TRAINING REPORT

DESIGN THINKING & AUGMENTED VIRTUAL

REALITY LEVEL-1
[21CS0301]

Submitted in partial fulfilment of the

Requirements for the award of
Degree of Master of Computer Application

Submitted By

Name: Ankit Verma, Pankaj Chotia, Rakesh Jangir, Nikhil Parasar

Registration no.: 40822210025, 40822210026, 40822210027, 40822210028

Submitted To:
Ms. Anju Arya

Department of Computer Science

SRM UNIVERSITY DELHI-NCR, SONIPAT
HARYANA-131029
 ACKNOWLEDGEMENT

We are greatly indebted to the authorities of SRM University, Delhi-NCR,

Sonepat, Haryana for providing us all the guidance to successfully carry put this
training work titled “UBER EATS”.

We would like to express our great gratitude towards our mentor Ms. Anju Arya
who has given us support and suggestions. Without his help we could not have
presented this dissertation up to the present standards. We also take this
opportunity to give thanks to all others who gave us support for the project or in
other aspects of our study at UBER EATS.

Finally, I would like to express my heartfelt thanks to my parents who were very
supportive both financially and mentally and for their encouragement to achieve
my set goals.

Mrs. Anju Arya

Assistant Professor
Computer Science and Engineering
 TABLE OF CONTENT

1. Task 1: Understanding Design Thinking Process ................................................................. 1

1.1 Introduction
1.2 Why Design Thinking is important?
1.3 Steps in Design Thinking process
2. Task 2: Identify a product or domain for DT process ...........................................................7
2.1 Introduction
2.2 Product that you loved and hated
2.3 Observation
2.4 Conclusion
3. Task 3: Perform Immersion activity to understand challenges/problem for the product .. 14
3.1 Define the goal and identify users
3.2 Points or questions to be focused on
3.3 Methodology used
3.3.1 Objectives of the survey
3.3.2 Limitations of the survey
3.3.3 Scope of the survey
3.3.4 Tools for analysis
3.3.5 Hypothesis
3.4 Summary of data collected
3.4.1 Weighted average analysis
3.4.2 Rank analysis
3.4.3 Suggestion based on analysis
3.4.4 Conclusion
3.5 Challenges/ Problem identified
4. Task 4: Ideate solution for Given problem ........................................................................... 26
4.1 Define problem statements
4.2 Assumptions challenged
4.3 Creating New Ideas/ Solution
4.4 Identify “Idea” suited most for the problem
5. Task 5: Understanding VR and AR ....................................................................................... 31
5.1 Augmented Reality
5.1.1 Augmented Reality based 5 applications
5.2 Virtual Reality
5.2.1 Virtual Reality based 5 applications
5.3 Case Study : Google Lens
5.4 Case Study : AR Core

6. Task 6: Designing of Solution to the Problem ....................................................................... 39

6.1 Discuss about a product that you like or dislike and identify what they need in a bad product
to make it good.
6.2 Design a prototype how AR and VR can be used in Education.
7. References ............................................................................................................................... 44
 TASK 1:
Understanding Design
Thinking process
1.1 Introduction
Design thinking started out as a process for creating sleek new technology and products. But
this methodology is now widely used across both the private and public sectors, for business
and personal projects, all around the world.

Design-thinking methodology was popularized by design consulting firm IDEO. The methods
gained momentum in the larger business world after Tim Brown, the chief executive officer of
IDEO, wrote an article in 2008 for the Harvard Business Review about the use of design
thinking in business—including at a California hospital, a Japanese bicycle company, and the
healthcare industry in India. Today, one of the most popular courses at Stanford University is
Designing Your Life, which applies design thinking to building a joyful career and life.

What is design thinking?

Design thinking is a process for solving problems by prioritizing the consumer’s needs above all
else. It relies on observing, with empathy, how people interact with their environments, and
employs an iterative, hands-on approach to creating innovative solutions.

Design thinking is “human-centered,” which means that it uses evidence of how consumers
(humans) engage with a product or service, rather than how someone else or an
organization thinks they will engage with it. To be truly human-centered, designers watchhow
people use a product or service and continue to refine the product or service in order to
improve the consumer’s experience. This is the “iterative” part of design thinking. It favors
moving quickly to get prototypes out to test, rather than endless research or rumination.

