FitNation Gym
Brand Style Guide
Open Rubric
� 1. Brand Essence
• Name: FitNation Gym
• Mascot: Blue Owl (symbolizing wisdom, strength, and learning)
• Tone: Playful but professional, energetic, and data-driven
� 2. Colour Palette
Purpose Colour Name RGB Suggested Use
Primary Deep Blue 11, 61, 145 Headings, divisions (Pretoria
Secondary Sky Blue 74, 175, 247 Graphs (Johannesburg)
Accent Bright Orange 247, 148, 29 Graphs (Johannesburg)
Background Light Grey Page and chart backgrounds
Note: Black and grey from the logo are reserved for text or outlines, please do not
use grey or black as a chart colour.
� 3. Typography (Recommended Fonts)
For Excel or PowerPoint:
• Headings: Arial Black
• Body text: Arial
• Emphasis: Use colour, bold, or emoji instead of ALL CAPS
� 4. Chart & Dashboard Guidelines
Please:
• Use only the three approved colours for graphs and highlights.
• Avoid using default Excel colours.
• Apply colours consistently across branches:
o Pretoria → Deep Blue
o Johannesburg → Sky Blue
o Polokwane → Bright Orange
Icons & KPIs:
• � Green smiley face if KPI met (>= target)
• � Red sad face if KPI not met (< target)
• All KPIs shown as percentages only (no raw numbers)
� 5. Logo Usage
• Use the FitNation Gym logo only in top-left corner of the dashboard.