Assignment -1
Q- 1: - What do you mean by traditional marketing and digital marketing?
Traditional Marketing Digital Marketing
Basics: Basics:
Traditional marketing includes more of physical It includes / patronages online channels like
promotional items like newspaper, print ads, websites, social media search engines, e-mails
broadcast on TVs and radios ETC. ETC.
Cost of Marketing: Cost of Marketing:
It is expensive, particularly for large scale It is cost – efficient with options for budget –
campaigns. It is not suitable for budget- friendly friendly advertising, allocation and various
advertising. pricing models.
Measurement of Success: Measurement of Success:
It is difficult to track success and has limited It provides detailed analysis and tracks
measurability of success. campaign’s performance.
Targeting: Targeting:
It follows a limited reach and also lacks It follows the highly targeted campaigns and
precision in targeting campaigns or audience. knows the precision of targeting very well.
Engagement: Engagement:
Engagement is one way. There is less chance of It is very interactive. Two-way communication
getting a feedback or interaction with with customers ensures getting engagements
customers. and feedbacks.
Example: Example:
A local Business using newspaper ads , A Business using social media platforms like
magazines , TV ads etc. to announce sale on Google , Facebook, e-mail to promote a new
some product . product .
Q -2:- What do you understand by social media marketing? Discuss its five
advantages?
SOCIAL MEDIA MARKETING (SMM)
SOCIAL MEDIA MARKETING is a practice of using social media platforms to promote a brand,
products or services with the goals of increasing brand awareness, driving traffics to
websites and eventually boosting sales.
ADVANTAGES:
1) INCREASED BRAND AWARENESS:
Social media allows businesses to reach a massive and diverse audience explain true
potential.
2) IMPROVED CUSTOMER ENGAGEMENTS:
As a platform for digital marketing it has a two-way interaction between brand /
business and customers. It helps them to receive feedbacks either good or bad from
customers. It makes this process very easy.
3) COST EFFECTIVE MARKETING:
Compared to traditional marketing, It is Budget – friendly and apt for small
businesses and limited resources.
4) ENHANCED WEBSITE TRAFFIC:
By providing engaging content and information, It increases the potential for
engagements by the customers and hence enhances the website traffic.
5) BRAND LOYALTY:
Consistent engagement and positive interactions on social media can assure loyalty
to both brand and customers.
Q-3:- What are different domains of Digital Marketing ?
DIGITAL MARKETING has various domains. A few of it are as follows:
1) SEARCH ERNGINE OPTIMIZATION:
It optimizes website content to rank higher in search engine results pages (SERPs)
and drive organic traffic.
2) PAY - PER - CLICK (PPC):
Running paid ads on search engines, social media or websites , where advertisers
Pay for each click on ad.
3) CONTENT MARKETING:
It means creating valuable content that is relevant to attract and engage the
target audience, build trust and drive conversion.
4) E-MAIL MARKETING:
It is one of the most useful domain of digital marketing that aims on sending
messages to subscribers via e-mail to strengthen the relations and drive sales.
5) SEARCH ENGINE MARKETING (SEM):
It means promoting website by increasing its visibility on search engine result
pages (SERPs) through paid ads or organic optimization.
6) MOBILE MARKETING:
Reaching users on mobile phones through SMS, MMS, APPS or responsive
websites.
Q-4:- List and brief the common platforms of social media
marketing and digital marketing.
1) WEBSITES:
These serve as a central hub for all online marketing efforts. They
are used for showcasing products, providing information and
driving conversation between customers and brand owners.
2) SEARCH ENGINES:
GOOGLE, PINTEREST ETC. are platforms for both SEO and SEM as
they are primary sources for users to find inspirations or
information.
3) SOCIAL MEDIA PLATFORMS:
FACEBOOK, INSTAGRAM, TWITTER, YOUTUBE ETC. are used for
social media marketing and are very crucial for targeting products
or services at mass.
4) Display advertisements:
GOOGLE ADS, SOCIAL MEDIA ADS PLATFORM AND OTHER
NETWORKS are for promoting service, product etc. by
displaying key features.
5) AFFILIATE MARKETING:
It basically means partnering with affiliates who promote
products or services in exchange for a commission on
sales or referrals.