Entrepreneurship Terminology Glossary
Entrepreneurship Terminology Glossary
1
1 Artisans An artisan is a skilled craft worker who makes or
0 creates material objects partly or entirely by hand.
These objects may be functional or strictly decorative,
for example furniture, decorative art, sculpture,
clothing, food items, household items and tools and
mechanisms such as the handmade clockwork
movement of a watchmaker.
1 Assessment Action aimed at understanding a situation in order to
1 identify the problem(s), the source of the problem(s),
and the consequences of the problem(s).
1 Asset Any item of value. In business, cash, inventory, furniture
2 and machinery are all examples of assets
1 Average total The sum of all the production costs divided by the
3 cost number of units produced.
1 Balance Sheet A condensed financial statement showing the nature
4 and total value of a company's assets, liabilities, and
capital on a given date.
1 Baseline data Baseline data are initial information collected during
5 an assessment. Baseline data include facts, numbers
and description and permit the measurement of the
impact of project implemented by comparing the
situation that existed before and after project
implementation.
1 Basic needs The items that people need to survive. This can
6 include safe access to essential goods and services
such as food, water, shelter, clothing, health care,
sanitation and education.
1 Benchmark A standard or point of reference in measuring or
7 judging the current value or success of your company
in order to determine your future business plans
1 Beneficiaries The project beneficiaries also called the target group
8 or the target beneficiaries of the project are those
who will benefit from the project.
1 Board of A group of people who manage or control a business.
9 Directors The board of directors of a corporation is chosen by
the stockholders. Unincorporated business owners
sometimes appoint a board of directors to advise the
business.
2 Bootstrap Financing a business by creatively stretching existing
0 financing capital as far as possible, including extensive use of
the entrepreneur's time.
2 Bootstrapping Bootstrapping is the art of promoting and developing
2
1 a business by harnessing one's own resources -
without reliance on outside help. It is fundamentally
different from big money
model of entrepreneurship.
3
2 Breakeven The point of business activity when total revenue
2 equals total expenses. Above the breakeven point, the
business is making a profit. Below the breakeven
point, the business is incurring a loss.
2 Budget An estimate of the income and expenditure for a
3 future period of time, usually one year
2 Busines An organization designed to accelerate the growth
4 s and success of entrepreneurial companies through an
Incubat array of business support resources and services that
or could include physical space, capital, coaching,
common services, and networking connections
2 Business A business model describes how an organization
5 Model creates, delivers, and captures value, in economic,
social, cultural or other contexts. The process of
business model construction and modification is also
called business model innovation and forms a part of
business strategy.
2 Business Name The name by which people know your business.
6 Different from your dba--which is the legal name you
register for your business, this is the name you'd use
to advertise and sell your products and services.
2 Business Legal definitions vary; in its simplest terms, a
7 Opportuni business opportunity is a packaged business
ty investment that allows the buyer to begin a business.
The Federal Trade Commission and 25 states regulate
the concept.
2 Business A legal document that offers proof of compliance with
8 Permits certain city or state laws regulating structural
appearances and safety as well as the sale of
products
2 Business Plan A written document detailing a proposed venture,
9 covering current status, expected needs and projected
results for the enterprise. It contains a thorough
analysis of the product or service being offered, the
market and competition, the marketing strategy, the
operating plan, and the management as well as profit,
balance sheet, and cash flow projections.
3 Business Business Technology as a concept describes all
0 Technology technology that helps an organisation run its business
and operational processes. That technology can be
customer-facing applications and solutions, business-
critical production and logistics solutions, or back
office financial systems, among
others.
4
3 Capacity Capacity-building is defined as the process of
1 building developing and strengthening the skills, instincts,
abilities, processes and resources that organizations
and communities need to survive, adapt, and thrive in
a fast-changing world. An essential ingredient in
capacity-building is transformation that is generated
and sustained over time from within; transformation
of this kind goes beyond performing tasks to changing
mind-sets and attitudes.
3 Capital Capital is a term for financial assets, such as funds
2 held in deposit accounts and/or funds obtained from
special financing sources such as investment or loans.
In simple terms, money available to invest the total of
accumulated assets available for production or
services.
3 Cash flow The actual movement of cash within a business; the
3 analysis of how much cash is needed and when that
money is required by a business within a period of
time
3 Cash Provision of money to targeted households or persons,
4 grant/cash given without any requirement to work. Can be given
transfer as emergency relief, for support to livelihood
recovery, or as a social safety net.
6
4 Convertib A convertible debenture is a type of long-term debt
0 le issued by a company that can be converted into
Debentur shares of equity stock after a specified period.
es Convertible debentures are usually unsecured bonds
or loans, often with no underlying collateral backing up
the debt.
