Feasibility Study: Establishing a Puto de Leche Production in Ipil, Zamboanga Sibugay
Dear Respondent,
We are conducting a survey to determine the feasibility of establishing a small business focused
on producing and selling Puto de Leche in Ipil, Zamboanga Sibugay. Your honest answers will
greatly help us assess the demand, preferences, and market potential of this product. All
responses will be kept confidential and used only for academic purposes.
Thank you for your participation!
Name:
Address:
Part I: Demographic Profile
(Please check ✓ the option that applies to you.)
1. Age:
15–25 years old
26–35 years old
36–45 years old
46–55 years old
56–60 years old
2. Gender:
Male
Female
3. Occupation/Status:
Student
Employee/Professional
Business Owner
Homemaker
Others: ___________
4. Monthly Household Income:
Below ₱10,000
₱10,001 – ₱20,000
₱20,001 – ₱30,000
Above ₱30,000
Part II: Snack Consumption Habits
5. How often do you usually buy snacks (kakanin, bread, or pastries)?
Daily
3–4 times a week
Once a week
Occasionally
6. Where do you usually buy your snacks?
Carinderia / Street Vendor
Bakery
Supermarket
Specialty Stores (e.g., pasalubong centers)
Others: ___________
7. What influences your choice of snacks the most? (Choose at least two)
Price
Taste/Flavor
Nutritional Value
Availability/Accessibility
Packaging/Presentation
Part III: Interest in Puto de Leche
8. Have you tried eating Puto de Leche before?
Yes
No
9. If Puto de Leche becomes available in Ipil, would you consider buying it?
Yes
No
Maybe
10. In what form would you prefer to buy Puto de Leche?
Single serving (piece)
Small pack (3–5 pcs)
Large pack (10 pcs or more)
Bulk order (events, occasions)
11. How much are you willing to pay for Puto de Leche per piece?
₱5 – ₱7
₱8 – ₱10
₱11 – ₱15
More than ₱15
12. How much are you willing to pay for a pack of Puto de Leche (5 pieces)?
₱30 – ₱35
₱36 – ₱40
₱41 – ₱50
More than ₱50
13. For what occasions would you likely buy Puto de Leche? (You may choose more than
one)
Daily snack / baon
School or office gatherings
Family celebrations / birthdays
Pasalubong / gift
Special holidays and fiestas
Part IV: Product Expectations
14. What qualities are most important to you in buying Puto de Leche?
Soft and fluffy texture
Sweet and creamy taste
Affordable price
Attractive packaging
Easy availability
15. Would you recommend Puto de Leche to your friends or family if it meets your
expectations?
Yes
No
Maybe