1.
It refers to the base color (HUE)
2. It is how pure the hue is. (SATURATION)
3. This is the primary brand color (BASE COLOR)
4. The second-most important brand color, after the base color
(ACCENT COLOR)
5. Refers to a color that doesn’t demand attention but ties your color
palette together in an understated way. (NEUTRAL COLORS)
6. It involves the skillful arrangement of type to ensure that written
language is both legible and visually pleasing when presented
(TYPOGRAPHY)
7. It is the name of the design in full – style or font family (TYPEFACE)
8. It refers to format or storage mechanism (FONT)
9. The thickness of a font’s stroke. (WEIGHT)
10. A typecase containing capital letters. (Uppercase)
11. A smaller form of letters in a typeface. (Lowercase)
12. Also known as a tittle, is a small diacritic on a lowercase i or j. (DOT)
13. The invisible line on which all letters rest. (Baseline)
14. The partially enclosed space of a letterform. (Aperture)
15. A circular form at the end of the arm, leg or brow in letters.
(Terminal)
16. A stroke added to the beginning or end of one of the main strokes of a
letter. (Serif)
17. Two or more letters tied into a single character. (Ligature)
18. The white space enclosed by a letterform. (Counter)
19. The generally round or elliptical forms which are the basic body
shape of letters. (Bow)
20. The main curved stroke of a lowercase or capital letter. (Spine)