4 Corporate A blend of the values, beliefs, taboos, symbols, rituals
1 Culture and myths all companies develop over time
8
4 Debt Capital Debt capital is the capital/finance that a business
9 raises by taking out a loan or other financial security
(in this context, debt capital can be an alternative to
equity capital).
5 Debt linked Debt instruments are tools an individual, government
0 entity, or business entity can utilize for the purpose of
obtaining capital. Debt instruments provide capital to
an entity that promises to repay the capital over time.
Loans and bonds are the types of debt instruments.
9
5 Economic Economic security is 'the condition of an individual,
8 security household or community that is able to cover its
essential (economic) needs (including food) and
unavoidable expenditures in a sustainable manner,
according to its cultural standards'.
5 Economic Economic self-sufficiency implies that each individual
9 Self- has the means to insure sufficient revenue and
sufficiency increasing stability. That every member of the most
vulnerable groups has a secure and sufficiently
remunerated occupational activity as soon as
possible.
6 Ecosystem An ecosystem is an interconnected environment with
0 diverse players and systems that support each other.
11
issued. As a founder, he wants to make sure sharing
ownership of his business is done thoughtfully and
productively.
6 Evaluation The systematic and objective assessment of an on-
9 going or completed operation, programme or policy,
its design, implementation and results. The aim is to
determine the relevance and fulfilment of objectives,
as well as efficiency, effectiveness, impact and
sustainability.
7 Excess Volume or capacity over and above that which is
0 Capacity needed to meet peak planned or expected demand.
13
8 Funding Funding refers to the money required to start and run
0 a business. It is a financial investment in a company
for product development, manufacturing, expansion,
sales and marketing, office spaces, and inventory.
Many start-ups choose to not raise funding from third
parties and are funded by their founders only (to
prevent debts and equity dilution). However, most
start-ups do raise funding, especially as they grow
larger and scale their operations.
8 Governme Agreementsthat outline business transactions
1 nt between companies and government
Contracts entities
8 Government Government e Marketplace (GeM) is an online
2 e- platform for public procurement in India.
marketplac
e
8 Grant Money provided by a government agency or other
3 organization that does not need to be repaid and does
not purchase equity.
14
or loss over a specified period of time.
9 Incubation Incubation is a unique and highly flexible
0 combination of business development processes,
infrastructure and people,
15
designed to nurture and grow new and small
businesses by supporting them through the early
stages of development
9 Information A term that encompasses all forms of technology used
1 Technology to create, store, exchange and utilize information in
its various forms including business data,
conversations, still images, motion pictures and
multimedia presentations
9 Innovation Innovation refers to an individual or organization
2 creating new ideas, such as new products, workplace
processes and upgrades to existing services or
products. In business, innovation can promote growth,
help ensure the organization can compete with new
market trends and help generate profit.
16
100 Kiosks A small, enclosed stand from which merchandise is
sold, often placed in the common area of a shopping
centre or public concourse
104 Limited A legal entity that is not taxable itself and distributes
Liability the profits to its owners, but shields personal assets
Company from business debt like a corporation.
(LLC)
105 Limited A business arrangement in which the day-to-day
Partners operations are controlled by one or more general
hip partners and funded by limited or silent partners who
are legally responsible for losses based on the
amount of their investment.
106 Liquidity The ability of an asset to be converted to cash as
quickly as possible and without any price discount.
17
potential buyers
of a product or service.
18
110 Market Research intended to understand how a market
Analysis usually functions, how it has been impacted by a crisis
and to identify the need for and most appropriate type
of support. Research can include information on supply
and demand, price changes and income/salary data.
19
119 Micro Micro-enterprise is generally defined as a small
enterprise business employing nine people or fewer, and having
a balance sheet or turnover less than a certain
amount (e.g. €2 million). The terms microenterprise
and microbusiness have the same meaning, though
traditionally when referring to a small business
financed by microcredit the term microenterprise is
often used.
120 Microeconomic The branch of economics concerned with individual
s decision unit - firms and households - and the way in
which their decisions interact to determine relative
prices of goods and factors of production and how
much of these will be bought and sold. The market is
the central concept in microeconomics.
20
126 Non-profit A business organization that serves some public
corporation purpose and therefore enjoys special treatment under
the law. Non-profit corporations, contrary to their
name, can make a profit but can't be designed
primarily for profit-making.
128 Owner's Salary The wages a business owner pays himself for work
done for the business
22
bouquet of offerings of MUDRA is depicted below. The
offerings are being targeted across the spectrum of
beneficiary segments.
139 Profit margin The difference between your selling price and all of
your costs.
24
143 Public Public Relation is the practice of managing and
Relations disseminating information from an individual or an
(PR) organization to the public in order to affect their
public perception.
144 Registrations A start-up is registered with an objective to solve a
problem. For a start-up to be registered with the
Start-up India initiative, it must be working towards
innovating something new or improving the existing
technology to solve a problem.