In contrast to traditional problem-solving, which is a linear process of identifying a problem and

then brainstorming solutions, design thinking only works if it is iterative. It is less of a

means to get to a single solution, and more of a way to continuously evolve our thinking and
respond to consumer needs.

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1.2 Why is Design Thinking important?
Because of the following reasons, Design Thinking is a significant method for problem-solving
and innovation:
 User-Centered
Design Thinking centers the problem-solving process on the end-user, ensuring that solutions
are produced with the user’s requirements, wants, and motivations in mind. This user-centered
approach contributes to the development of solutions that are both desirable and usable.

 Creativity
Design Thinking develops creativity and helps produce unique ideas by encouraging a wide
variety of potential solutions and embracing experimentation. Design Thinking, through
fostering creative thinking, assists organizations and people in finding fresh and unusual
solutions to complicated challenges.

 Teamwork
Promotes collaboration and cross-functional teams by bringing individuals from many
backgrounds and disciplines together to work toward a shared objective. This diversified team
dynamic contributes to a broader range of ideas and problem-solving methodologies, resulting in
more successful solutions.

 Problem-Solving
It is an organized and effective method of problem-solving, helping companies and people to
solve difficult challenges. The process aids in the clarification of the problem, the generation of
alternative solutions, and the validation of the solution through testing and iteration.

 Iteration
Design Thinking is an iterative approach that allows for the refinement and improvement of
ideas based on user feedback and testing. This method enables rapid iteration and testing, which
aids in identifying the optimal answer more quickly and efficiently.

 Business Value
Design Thinking may produce business value by creating solutions that satisfy the demands of
users. This increases consumer happiness and loyalty. Furthermore, by encouraging innovation
and creativity, Design Thinking may assist firms in staying ahead of the competition and
achieving long-term success.
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1.3 Steps in Design Thinking process:

When considering the five steps of Design Thinking, it is important to remember that it’s not
a linear process. Although we talk about the process in terms of sequential steps, it is a highly
iterative loop. With each phase, we will make new discoveries which may require us to
revisit the previous stages.
With that in mind, let us consider the five key stages of the Design Thinking process in more
detail.

1. Empathize
2. Define
3. Ideate
4. Prototype
5. Test

1. Empathize

The Design Thinking process starts with empathy. In order to create desirable products and
services, we need to understand who our users are and what they need. What are their
expectations in relation to the product we are designing? What challenges and pain-points do
they face within this context?

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During the empathize phase, we will spend time observing and engaging with real users (or
people who represent your target group)—conducting interviews, seeing how they interact
with an existing product, and generally paying attention to facial expressions and body
language.

As the first step in the Design Thinking process, the empathize phase encourages us to set our
assumptions aside. Armed with first-hand insights, we will be able to design with real users
in mind. That is what Design Thinking is all about!

2. Define

In the second stage of the Design Thinking process, we will define the user problem that you
want to solve. First, we will gather all our findings from the empathize phase and start
piecing them together. What common themes and patterns did we observe? What user needs
and challenges consistently came up?

Once we have synthesized our findings, we will formulate what is known as a problem
statement. A problem statement—sometimes called a point of view (POV) statement—
outlines the issue or challenge that you will seek to address.

As with anything in the Design Thinking process, the problem statement keeps the user in
focus. Rather than framing one’s problem statement as a business goal— “We need to
increase gym membership among over-50s by 30%”—we will frame it from the user’s
perspective: “Over-50s in London need flexible, affordable access to sports facilities in order
to keep fit and healthy.”

By the end of the defining phase, we will have a clear problem statement which will guideus
throughout the design process. This will form the basis of our ideas and potential solutions.

3. Ideate

The third stage in the Design Thinking process consists of ideation—or generating ideas. By
this point, we will know who our target users are and what they want from our product. We
also have a clear problem statement that we’re hoping to solve. Now it is time to come up
with possible solutions.

The ideation phase is a judgement-free zone where the group is encouraged to venture away
from the norm, to explore new angles, and to think outside the box. we will hold ideation

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sessions to generate as many ideas as possible—regardless of whether they’re

feasible! For maximum creativity, ideation sessions are often held in unusual locations.

