STATEMENT OF THE PROBLEM

Today, companies operate in an environment of constant changes, which is why the

importance of analyzing the different factors that are present around them. When making the
direct observation in the locality of Fontibón; it was found that there are no companies dedicated to
maintenance and repair of computers in this sector, as the different organizations
they must travel considerable distances to obtain maintenance services and
repair of your computer equipment. Hence, the need to offer services is raised.
high-quality repair and maintenance, meeting the customer's requirements and
ensure that the services help meet their needs in this sector.
FORMULATION OF THE PROBLEM
Is it feasible to create a company in the locality of Fontibón that provides technical support and
comprehensive and timely computer maintenance?

JUSTIFICATION The following project will be carried out with the purpose of providing support service.
specialized technician in computer equipment, providing services for: Repair and
maintenance Software configuration of free distribution Network setup Design of
web pages, through excellent service, with responsibility and specialized professionals.
Our company (SECOM) will be located in the Fontibón area of the city of Santafé.
Bogotá, providing our services to schools, companies, and individuals.

GENERAL OBJECTIVE Create a specialized technical support company for computer equipment
recognized for having efficient and professional service, using quality tools with a
adequate cost to achieve profits in the short, medium, and long term.

4. OBJETIVOS ESPECÍFICOS Aumentar las ventas mensuales en un 20% Lograr una participación
25% market share for the second year. Increase production efficiency each month.
Permanently improve the quality of life of employees by providing them with conditions of
appropriate work. Invest permanently in the best and most recent computer technology
available in the market, to ensure the best quality and continuity of our services.
Considering our people one of our most valued assets by training them and
permanently perfecting it.

MARCO DE REFERENCIA MARCO CONTEXTUAL SECOM is a 100% Colombian company

technological solutions, dedicated to technical service and repair of computers that offers
reliable, economical, and efficient solutions. It will be located to the west of the city of Bogotá
in the town of Fontibón; which is an important industrial and commercial center. Nowadays
All companies require computer equipment services, as they are very useful and
important to streamline and facilitate your work, so that it is efficient and productive, for this
the reason is essential that you request technical support service for your computers with the
in order to avoid problems, failures or damage to the physical and logical components of the equipment, all this
in order to protect the information and ensure the proper functioning of your tool
work.
6. REFERENCE FRAME CONCEPTUAL REFERENCES Computer Science: It is the set of
scientific and technical knowledge that deals with the processing of information through
electronic computers. The computer: It is an electronic and automatic machine capable of
receive, process, store and output data. The computer consists of: Hardware: It is the part
physical or tangible part of the computer, those that can be seen and touched. Software: It is the logical part,
intangible, that which we cannot easily touch, is responsible for manipulating the physical part or
hardware. Maintenance: actions aimed at keeping an item or restoring it.
to a state in which it can carry out any required function.

7. IDENTIFICATION OF THE PRODUCT OR SERVICE (CHARACTERISTICS OR ATTRIBUTES) We seek

Always the satisfaction of the customer. We have suitable, qualified, and trained personnel.
ensures the quality of the service. Preventive and corrective maintenance service is offered.
offers reconfiguration service for computer programs. The review of the
system resources, memory, processor, and hard drive. The optimization of the
computer performance speed. User information is prioritized,
implementing security solutions for data.

8. DESCRIPTION OF THE CONSUMERS OR BENEFICIARIES OF THE PRODUCT The analysis of our

The service to be offered is aimed at the entire population and the companies and schools in the locality of
Fontibón in the city of Santafé de Bogotá is willing to acquire our services. According to ...
the database of the Mercantile Registry of the Chamber of Commerce of Bogotá, in the Locality of
In Fontibón, there are 6305 legally established companies. Of the total number of companies,
54% (3402) correspond to the commercial sector, 26% (1651) to the services sector, and 19% (1171)
The industrial sector accounts for 99% and 1% is unclassifiable due to the lack of economic activity.

9. RESULTS OF THE MARKET STUDY (DEMAND ANALYSIS) The demand for services
Maintenance in the locality of Fontibón is extensive, but our main goal is to provide
our product to the general population, what is important for us is to make ourselves known
so that they generate trust with us and we can explain the benefits and the importance that
it involves requesting computer maintenance service for our future life, it is not
just to ensure that the consumer buys not just to buy but that they are fully satisfied with
the benefits that we can offer them. Therefore, it could be said that the framework where we are going to
developing our activity is very conducive, as our offer is aimed at a wide
potential clientele.

