CASE STUDIES FOR CHAPTER 2 AND
CHAPTER 3
SAMPLE:
Nikita and Salman completed the MBA and started working in a
multinational company at the same level. Both are working hard and
are happy with their employer. Salman had the habit of backbiting
and wrong reporting about his colleagues to impress his boss. All the
employees in the organization knew about it. At the time of
performance appraisal, the performance of Nikita was judged better
than Salman. Even then their boss, Mohammed Sharif decided to
promote Salman stating that being a female Nikita will not be able
to handle the complications of a higher post.
1. Identify and explain the principle of management which was not
followed by this multinational company.
2. Identify the values which are being ignored quoting the liens the
above para.
(5 marks)
Ans.
1. The principle violated is EQUITY.
It advocates that there should be no discrimination against anyone on
account of sex, religion, language, caste, belief, nationality etc.
It emphasizes kindliness and justice in the behaviour of managers
towards the workers to ensure loyalty and devotion.
1. The valuation which are being ignored are:
1. Good human behaviour because 'Salman had the habit of backing
and wrong reporting about his colleagues to impress his boss.'
2. Gender Equality because 'Their boss decided to promote Salman
stating that being a female Nikita will not be able to handle the
complications of a higher post.'
Solve all the case studies mentioned below and explain the
reasons for the answer.
1) A company, 'Healthy Bites Pvt. Ltd.,' manufactures packaged food.
The company's CEO, Mr. Khanna, has implemented a policy where
all employees must report directly to him. This has led to delays in
decision-making and frequent conflicts among department heads, as
they often receive conflicting instructions from Mr. Khanna and their
immediate supervisors. The workers are also demotivated because
they feel their immediate supervisors have no authority.
Question:
1. Which principle of management is being violated in this scenario?
Explain the principle in detail.
2. What are the likely negative consequences of violating this
principle?
2) 'Tech-Sol,' a mobile phone manufacturing company, noticed that its
assembly line workers were taking too long to complete their tasks.
The company's management hired a consultant, who, after a
thorough study, recommended a detailed analysis of each task. The
consultant suggested a 'one best way' to perform each job,
standardizing the tools and techniques. The workers were also given
financial incentives for exceeding the standard output.
Question:
1. Which technique of scientific management is being applied here?
Explain the technique.
2. Which principle of scientific management is being promoted by
offering financial incentives?
3) At 'Creative Minds,' a design and advertising agency, there are two
separate departments: the advertising department and the graphic
design department. The advertising manager, Ms. Sharma, and the
graphic design manager, Mr. Varma, both report to the CEO.
However, the advertising and design teams often work on the same
client projects. Employees sometimes get confused about whose
instructions to follow, as both managers give directions for the same
task. The CEO, on the other hand, ensures that each department
has a clear and distinct set of goals and a unified plan of action for
their respective functions.
Question:
1. Identify and explain the principle that is being violated in the first
part of the scenario.
2. Which principle is being correctly applied by the CEO in the second
part of the scenario? Explain its importance.
4) 'QuickFix,' a car repair workshop, has a clear set of rules for its
employees, including fixed working hours and a dress code.
However, the employees often come late and don't adhere to the
dress code. The workshop manager, Mr. Anand, often overlooks
these violations. Consequently, the workshop's reputation for
punctuality and professionalism is suffering. On the other hand,
when a challenging client project arrives, Mr. Anand encourages his
team to work together, supporting each other and sharing the credit
for success. He often says, "It's not 'I' but 'We' who make the
difference."
Question:
1. Which two principles of management are highlighted in this case
study?
2. Explain how the manager's actions in the first part of the case study
are affecting the organization negatively.
5) Mr. Sharma, the production manager at 'Sunrise Bakeries,' was
given the responsibility of increasing daily bread production by 20%.
He was, however, not given the authority to sanction overtime for
his workers or to purchase new machinery, both of which were
essential to achieve the target. Consequently, he failed to meet the
production goal.
Questions:
1. Which principle of management is violated in this case?
6) 'FutureTech Solutions,' a software company, pays its senior software
developers very high salaries, while junior developers, who also
work long hours and contribute significantly, are paid much less.
This disparity has led to dissatisfaction among junior developers,
resulting in high attrition rates. Additionally, the company often
gives preferential treatment to certain employees based on personal
relationships rather than performance.
Questions:
1. Which two principles of management are being violated in this
scenario? Explain each briefly.
Chapter 3 Business environment
7) Scenario: A country's central bank recently reduced the interest
rates on home and car loans. 'AutoMakers Pvt. Ltd.' saw this as a
golden opportunity. The company launched a new marketing
campaign highlighting easy and affordable financing options, which
resulted in a significant increase in the sales of their cars. This boost
in demand also encouraged the company to expand its production
capacity.
Questions:
1. Which dimension of the business environment is being discussed in
the above scenario?
8) 'Fitness First,' a gym chain, observed a growing trend among the
urban youth: a strong desire for a healthy lifestyle and a heightened
awareness of physical fitness. This led the company to open several
new branches, especially in residential areas, offering specialized
classes like Zumba, aerobics, and yoga. They also started a
campaign promoting physical and mental well-being, which
resonated well with the new-age consumer.
Questions:
1. Identify the dimension of the business environment that influenced
the business strategy of 'Fitness First'.
9) A new government came into power with a promise to promote
renewable energy sources. This government announced several
subsidies and tax incentives for companies that manufacture solar
panels. 'SolarTech Enterprises' saw this as an opportunity and
accelerated its expansion plans, leading to a huge profit margin.
Meanwhile, a company that was heavily dependent on fossil fuels
for its energy production faced uncertainty due to the government's
new policies.
Questions:
1. Identify the dimension of the business environment that affected the
businesses in this scenario.
2. How did the political stability and government's ideology influence
the business decisions of 'SolarTech Enterprises'?