Throughout this stage of the Design Thinking process, we will continuously refer back to our
problem statement. As we prepare to move on to the next phase, we’ll narrow it down to a
few ideas which we’ll later turn into prototypes to be tested on real users.

4. Prototype

In the fourth stage of the Design Thinking process, we will turn our ideas from stage three
into prototypes. A prototype is essentially a scaled-down version of a product or feature—be
it a simple paper model or a more interactive digital representation.

The aim of the prototyping stage is to turn our ideas into something tangible which can be
tested on real users. This is crucial in maintaining a user-centric approach, allowing us to
gather feedback before we go ahead and develop the whole product. This ensures that the
final design solves the user’s problem and is a delight to use!

5. Test

The fifth step in the Design Thinking process is dedicated to testing: putting our prototypes in
front of real users and seeing how they get on. During the testing phase, we will observe your
target users—or representative users—as they interact with your prototype. We will also
gather feedback on how our users felt throughout the process.

The testing phase will quickly highlight any design flaws that need to be addressed. Based on
what we learn through user testing, we’ll go back and make improvements. Remember: The
Design Thinking process is iterative and non-linear. The results of the testing phase will often
require us to revisit the empathize stage or run through a few more ideation sessions before
we create that winning prototype.

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1.4 Design Thinking Example

Design thinking has inspired many human-centered products, from health to technology. Every
business, be it startups, large corporations, or nonprofit organizations, is trying to understand its
users' needs and come up with innovative ideas. Here are some of the best design thinking
examples of products and services that lead to success.

Airbnb

 Overview: Airbnb is a multi-billion-dollar online platform right now. But it went

close to bankruptcy in its early days. It is one of the best design thinking examples.
Like with many startups, they were barely noticed by anyone at their launch. A small
change in the design thinking principle made it a multi-billion-dollar business.

 Challenge: Diverse listings in different categories and cities brought traffic to their
site. The company still wasn't making any revenue.

 Realization: They found that there was a repeated pattern in the pictures of their
advertisements. The pictures weren't very appealing, as the owners took them with
smartphones. Moreover, not all the rooms were shown. They didn't get many
bookings because people weren't sure what they would be paying for.

 Solution: As a result, Airbnb associates traveled to New York to meet the hosts and
help them take high-quality pictures. This non-scalable and non-technical solution
doubled their revenue within a week. Airbnb continues to test ideas and understand
the needs of the people who use their platform.

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 TASK 2:
Identify a product or
domain for Design
Thinking process
Case Study
on
2.1 Introduction
Uber Eats is a popular food delivery platform that allows users to order meals from various
restaurants through a mobile app or website. It operates in many cities worldwide and connects
customers with local restaurants and delivery drivers. Users can browse menus, place orders, and
track deliveries in real-time. Uber Eats has revolutionized the food delivery industry by providing
convenient access to a wide range of dining options.
It is operational in over 6,000 cities across 45 countries as of 2021.

Uber Eats parent company Uber was founded in 2009 by Garrett Camp and Travis Kalanick. The
company began food delivery in August 2014 with the launch of the Uber FRESH service in Santa
Monica, California. In 2015, the platform was renamed to Uber EATS and the ordering software
was released as its own application, separate from the app for Uber rides. In 2016, it commenced
operations in both London and Paris.

Uber Eats is a popular online food ordering and delivery platform that connects customers with a
wide range of restaurants and food establishments. Operating as a standalone app or integrated
within the Uber app, Uber Eats provides a convenient and seamless way for users to order their
favorite meals and have them delivered to their doorstep.

With a vast network of partner restaurants, Uber Eats offers an extensive selection of cuisines and
dishes to cater to various tastes and preferences. Users can browse menus, read reviews, and
compare prices to make informed choices. The app provides a user-friendly interface, allowing
customers to track their orders in real-time, communicate with delivery drivers, and enjoy the
convenience of cashless transactions.

Uber Eats leverages the robust logistics capabilities of Uber's transportation network, ensuring
efficient and reliable food delivery services. Delivery drivers, known as "delivery partners," use
their own vehicles to pick up orders from restaurants and deliver them to customers promptly. The
platform employs advanced technology to optimize delivery routes, minimize delivery times, and
provide a seamless and reliable experience for both customers and delivery partners.

