Problem statement: Assume that V-Do Creative wants to target
promising universities across India to offer video marketing solutions.
Ask (from you): Prepare a pitch to help us understand – Who could be
our potential customers & why How do you plan to reach out to them or
How do you generate leads What can we offer them (in terms of videos)
/ What kind of videos can we create Where and how can we use these
videos About V-Do Creative
Who could be our potential customers &
why How do you plan to reach out to them
or How do you generate leads:
1. Private Universities with Huge Marketing Budgets.
2. Prestigious Private universities that value
brandishing.
3. Top Business & Management Schools.
Ex: OP Jindal, Ashoka, FLAME, Amity, NMIMS, KREA, Shiv Nadar, SRM, BITS
Pilani, ISBF, and Symbiosis, IIMs (especially newer ones), ISB, XLRI, SP Jain,
MDI, IMT.
Now we can also approach colleges and universities
that are 3 or 4 tier and don’t have a good brandishing
but are keen to improve their brand value and become
well known in the students community.
They would be our most viable options because of
their vulnerability, limited marketing and PR options,
and low brand value. This would provide us with an
opportunity to tap in and showcase our products and
services. It would also strengthen our position in
negotiations, allowing us to maintain the upper hand
and direct the deal according to our terms.
Mainly new engineering colleges and b schools.
Ex Avantika University (MP) Auro University (Gujarat) Rishihood
University (Haryana) Jagran Lakecity University (Bhopal) Vivekananda
Global University (Jaipur) NIIT University (Neemrana, Rajasthan) ITM
University (Gwalior)
How do you plan to reach out to them or
How do you generate leads:
1. Through Linkedin we can connect with deans or
student groups or unions we could help us in
forwarding our ideas and services.
2. We can directly connect to university pages in
instagram and facebook.
3. Through alumni network.
4. By going to university fests and events and
networking with the students and potential admin
members.
5. Targeting marketing heads of the universities.
What can we offer them (in terms of
videos) / What kind of videos can we
create:
1. Admissions Campaigns – High-quality promotional
videos showcasing campus, faculty, and
infrastructure.
2. Event Highlight Videos – Capturing key moments
from fests, convocation, and cultural events.
3. Testimonial Videos – Student and faculty
testimonials to build credibility for admissions.
4. Social Media Reels & Shorts – Engaging short-form
content for Instagram, YouTube Shorts, and TikTok.
5. Educational & Explainer Videos – Animated or live-
action content explaining university programs.
6. Live streaming services – high quality streaming for
university events, webinars, convocations, swearing
ins etc.
Where & How These Videos Can Be Used
University Websites – For attracting new students
and investors.
Social Media Marketing – Instagram, YouTube,
LinkedIn, and Facebook for outreach.
Admissions Portals – Engaging content to increase
application rates.
PR & News Features – Strengthening the university's
reputation.
On-Campus Digital Screens – Broadcasting
promotional content inside campuses.