145 Request for Formal way of asking a company to make a bid for a
proposal (RFP) sale; includes details about what the prospect values.
150 Rural poverty Rural poverty refers to poverty in rural areas, including
factors of rural society, rural economy, and political
systems that give rise to the poverty found there.
26
recognised as such or if the person is generating
income for which a tax return needs to be filed.
28
162 Stand Up Stand Up India Scheme facilitate bank loans between
India 10 lakh and 1 crore to atleast one scheduled caste
Scheme (SC) or Scehduled Tribe, borrower and atleast one
women per bank branch for setting up a greenfield
enterprise. This enterprise may be in manufacturing,
services or the trading sector. In case of non-
individual enterprises at least 51% of the shareholding
and controlling stake should be held by either an
SC/ST or Woman entrepreneur.
163 Start-up Start-up means an entity, incorporated or registered
in India not prior to five years, with annual turnover
not exceeding INR 25 crores in any preceding financial
year, working towards innovation, development,
deployment or commercialization of new products,
processes or services driven by technology or
intellectual property. Provided that such entity is not
formed by splitting up, or reconstruction, of a
business already in existence. Provided also that an
entity shall cease to be a Start-up if its turnover for
the previous financial years has exceeded INR 25
crore or it has completed 5 years from the date of
incorporation/ registration. Provided further that a
Start-up shall be eligible for tax benefits only after it
has obtained certification from the Inter-Ministerial
Board, setup for such purpose.
164 Start-up Another term for seed money or start-up investment
capital
30
involves technology transfer (access to knowledge
and expertise), economic specialization, shared
expenses and shared risk.
168 Strategic plan Lays out a broad course of action to achieve a long-
term goal, typically three to five years in the future
173 Survival The total food and cash income required to cover the
threshold food and non-food items necessary for survival in the
short term. It includes (i) 100% of minimum food
energy needs; (ii) the costs associated with food
preparation and consumption; and
(iii) where applicable, the cost of water for human
consumption.
174 Sustainability Sustainability is often thought of as a long-term goal
(i.e. a more sustainable world), while sustainable
development refers to the many processes and
pathways to achieve it.
175 Sustainable Meeting the planet's current needs while preserving
resources for future generations.
32
projects that contribute energy efficiency and cleaner
production but not covered under the international or
bilateral lines of credit. All sustainable development
projects such as renewable energy projects, Bureau of
Energy Efficiency (BEE) star rating, green
microfinance, green buildings and eco-friendly
labelling, etc. are applicable for the scope of this
scheme.
178 Sustaina Sustainable livelihoods refer to people's capacity to
ble generate and maintain their means of living, and
livelihoo enhance their own well-being as well as that of future
d generations. Households have sustainable livelihoods
when they can cope with and recover from shocks and
economic stress, and can maintain their capabilities
and assets without undermining their natural
environment.
179 Target Market A specific group of consumers at which a company
aims its products and services. They are the group of
potential clients sharing certain characteristics,
tending to behave in similar ways and likely to be
attracted to a specific combination of products and
services.
180 Term Loan Term loan is a short to long term loan given by banks
to business. Businesses utilise this amount to meet its
working capital requirements, asset purchase,
expansion, etc. The period and interest of term loan
depend on the type of loan product selected by the
business. Term loans are also known as instalments
loans.
181 The Venture Venture Capital Assistance is financial support in the
Capital form of an interest free loan provided by SFAC to
Assistance qualifying projects to meet shortfall in the capital
Scheme requirement for implementation of the project.
183 Trademark Grants a business the exclusive right to use the mark,
words, symbols, or title in commerce.
189 Urban areas An urban area is the region surrounding a city. Most
inhabitants of urban areas have non-agricultural jobs.
Urban areas are very developed, meaning there is a
density of human structures such as houses,
commercial buildings, roads, bridges, and railways.
"Urban area" can refer to towns, cities, and suburbs.
34
194 Venture Capital It is the most well-known form of start-up funding.
Venture Capitalists (VCs) typically reserve additional
capital for follow-up investment rounds. Another huge
value that VCs provide is access to their networks for
employees or clients for products or services of the
start-up.
195 Venture It is the most well-known form of start-up funding.
Capitalist Venture Capitalists (VCs) typically reserve additional
capital for follow-up investment rounds. Another huge
value that VCs provide is access to their networks for
employees or clients for products or services of the
start-up.
196 Vision A vision statement outlines the venture’s broader
purpose of what the entrepreneur sees the venture
growing into in the future. Before creating a focused
mission statement and goals, one must develop a
vision statement that allows you look into the future to
answer this question: “What might we become
someday if our organization were the best possible
version of itself?”
197 Vulnerability The conditions determined by physical, social,
economic, environmental and political factors or
processes, which increase risk and susceptibility of
people to the impact of hazards.
35