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E-Commerce Marketing Survey Participation

This document outlines a survey on E-Commerce Marketing strategies aimed at industry professionals, consisting of 12 questions that will take 8 to 10 minutes to complete. It emphasizes the confidentiality of responses and the academic purpose of the study. The survey includes demographic and usability-related questions to gather insights on effective marketing strategies in online retail environments.

Uploaded by

PRITAM CHATTERJEE
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8 views2 pages

E-Commerce Marketing Survey Participation

This document outlines a survey on E-Commerce Marketing strategies aimed at industry professionals, consisting of 12 questions that will take 8 to 10 minutes to complete. It emphasizes the confidentiality of responses and the academic purpose of the study. The survey includes demographic and usability-related questions to gather insights on effective marketing strategies in online retail environments.

Uploaded by

PRITAM CHATTERJEE
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Participate information

Thank you for participating in the survey on E-COMMERCE MARKETING: STRATEGIES


FOR DRIVING TRAFFIC, CONVERSIONS, AND SALES IN ONLINE RETAIL
ENVIRONMENTS. You have to answer 12 questions and it will take 8 to 10 minutes to
complete this survey. The survey is conducted on a academic purposes and the main target
is to collect specific data from the industry professional to increase reliability of the study. it is
ensured that your responses will be anonymously stored and will keep confidential. No
personal details will be shared in any stage of the study.
Thank you for your participation
Section 1: Demographic questions
1. What is your Gender?
Male
Female
Prefer not to say
2. What is your age group
25-35
36-45
45 and above
3. How many years of experience do you have in e-commerce sector
More than 2 years
3-4 years
More than 4 years
Section 2: Usability related questions
4. According to you, how effective search engine optimisation is in the marketing
strategies?
Very effective
Effective
Neutral
Ineffective
5. How often do you utilise social media for engaging customers?
Daily
Several times a week
Several times a month
Once a week
6. Can you please share your conversion rate with the digital presence
Less than 1%
1-2%
2-3%
3-4%
4-5%
7. Please share your usability and accessibility of the websites
Poor
Fair
Good
Excellent
8. According to you what is the main factor that influences purchase decision?
Price of the product
Reviews of the product
Quality of the product
Uniqueness of the product
9. Do you agree that premium services can influence conversion rate?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
10. What is the primary content that are used by you to boost sales?
Polls and quizzes
Videos and Reels
Blog post and reviews
All of the above
11. How far do you agree that promotional emails can affect conversion rate?
Strongly agree
Agree
Neutral
Disagree
Strongly disagree
12. What would be your recommendation for the online retailers to enhance conversion
rate in the current e-commerce context?
AI-powered chatbots
Personalised product recommendation
Regular monitoring customer behaviour using A/B testing
Provide loyalty program or rewards

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