shortages.
There are two types of uncertainties that directly influence stock policies:
the demand uncertainties and the uncertainties related to the activity cycle. The uncertainties of
Demand is what gives rise to fluctuations in sales quantities during the cycle.
of activities. As for the uncertainties related to the duration of the activity cycle, they give
originates variations in the stock replenishment cycle.
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Planning methods: use common databases to
coordinate stock needs in various locations;
Principle of adaptation: combined management system of
stocks that can be used to circumvent some inherent problems to any
planning method.
The central administration of companies is the one that must determine the control sector.
stock the program of objectives to be achieved, that is, to establish the standards that
I serve as a guide for programmers and also as criteria to measure the performance of the policy.
in stock.
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The minimum stock or safety stock is the minimum quantity that must exist in
stock, which is intended to cover any delays in supply, with the guarantee of
constant and efficient operation of the production process, without the risks of shortage
stock.
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6.9.1 Functions of a deposit or Warehouse
The deposits or warehouse may have two specific characteristics:
1- Consider the effect of market price variation, which leads certain
types of companies to stock up, waiting for better price levels, only then
market their product.
2- It is considered only from a logistical standpoint, that is, storage.
of products waiting for sale or keeping their stock levels adequate due to
demand fluctuations in the market.
A company must maintain a suitable location to reduce transportation costs, to
coordinate the supply and demand, to assist the production process and to help with
marketing process.
All storage must have strategic importance; they should not be designed
with a view to maintaining excessive periods, only on occasions when such periods are
justify.
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loads. By storing stocks, a company can often reduce costs.
production through the production of economical batches in size and sequence. The storage
it becomes an economic convenience more than a necessity.
The main objective of storage is to use space in the most efficient way.
possible. Any installation that includes storage must provide
fast and efficient movement of supplies from receipt to shipping.
There are some basic precautions to choose the appropriate storage location for
each type of product:
Determination of the location, indoors or outdoors;
Definition of a preservation policy, with packaging
fully suitable for the materials;
Order, organization, and cleanliness;
special, as it is through location that the entire handling process can be optimized
of materials, which includes everything from the movement of production to the warehouse, shipping
and loading of the finished product.
In the deposits, there are more accessible points, and others that are not so much, which characterize
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precisely, the positioning of each material, facilitating the movement operations and
inventory.
There are two usual methods for storage, the variable method and the fixed method. Method
Variable, also known as dynamic method, is one that allows the change of location.
of a certain product with each arrival of a new shipment or production, aiming for use
more efficient use of warehouse space. On the other hand, the fixed storage method is determined by a
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6.10 Stock Movements
A stock movement system in a company must meet some requirements.
basic purposes: cost reduction, increased production capacity, better conditions
of work and better distribution.
Stock handling is the key to warehouse productivity for some
important reasons:
Relatively large amount of labor needed
to the handling of materials;
The nature of material handling activities
presents limitations on the use of information technologies;
Material handling is not managed in an integrated manner.
with other logistical activities.
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Investments should be made in handling equipment,
preferably static equipment (such as shelves and racks);
a) Advantages
Better use of the available space
for storage, making full use of the space
vertical, through double or triple stacking;
Economics in material handling costs;
Possibility of using plastic packaging
or the binding by means of steel straps on unit loads;
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Facilitates loading, unloading, and distribution at accessible locations
b) Disadvantages
Use of non-standard pallets;
in wood;
Replacement cost.
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The mechanized handling equipment complements the automated ones, being
thus a semi-automated deposit has part of the handling mechanized and part
automated. The most common equipment in semi-automated warehouses are the
automated guided vehicles, computerized order sorting, robotics, and various
types of inclined shelves.
Automated systems aim to reduce labor through investments.
in cutting-edge equipment and technology. This system, even when presenting a large
possibilities of application, it is not very used, as it depends on a large investment and
total control over stock handling.
A system based on information uses mechanized handling equipment,
mainly the forklift, as all operations are monitored by a computer,
who commands the operation of the forklift through onboard terminals that are transmitted
by radio frequency. One of the great advantages of this system is the possibility of
tracking and individual performance of operators.
6.11 Inventory
Periodically, the company must physically count the stocks in order to verify the
value discrepancies of variations and quantities between physical and accounting, in order to prove
its existence and accuracy. It is not enough just to carry out the inventory; it must be done properly.
necessary reconciliations and identify possible failures in the routine or system, correcting them
as.
There are two types of physical inventory: periodic and perpetual.