With its widespread availability in numerous cities around the world, Uber Eats has become a
popular choice for individuals and families seeking a hassle-free way to enjoy restaurant-quality
meals in the comfort of their homes or offices. The platform's user-friendly interface, extensive
restaurant selection, and efficient delivery services have made it a prominent player in the rapidly
growing food delivery industry.
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2.2 Services that we liked and hated.
Liked: Uber eats

One of the key advantages of using Uber Eats is the convenience it offers. With just a few taps on
your smartphone, you can browse through a wide variety of restaurants and cuisines, place an
order, and have it delivered to your doorstep. This eliminates the need to travel to the restaurant,
wait in line, or deal with parking. It saves time and effort, making it ideal for busy individuals or
those who prefer to dine at home.
There are several things that people often appreciate about Uber Eats:

1. Convenience: Uber Eats allows users to order food from a variety of restaurants and have it
delivered right to their doorstep. It eliminates the need to cook or go out to eat, making it a
convenient option for those who are busy or prefer to stay at home.

2. Wide selection: Uber Eats partners with numerous restaurants, offering a diverse range of
cuisines and menu options. This allows users to explore and try different types of food without the
limitations of a single restaurant.

3. Easy-to-use app: The Uber Eats app is user-friendly and intuitive, making it simple to browse
menus, place orders, and track deliveries. It provides a seamless experience from start to finish.

4. Delivery tracking: Uber Eats provides real-time tracking of orders, allowing users to monitor the
progress of their delivery and know exactly when their food will arrive. This feature adds
transparency and convenience to the process.

5. Delivery options: Users can choose between different delivery options based on their
preferences and needs. Whether it's standard delivery, express delivery, or scheduled deliveries for
later, Uber Eats offers flexibility to accommodate different situations.

6. Promotions and discounts: Uber Eats frequently offers promotions, discounts, and special deals,
which can make ordering food more affordable and appealing to users.

7. Customer reviews and ratings: The app includes customer reviews and ratings for restaurants,
helping users make informed decisions about where to order from based on the experiences of
others.

8. 24/7 availability: Uber Eats operates around the clock in many locations, ensuring that users can
satisfy their cravings or get meals whenever they want, even during late hours.
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These aspects contribute to the popularity and enjoyment of Uber Eats among its users .

Hated: Zomato

While food delivery services like Zomato & swiggy have their advantages, there are also certain
aspects that some people may find frustrating or dislike because of the points mentioned below :

1. Delivery fees and service charges: Food delivery services often add fees and charges on top of
the food costs, which can significantly increase the overall expense of the order.

2. Delivery delays: Occasionally, food deliveries can be delayed due to high demand, traffic
conditions, or other unforeseen circumstances. This can be frustrating, especially when customers
are hungry and expecting their food to arrive promptly.

3. Inaccurate or missing items: Sometimes, orders may arrive with incorrect items or missing
components, which can be disappointing and require contacting customer support for resolution.

4. Limited restaurant options: While food delivery platforms offer a variety of choices, there may
be certain restaurants or cuisines that are not available in a particular area, limiting the selection
for users.

5. Quality and freshness concerns: Food quality and freshness may be compromised during the
delivery process, especially for delicate or temperature-sensitive items. This can be a downside for
those who prioritize the taste and texture of their meals.

6. Communication issues: Occasionally, there can be miscommunication or difficulties in relaying

specific instructions or dietary preferences to the delivery person or restaurant, leading to errors or
unsatisfactory experiences.

7. Environmental impact: Food delivery services contribute to increased packaging waste, as

orders are typically packaged in disposable containers and bags. This can be concerning for those
who are environmentally conscious.

8. Dependence on third-party drivers: Food delivery services rely on a network of independent

drivers, and inconsistencies in their service or professionalism can occasionally affect the overall
experience.
It's important to note that experiences and opinions about food delivery services can vary among
individuals, and not everyone may encounter or have issues with these aspects.
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2.3 Observation
Today, there is hardly any country where we will not find a food ordering and delivery service.
Moreover, as more and more restaurants join the race, the online food ordering market expands.
As a result, online food ordering and delivery systems have started gaining fame over the previous
years and thus have following benefits and advantage as mentioned on the next page.