10. MARKET STUDY RESULTS (SUPPLY ANALYSIS) The service company of

technical support for computing equipment is included in its project to inform both its
services as benefits to the community in general in order to motivate them to be
project to be effective. To meet the demand estimate, different types of will be carried out.
promotional campaigns: a. An intensive campaign will be carried out in the sector through berries,
banners and hand flyers. b. A campaign will be carried out through radio stations. c. We
There will be a launch with different promotions to encourage the customer to ask and then to
buy. A visit will be made to the different schools and companies in order to inform
our project with our products and services.

11. MARKET STUDY RESULTS (PRICE ANALYSIS) The establishment of the price
it is of utmost importance, as it has a greater influence on the perception that the end consumer has
about the product or service. One should never forget what type of market the product is aimed at.
service. It should be known whether what the consumer is looking for is quality, regardless of the price.
or if the price is one of the main decision variables. Incorrect in many cases
price fixing is responsible for the minimum demand of a product or service. The policies
The prices of a company determine how demand will behave. It is important
consider the introduction price in the market, volume purchase discounts or
prompt payment, promotions, commissions, adjustments according to demand, among others.

12. RESULTS OF THE TECHNICAL STUDY (HOW THE PRODUCTION WILL BE CARRIED OUT)
TECHNICAL SUPPORT SERVICE) The technical support service will be carried out through maintenance
corrective and preventive that will be carried out through the following process: Maintenance
Quote: The hardware will undergo cleaning activities of parts, connection of peripherals.
An inventory of the computer equipment will be carried out periodically. Actions will be taken in the software.
periodic reports on user accounts, storage disks, the operating system,
antivirus, performing backups, and reviewing some tools. Corrective Maintenance: In
the hardware addresses the interpretation of the beeps generated by the computer when there is
physical problems that prevent its start, as well as a compendium of the main solutions for
the most common physical problems that hinder the functioning of the computer. In the
software will verify which software programs are failing and will develop a compendium of
the main solutions to the most common software problems that hinder the
operation of the computer.

13. RESULTS OF THE TECHNICAL STUDY (PROJECT LOCATION) The company will be
located in the township of Fontibón at the address Calle 15 N. 119 A–37 Barrio el Recodo. Bogotá
–Colombia. This sector has been chosen for being an important industrial and commercial center, thus
as an important transportation hub. The El Dorado International Airport is located there and
the transport terminal. Important schools, factories, and warehouses are also found there,
including the free zone of Bogotá. On El Dorado Avenue there are offices of
important service companies. The area is predominantly commercial, known for clients
potential and has all basic services.

14. RESULTS OF THE TECHNICAL STUDY (HUMAN RESOURCE NEEDS) The organization
the human resources of the technology consulting company will be focused according to the
structure proposed in the optimal size of the company.

15. RESULTS OF THE TECHNICAL STUDY (MACHINERY AND EQUIPMENT NEEDS) The investment
initial includes the acquisition of all fixed and deferred assets necessary to start the
company operations. Among the fixed assets, we have the equipment to be used: Computers
personal, fax, photocopier, and general furniture: chairs, computer tables, table
conference, library, desks and filing cabinets. And among the deferred assets, it includes the
commercial name of the company duly registered.

16. RESULTS OF THE TECHNICAL STUDY (NEEDS FOR ADJUSTMENTS AND PHYSICAL WORKS)
Physical plant Management office Management cubicles Reception area Meeting room
Technical Library Area
17. CONCLUSIONS A large part of the problems that arise in computer systems are
They can avoid or prevent if periodic maintenance is carried out on each of their
components. The method for carrying out preventive maintenance service is not the same for
all teams and models, although with the same purpose of keeping them running.
properly equip, with the aim of increasing their useful life and supporting productivity
companies or household users with low costs and always trying to obtain the maximum
possible resources taking into account utility time and type of use. Carry out a service of
quality technical support towards the client is important; and to improve all those aspects that
are failing to provide excellent treatment to those who need it. It is important to provide a good
service to each and every one of our clients. We must treat all our clients with
likewise, without having prejudices against any of them, and keeping in mind that there are no clients
small. It is important to train and motivate the staff. All our staff must be
trained to provide good customer service, from the general secretary to the manager
general of the company. After having conducted the market analysis (supply and demand), one
it was determined that the project of a maintenance services company in services of
computing is feasible, since small and medium-sized enterprises do not have a service
adjusted to their needs and possibilities, which ensures a great demand from now on
service, reducing the risks to the normal ones present in the incorporation of a new
company to the market.