Newspaper: when from period to period the general stock count occurs, the date
varies according to each company, many people get involved in the inventory to carry out the
counting;
Rotating: this inventory method permanently maintains a group of people
dedicated to this counting task, full-time, throughout the year. A
schedule that includes each item at least once a year, more can be counted,
it will depend on the company's policy.
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The frequency of inventories can be divided into annual and cyclical. The annual requires the
stopping all activities related to stock. The rotating one is divided into three types:
automatic inventory, scheduled and the order.
Automatic inventory: occurs upon the occurrence of any one
two events to follow, aims to ensure the reliability of vital materials in management
stock. Such as: zero balance in the system; partial material request fulfilled;
unmet material request; requested critical material; transfer of
location.
a) Processing failures;
b) Request from the stock analyst or company manager;
c) Audit requests.
Recounting of discrepancies;
New reconciliation of recounting;
Reduction of the system of stock differences found.
The results of the inventory reflect the reliability and quality of the information of
stocks, therefore, whatever type of inventory is used, the important thing is that there is this
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practice, as through the inventory companies can check the existing controls
they are meeting its needs.
7- Methodology
This chapter will describe the method used to achieve the proposed objectives.
Nele describes the type of research, definition of the target area of the study, collection of
data, data analysis and limitations.
Descriptive is indicated when the study objectives are clear to the researcher.
The procedures for collection and analysis of a case study are quite simple,
compared to those required by other design methods. Another positive point of
case study is one that allows an investigation to preserve characteristics like a
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all are significant events of real life, such as individual life cycles,
organizational and administrative processes.
The object of study was the Soba Catumbela factory, logistics sector, focusing on
finished product stock planning and control process. Company in the field of
drinks, focused on the production, sale, and distribution of beers, wines, and soft drinks.
The company was chosen because the researcher is an employee of the same.
facilitated access to the information needed for research.
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Another source of data collection that was used is participant observation, since
that, the researcher for professional reasons has access and directly participates in the management
of the stocks from Soba Catumbela.
Participant observation is a special mode of observation in which the
the researcher is not just a passive observer. Instead, one can take on a
variety of functions within a case study and can, in fact, participate in the events that
are being studied.
Other internal data that were used include: updated stock files
daily, sales reports and inventories.
process, for being directly involved in the environment where the research takes place. To minimize
this effect, through the interviews, verified the perception and convictions of other people,
which are also part of the process.
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To characterize Soba Catumbela, it is necessary to recall some events that
occurred in the past and in the history of beer.
Pierre Castel, founder of the Castel group, is one of the people who has contributed the most to
1992, Cuca went through periods of great productive difficulties, where it was urgent
take measures to recover the company. At the same time, imported products
they were conquering an increasingly larger position in the market, with quite effective occupation strategies
aggressive. At a time when the need for investment in Cuca was imperative
for its survival.
Pierre Castel, French entrepreneur and founder of the Castel group, decided in 1992,
invest in this brewery and start becoming part of its management processes. Defender
Angola must protect the national industry and invest in the export of its products.
instead of betting on the import of foreign products. Pierre Castel by capitalizing on the
Investment in Cuca greatly contributes to the increase in its production volume.
From this point onward, signs of innovation and growth became visible.
company, with the introduction of new brands and product formats. In addition to Cuca 31cl and 50cl,
the 75cl bottle of Castel beer has also arrived, the soft drink brand Youki in a bottle of
33cl and Fino in 30 and 50-liter barrels.
This is how Pierre Castel, owner of an empire built in France in 1949 and with
branches in various parts of the world chose Angola to invest and contributed to the
development and consolidation of Cuca's business.
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Today, this is a reference beer brand in Angola and has technologies
of advanced production and qualified Angolan labor, always with the aim of
offer the consumer a product of the highest quality.
Currently, Soba Catumbela offers a variety of products:
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Logistics is the area responsible for all production planning, storage and
distribution is also responsible for determining the volumes that will be practiced,
following the unit's capacity parameters.
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access to them. Having a random stock location system, and through the markings
In manuals, the possibility of error is quite pronounced, highlighting the importance of notes.
correct two speakers at the time of launching the product in the Boxes, and later in
spring system.
Another point that caught attention in the interviews was the lack of knowledge about management.
stock of the unit by the auditors, once asking what they knew about
the subject, they were unable to answer, it shows a total lack of
information about how they could collaborate in management. The auditors have tasks.
criticisms that directly affect stock management in the unit. Among them, we can mention:
a) Conference of loads, quantities and correct products in loading;
d) They determine, register, and identify the batches of the products in their
respective Box;
e) They guarantee the daily count of containers that will be available for
the production lines.
