CERTIFICATE PROGRAM IN
ENTREPRENEURSHIP
AND START UP MASTERY
FROM IIM MUMBAI
PROGRAM
OVERVIEW
Indian Institute of Management Mumbai (IIM Mumbai) stands among India's
premier institutions for excellence in management education, leadership
development, and impactful research. Ranked 6th in the National Institutional
Ranking Framework (NIRF) 2024 for Management Institutes, IIM Mumbai
is committed to nurturing future-ready leaders equipped to navigate an
ever-evolving global business landscape. The institute offers world-class
programs centered on entrepreneurship, innovation, and strategic leadership.
With a strong focus on experiential learning, industry collaboration, and tailored
educational experiences, IIM Mumbai fosters a transformative environment
that empowers professionals to lead meaningful change in their organizations
and society at large.
In alignment with the National Education Policy (NEP) 2020, which promotes a
multidisciplinary and experiential learning approach, and in keeping with IIM
Mumbai's commitment to expanding the frontiers of management education,
this Certificate Program in Entrepreneurship and Start Up Mastery emerges as
a timely initiative. As the entrepreneurial ecosystem in India gains momentum,
this program aims to develop visionary leaders equipped with foundational and
advanced business acumen, agility, and strategic foresight, essential to thrive in
today's dynamic and innovation-driven market landscape.
This program, in collaboration with NSDC and Masai, is designed to equip
participants with the critical skills needed to excel in entrepreneurship and startup
management. It focuses on the emerging startup ecosystem in India, providing
essential knowledge on idea generation, innovation, funding mechanisms, startup
operations, marketing, and leadership skills through expert-led sessions, case
studies, and hands-on experience.
WHY CHOOSE
THIS COURSE?
▪ Earn a prestigious certificate from IIM Mumbai, one of India’s foremost
institutions in management education
▪ Learn from distinguished educators—renowned faculty shaping India’s
entrepreneurial and leadership landscape
▪ Immerse in real-world learning through case studies, expert-led sessions, and
immersive entrepreneurial experiences
▪ Gain deep insight into India’s start-up ecosystem, covering innovation,
scalability, and funding frameworks
▪ Develop practical expertise and build strategic networks through collaborative
learning and industry interaction
▪ Unlock an opportunity to present your ideas at the exclusive Ideathon event
hosted at IIM Mumbai
*Eligibility for the Ideathon will be determined based on predefined academic and program-related criteria.
COURSE
DETAILS
Course Duration Weekly Commitment
4 Months, 12 modules 8 Hours, 4 Hours Live Classes
Module 1:
Introduction to Entrepreneurship
This module introduces the fundamentals of entrepreneurship, covering the mindset
required to become a successful entrepreneur. You will learn how to create a business
model, identify opportunities, and test your ideas to validate your business concepts.
Module 2:
How to Innovate and Grasp Customer Needs
In this module, you will explore how to deeply understand customer needs and how
innovation can solve their problems. You will learn how to conduct effective market
research and design solutions based on customer insights.
Module 3:
Project Management for Startups
This module covers the essential skills of project management in a startup environment.
You’ll learn how to manage resources, time, and risks, ensuring your startup projects stay on
track and meet their goals.
Module 4:
Product Development
Focus on the product development lifecycle, from ideation to market-ready products. This
module will help you understand how to create prototypes, gather user feedback, and
iterate on your product to meet customer demands.
Module 5:
Technology Decision Making for Startups
Learn to make strategic decisions about the technology selection. This module will teach
you how to choose scalable and cost-effective technology solutions that align with your
startup’s goals.
Module 6:
Digital Marketing
Explore the world of digital marketing and how to use it effectively for your startup. Learn the
appropriate techniques, social media marketing, and advertising to build your brand and
attract customers.
Module 7:
Minimum Viable Product: The Lean Approach to Product Development
The Lean Approach to Product Development This module introduces the Lean Startup
methodology, which focuses on building a Minimum Viable Product (MVP). Learn how to
validate your ideas quickly, minimize waste, and scale your product effectively.
Module 8:
Types of Startup Funding
Understand the different funding options available to startups, from venture capital to
crowdfunding. Learn how to choose the right funding sources for your startup and how to
pitch to investors effectively.
Module 9:
Financial Planning for Startups
Learn how to create a solid financial plan for your startup. This module will teach you about
budgeting, forecasting, managing cash flow, and fundraising strategies to ensure your
startup’s financial health.
Module 10:
Protecting Your Idea Through IP
Intellectual Property (IP) protection is crucial for startups. This module explains how to
secure your innovations through patents, trademarks, and copyrights, etc. ensuring that
your ideas are legally protected.
Module 11:
Startup Leadership
Effective leadership is key to the success of any startup. In this module, you’ll learn
leadership strategies that help in building, managing, and motivating a team to drive
growth and success.
Module 12:
Startup Operations
This module focuses on the operational aspects of running a startup. Learn how to set up
effective processes, scale operations, and manage the day-to-day functions of your
startup to ensure its long-term success.
MEET OUR
INSTRUCTORS
Prof. Ruchita Gupta Prof. Nikhil Ghag
IIM Mumbai IIM Mumbai
Prof. Rosalin Sahoo
IIM Mumbai
ADMISSION
PROCESS
Clear Qualifier Test
You must pass the exam to confirm your seat for the program.
Complete Onboarding
Only shortlisted candidates go through the onboarding process.
Start Learning
Learn from India's top educators and stand out from the crowd.
FEES
STRUCTURE
Qualifier Test Fee* ₹99
Option 1 Option 2
Upfront EMI
Through our NBFC partners
Secure Seat Fee ₹4,000 ₹4,000
(Non-Refundable)
Remaining Course Fee ₹76,000 ₹13,933 x 6 months
(Non-Refundable)
Total Program Fee ₹80,000 ₹87,598
*100% refund of the qualifier test fee, if you don't qualify or choose not to enrol after counselling.
WhatsApp: +91 81972 92840
Email: [Link]@[Link]
Contact Persons
+91 81237 60174
Sahil Kumar
[Link]@[Link]
+91 81972 92840
Priyanka Das
[Link]@[Link]