Activity III: Knowing the Ways in Studying Media
Knowing the Ways of Analyzing Media Text (10 – 15 minutes)
A "text" isn't limited to something written down. A text can be a film, an artifact, anything in a language and
culture that conveys meaning. Think about the texts that you use in your language classroom: What's in
the textbook? What do you read in class or even at home? How do you describe the classroom, its design? Why
do you think the chairs are placed facing the tables? Those questions, with its finite answer would tell you that
there are texts that are reflection of one’s own culture. Dela Cruz,K.(2019)
Ways of Analyzing Media Text
Criteria Guide Questions
What is the message of the text?
Construction of the message How effectively does it represent reality?
How is the message constructed?
What lifestyle, values and points of view are represented in
Value and Point of View
the text?
What message do you perceive from the text? How might
Interpretation of the message
others understand it differently? Why?
What is the purpose of the text?
Who is the target audience of the text?
Commercial/ideological/political interest
Who might be disadvantaged?
Who created the text and why?
Activity IV: Analysis of an Ads
Instructions: Choose a TV or Radio Ads (with text and image) you like most. Then analyze the text of the
ads based on the given criteria and guide questions. Present your output following the
template/format. (Directly post it NEOLMS)
Name: Family Name , First Name Section:__________________________
Product/Service Advertised:
Text/Dialog:
ANALYSIS
Analysis/
Criteria Guide Questions
Responses
What is the message of the text?
How effectively does it represent reality?
Construction of the message How is the message constructed?
What lifestyle, values and points of view are
Value and Point of View
represented in the text?
What message do you perceive from the text? How
Interpretation of the message
might others understand it differently? Why?
What is the purpose of the text?
Commercial/ideological/political Who is the target audience of the text?
interest Who might be disadvantaged?
Who created the text and why?
Activity V: Knowing the Ways of Analyzing Images (5– 10 minutes)
Images should be evaluated on several levels. Visual analysis is an important step in evaluating an image
and understanding its meaning. It is also important to consider textual information provided with the
image, the image source and original context of the image, and the technical quality of the image. The
following questions can help guide your analysis and evaluation.
Visual images, including cartoons, book covers, ads, charts, graphs, photographs, and business logos,
aren’t just pretty to look at. They communicate, just as words do. Sometimes they communicate with
words, and other times they replace words entirely.
Evaluating Images What meanings are conveyed by
design choices?
It is important to critically evaluate images
you use for research, study, and Contextual information
presentations. Images should be evaluated
like any other source, such as journal What information accompanies the
articles or books, to determine their quality, image?
reliability, and appropriateness. Does the text change how you see
the image? How?
Images should be evaluated on several Is the textual information intended
levels. Visual analysis is an important step in to be factual and inform, or is it
evaluating an image and understanding its intended to influence what and how
meaning. It is also important to consider you see?
textual information provided with the What kind of context does the
image, the image source and original information provide? Does it answer
context of the image, and the technical the questions Where, How, Why,
quality of the image. The following and For whom was the image made?
questions can help guide your analysis and
evaluation. Image source
Where did you find the image?
Content analysis What information does the source
provide about the origins of the
What do you see?
image?
What is the image about?
Is the source reliable and
Are there people in the image?
trustworthy?
What are they doing? How are they
Was the image found in an image
presented?
database, or was it being used in
Can the image be looked at different
another context to convey meaning?
ways?
How effective is the image as a Technical quality
visual message?
Is the image large enough to suit
Visual analysis your purposes?
Are the color, light, and balance
How is the image composed? What
true?
is in the background, and what is in
Is the image a quality digital image,
the foreground?
without pixelation or distortion?
What are the most important visual
Is the image in a file format you can
elements in the image? How can you
use?
tell?
Are there copyright or other use
How is color used?
Can the image be looked at different restrictions you need to
ways? consider?
Analyzing Images
Levels Guide Questions
What do you see?
What is the image about?
Content Analysis Are there people in the image? What are they doing? How are they presented?
Can the image be looked at different ways?
How effective is the image as a visual message?
How is the image composed? What is in the background, and what is in the foreground?
Visual analysis What are the most important visual elements in the image? How can you tell?
How is color used?
Can the image be looked at different ways?
What meanings are conveyed by design choices?
What information accompanies the image?
Does the text change how you see the image? How?
Contextual information Is the textual information intended to be factual and inform, or is it intended to
influence what and how you see?
What kind of context does the information provide? Does it answer the questions
Where, How, Why, and For whom was the image made?
Where did you find the image?
Image source What information does the source provide about the origins of the image?
Is the source reliable and trustworthy?
Was the image found in an image database, or was it being used in another context to
convey meaning?
Is the image large enough to suit your purposes?
Are the color, light, and balance true?
Technical quality
Is the image a quality digital image, without pixilation or distortion?
Is the image in a file format you can use?
Are there copyright or other use restrictions you need to consider?
Activity VI: Analyzing an Image
Instructions: Analyze the image that you have used in the ads using only two levels: content analysis and
visual analysis (follow the format below)
You will share your analysis during synchronous session. (Your name will be called at random)
Levels Guide Questions Analysis/ Responses
What do you see?
What is the image about?
Are there people in the image? What are they
doing? How are they presented?
Content Analysis
Can the image be looked at different ways?
How effective is the image as a visual
message?
How is the image composed? What is in the
background, and what is in the foreground?
What are the most important visual elements
in the image? How can you tell?
Visual analysis
How is color used?
Can the image be looked at different ways?
What meanings are conveyed by design
choices?