Evaluating EFIP 2 Public Relations Plans
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ScribdTranslationsEvaluating EFIP 2 Public Relations Plans
Translated by
ScribdTranslationsEFIP 2 Questions
Thursday, October 14, 2021 2:05 PM
Explain the importance of conducting an evaluation of an RPI plan.
What is assessed during an RPI plan?
The achievement or not of the proposed objectives.
Through the evaluation process in Public Relations (PR), the public relations specialist or public relations professional
will measure the results obtained from the activities in the application of PR with the purpose of verifying
the results concerning the objectives defined during the planning.
What importance does scheduling (timetable) activities have during the development of a plan?
The Activity Schedule determines the execution time of each of the tasks to be carried out.
assigning start and end dates (duration), resources (materials, people, services, products) and the
sequence in which these tasks will be carried out (order). It will also allow you to detect external factors or
internal factors that impact the development of your business project, adjusting the necessary variables to be able to
complete the work within the established time.
What indicators would you consider when doing media clipping?
Measure quantitatively and qualitatively the valuations, mentions, types of media, and schedules.
Dedicate time to get to know well those who demand the service, find common points with others.
projects, while knowing that each one is unique and particular, in order to provide good feedback and justify
all the communication work that is invested.
Highlight the importance of carrying out an activity that links the organization with the community.
What do you understand by integrated communications?
Comprehensive communication is considered an effective, holistic, and integrative management discipline, as it composes
all communication aspects in its two dimensions: external and internal communication,
shaping it into unity and providing them with the foundations as discipline.
Communication is a primary factor in the organization, as it is a manifestation
emerging that is presented as a requirement for the competitiveness of the company, as well as a mechanism
primordial to better face challenges. To this end, comprehensive communication management handles
essential components for the development of plans and their execution. At the same time, the
integral communication defines situations among a heterogeneous group of individuals where they exchange
ideas share principles of the organization with a global vision, which convey information of
formal and informal, voluntary or involuntary, adding value to the company.
Point out common and differentiating aspects between internal RPI and HR.
Human Resources focus on the organization and management of teams, from a vision
strategic and business. Specializing in human capital management, its goal is to attract and
retain talent through the selection processes and the strategic initiatives designed for each
company.
Public Relations, for their part, seek to integrate the organization into the community, becoming
understand, both by its internal and external audiences, its objectives and procedures in order to create
beneficial links for both parties through the alignment of their respective interests.
What is the relationship between a corporate crisis and the phenomenon of public opinion?
What activities would you carry out to detect an issue?
In order to implement a program for managing potential conflicts, it is necessary to have a system.
environmental surveillance appropriated. In some organizations, this is done using inadequate methods.
complex, conducting, for example, an Issues management: the management of potentially conflicting issues
systematic analysis of professional and general publications, of congress conclusions,
conferences, as well as the newsletters and publications that various groups typically produce
social organizations organized in defense of consumer rights, the environment, etc. The experience
demonstrates that it is in these discussion and analysis forums, as well as in specialized written media and
restricted circulation where the emergence of a certain issue is first manifested
what happens after it has begun its evolution, when it usually moves to audiovisual media and
to written media with greater dissemination.
In other organizations, more sophisticated auditing and investigation techniques are also used.
how group meetings or focus groups, personal interviews, or research techniques can be
attitudinal, in order to identify what issues concern the different audiences of the organization. Among
These methods of information gathering are also commonly found in other techniques of
research and analysis such as the periodic evaluation of consumer comments or complaints and
the employees of the organization themselves, and even, the review of the strategic plans of each one of the
business units, in which the competitive environment in which the company operates is usually analyzed. The
The sophistication of the research and monitoring tasks depends.
More info atIssues Management: How to be the coyote that catches the roadrunner
What is the role of the media in a situation like the one presented? (Lobby)
Without media, there is no lobbying. The media are key for companies to influence decision-making.
government policy, legislators, and judges. In this context, the media invokes freedom of expression to
defend the freedom of enterprise; more than freely informing, they are "used" tactically by the
national and transnational economic conglomerates to influence power decisions.
What are the challenges that organizations face today?
The uncertainty about the future. Being able to predict customer trends and trends of the
market.
→Financial management. Properly managing cash flow, profit margins, the reduction of
costs, financing, etc.
→Supervise performance. This is done through a smart set of performance indicators.
that allow us to objectively see the performance and results of the company in general and of the areas in
particular.
Regulations and compliance with standards. Just as markets and technologies change,
The rules and regulations also do so.
Attract and recruit the right talent.
The rapidly advancing technology.
Customer service.
→Maintain the reputation. A complicated challenge in the internet era, as customers can express
any public displeasure and in a much stronger way than ever, companies have to
supervise and maintain your online reputation.
How should proper press management be?
The responsibility of the press officer is to create the conditions for the media to reflect on the
more transparent and positive way the reported facts. One cannot report what does not exist, the press
it is another channel through which people are aware of what happens. To maintain a professional contact the
communication must be frank, direct, and responsible. It must build a long-term bond.
Be frank and honest:
Do not be evasive:
Do not exaggerate facts or qualities of the organization:
Avoid off-the-record comments:
No discrimination:
Collaborate with the good and bad news:
Explain when we decide not to speak:
Do not blame the media if a news story is not published.
Collaborate with the journalist.
What is the objective of PR with regard to the media?
The media are the link between the organization and its audiences.
The strategy with the media should aim to transform what the company wants to communicate into
news, and in this way, increase the credibility of the message to be disseminated achieving better acceptance
in public opinion. The objective of PR is to use the media for the development of
elaborated plan, with the purpose of spreading a positive image of the organization.
Highlight the importance of carrying out an activity that connects the organization with the community.
Every corporate social responsibility (CSR) strategy aims for organizations to be
recognized for their practices in sustainable development, for the benefit of both society and the
environment, which has a positive impact both inside and outside the company. Its importance lies in
what is a way to generate sustainable businesses, with measures, culture, and values that allow them to endure
long term, since CSR helps to improve labor market conditions, and in the case of the
production of goods, care for and improve the environment.
Explain the importance of conducting an integrated public relations plan evaluation.
The reasons for evaluation should be governed by both a desire for improvement and the need to measure whether the
the objectives and goals set by the organizations have contributed or not to the stated purposes,
and to know if the budget has been well used.
Explain the reasons why a Public Relations professional should intervene in this situation.
(Lobby)
Despite the lobby having a bad image, it is a valid tool of public relations that
advocate for the interests of an organization in the realm of public decision-making.
Public relations must intervene to defend the interests of organizations in the powers.
public.
Success or failure