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exactly in this internal management researched, which focuses on the suggestions of
improvements for the factory unit.
management has.
For the analyst, the training should cover, from the analysis of the mesh,
production scheduling and sales analysis, enables them to
to assist and even replace the PCP analyst during vacation periods or
removal from the unit.
The training of the inspectors should cover a complete summary of
stock system adopted by Soba Catumbela, explaining in detail the
items that are their responsibility, and the result that is expected to be obtained in the various
responsibilities that the role has.
daily. The checker, upon finding the stock discrepancy, should trace the reason.
of this difference and inform the control analyst that he has the responsibility to
ensure the accuracy of stock operations.
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8.3.4 Use of Stock Policy Charts
The use of stock policy graphs would be a differentiator in
production scheduling, as they are easy to interpret and could be
generated daily, as they do not require any additional procedures in
routine of the PCP analyst (planning and production control).
Through them, it is possible to clearly verify if the unit is
comply with the stock policy, if its production and sales trends are consistent
with reality, programming errors, sales overflow, and stock levels.
December.
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Problem Improvement Suggestion Proposal
Only one person knows well the Train the other analysts in management of
unit stock management stocks
Daily stock count not Create a system for the verifiers
reconciled Physical x accounting reconcile the stocks daily
In the months of high demand (November Advance production of beer in
until December), the line of cans does not accommodate the months of September and October, to take advantage of the
stock policy suggested by the network idleness of the line. This must be aligned beforehand.
procedure with corporate logistics.
Lot recording notes sheets Use coding system and
production is done manually. They occur identification through the barcode.
razor cuts that are liable to error at the time of
launch for the Primavera system
Non-use of the policy graphs Start using the chart, to
stocks as a tool for analysis and assistance in visualization of stock projections
production scheduling
Total ignorance of the auditors Training for the inspectors on
about the unit's stock policy, no stock management.
Can you identify in your work the posts that
can assist in management.
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9- Conclusion
The determination of stock levels of a product is a process that requires
constant involvement of professionals, requiring detailed analysis of the variables involved,
mainly in the studied case that involved several products that had characteristics
very different.
It is essential that the company, through its professionals, has full knowledge
two factors that influence the determination of stock levels.
There are internal and external factors that act and interact, directly influencing
in this sense.
The purpose of this work was to verify and analyze stock management.
of finished product, checking the influence of internal factors, which in this case are the
production scheduling, storage and control, external, which are the forecasts of
packaging and sales in the management of Soba Catumbela. For this purpose, a was developed
theoretical reference and a later case study, where secondary data were used,
interviews and observations.
Through the data collected during the work, it is possible to outline the
current situation of the unit, conduct an analysis and suggest improvement proposals.
An analysis of the current process found that the unit has no direct action.
about the sales forecasts, nor about the stock policy that should be adopted, once
that they come ready monthly from corporate logistics, and often with forecasts
that do not match reality. It is up to the unit to manage its stock levels through
from the production and sales programming carried out, organize in such a way that reconciles the
forecasts received with the schedules throughout the month. Therefore, today the management of
Stock taking in the factory is done by one person, the PCP analyst, a fact that should be
revised, since the importance that stocks represent for the company, there should be more
people involved in this process.
The greatest suggestions for improvements are feasible for implementation, without there being
high costs that may assist in the inventory management of the unit, thus providing
greater efficiency and consequently better results.
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Among the suggestions for improvement, two require special attention, a further study.
deepened to verify financial and operational feasibility. They are: installation
of a digital finished product identification system with barcode and anticipation
the production of canned beer in low demand months. These two projects require
a financial contribution and also corporate authorization for its implementation.
At the end of this study, it was possible to ascertain that the main objective and the specific ones
proposed at the beginning of this work have been achieved, the problems have already been identified and in the end
From the research, improvements and suggestions were proposed with the intention of minimizing the problems.
evidenced.
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Bibliography
CHING, Hong Ching. Inventory Management in the Integrated Logistics Chain. Supply
chain. São Paulo: Atlas, 1999.
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ROESCH, Sylvia Maria Azevedo. Internship and Research Projects in
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Paulo: Atlas.1999.
ZACCARELLI, Sério Baptista, Programming and Production Control; 8th ed. São
Pioneering, 19987.
[Link]
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