Globalization is a process of interaction and integration among the people,
companies, and governments of different nations, a process driven by
international trade and investment and aided by information technology. This
process has effects on the environment, on culture, on political systems, on
economic development and prosperity, and on human physical well-being in
societies around the world.
Connecting with other people on the other side of the world is now much easier
than it was a few years ago. Satellites, fiber-optic cables and the internet make it
effortless to share information with those in different time zones and locations.
Global communication is directly affected by the process of globalization, and
helps it to increase business opportunities, remove cultural barriers and develop a
global village.
Both globalization and global communication have changed the environmental,
cultural, political and economic elements of the world.
Know the Types of Culture
Globalization is the process by which people and goods move easily across borders. Principally, it’s an
economic concept – the integration of markets, trade and investments with few barriers to slow the
flow of products and services between nations.
(Make clippings on globalization and communication in your notes).
As people move across borders, they also bring with them their culture.
With this situation, will it be easier for people to communicate with each other? Yes/No. Support your
answer. (discuss during synchronous session)
According to Goman in Madrunio, 2018, there are several types of culture. They are high context
culture, low context culture, sequential culture, synchronic culture, affective culture, and neutral
culture.
HIGH CONTEXT CULTURE VS LOW CONTEXT CULTURE
High context culture (Indirect) leave much of the message unspecified, to be understood
through context, nonverbal cues, and between-the-lines interpretation of what is actually said
Low context cultures (direct) expect messages to be explicit and specific.
SEQUENTIAL CULTURE VS SYNCHRONIC CULTURE
Sequential cultures businesspeople give full attention to one agenda item after another.
Synchronic cultures view the flow of time as a sort of circle, with the past, present, and
future, all interrelated. This viewpoint influences how organization in those cultures approach
deadlines, strategic thinking investment, developing talents from within, and the concept of
“long-term” planning.
AFFECTIVE VS NEUTRAL CULTURE
Affective culture business people readily show emotion. (base their decision on emotion)
Neutral culture business people do not telegraph their feelings, but they carefully control
their emotion. (They base their decision on reason.)
The key to cross-cultural success is to develop an understanding of, and a deep respect for the
differences.
The Expanding Circle with EFL (English as a foreign language) member countries
China Caribbean Countries Egypt
Indonesia Israel Japan
Korea Nepal Saudi Arabia
South Africa South America Taiwan
The Outer Circle with ESL (English as a second language) member countries
Bangladesh Ghana India
Kenya Malaysia Nigeria
Pakistan Philippines Singapore
Sri Lanka Tanzania Zambia
The Inner Circle with ENL (English as a native language) member countries
USA UK
Canada
Australia New Zealand
Language register according to Crystal 2008 in Madrunio 2018 is a variety of
language defined according to its use in social situations e.g. a register of
scientific, religious, formal English.
Style refers to the degree of formality attached to particular interpersonal social
situation which is reflected by differences in language – for example, the kind of
language used while talking to a friend will be different while addressing a
superior.
The formal register is used in formal speaking and writing situations like state of
the nation address. It is appropriate for use in professional writing like proposals,
position letters and business letters.
Informal register, which is more casual in tone, is appropriate for people with
whom you have established a more personal relationship as the case of friends
and relatives.