Benefits

The application and use benefits of Uber Eats are as follows:

1. Easy Ordering: The Uber Eats app provides a seamless and user-friendly interface, allowing
users to easily browse menus, customize orders, and place them with a few taps on their
smartphones. It eliminates the need for phone calls or in-person orders, making the process quick
and convenient.

2. Wide Variety of Restaurants: Uber Eats connects users with a diverse range of restaurants,
offering a wide variety of cuisines and dining options. Users can explore and discover new
eateries, try different flavors, and cater to their specific cravings.

3. Convenience and Time Savings: Uber Eats enables users to enjoy restaurant-quality food
without leaving their homes or offices. It saves time and effort by eliminating the need for travel,
parking, and waiting in line. This is particularly beneficial for busy individuals, those with limited
mobility, or anyone who prefers the convenience of food delivery.

4. Real-Time Order Tracking: Uber Eats provides a real-time tracking feature that allows users to
monitor the progress of their orders. They can see when the order is being prepared, when the
delivery driver is enroute, and receive notifications when it is about to arrive. This transparency
enhances the overall user experience.

5. Flexibility and Availability: Uber Eats operates in numerous cities and regions, making it
widely accessible to many users. It offers flexible delivery hours, often providing 24/7 service,
allowing users to satisfy their food cravings at any time.

6. Promotions and Discounts: Uber Eats frequently offers promotional deals, discounts, and special

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offers to users. This can include reduced delivery fees, buy-one-get-one (BOGO) deals, or
discounts on specific restaurants or menu items.

7. Customer Reviews and Ratings: Uber Eats includes a rating and review system for restaurants,
allowing users to make informed decisions based on the experiences of previous customers. This
helps users choose restaurants with good ratings and positive reviews, ensuring a satisfactory
dining experience.

8. Cashless Transactions: Uber Eats operates on a cashless payment system, meaning users can
securely pay for their orders within the app using credit/debit cards or other digital payment
methods. This eliminates the need for cash transactions and provides a convenient and secure
payment process.

In summary, the application and use benefits of Uber Eats include easy ordering, access to a wide
variety of restaurants, convenience and time savings, real-time order tracking, flexibility and
availability, promotions and discounts, customer reviews and ratings, and cashless transactions.
These benefits contribute to a positive and convenient food delivery experience for users.

Limitations & Challenges

Uber Eats, like any service, has its limitations and challenges. Here are some of them:

1. Limited Restaurant Selection: While Uber Eats offers a wide variety of restaurants in many
areas, the selection may be limited in some regions or neighborhoods. This can restrict users'
options and make it difficult to find specific cuisines or niche restaurants.

2. Delivery Range and Availability: Uber Eats operates within specific delivery ranges, which
means some users located outside these areas may not have access to the service. Additionally, the
availability of delivery drivers can vary depending on the time of day or location, leading to
potential delays or unavailability during peak hours.

3. Delivery Fees and Surge Pricing: Uber Eats charges delivery fees for each order, which can
increase the overall cost. During high-demand periods, surge pricing may be implemented,
resulting in higher prices for popular restaurants or peak times. These additional fees can make the
service less affordable for some users.

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4. Food Quality and Accuracy: Since Uber Eats relies on delivery drivers to transport the food,
there is a potential risk of food quality and accuracy issues. The time it takes to deliver the food
can affect its freshness and temperature. Additionally, mistakes in the order, such as missing items
or incorrect customization, can occur, although Uber Eats has customer support to address such
issues.

5. Reliance on Delivery Drivers: Uber Eats heavily relies on a network of independent delivery
drivers. However, this reliance can lead to challenges such as driver availability, delays due to
traffic or weather conditions, and potential inconsistencies in service quality across different
drivers.

6. Customer Service: While Uber Eats has customer support, resolving issues or getting assistance
can sometimes be challenging. Long wait times or difficulties reaching customer service
representatives can frustrate users who require assistance with order-related problems or
complaints.

7. Environmental Impact: The increased demand for food delivery services like Uber Eats
contributes to additional traffic congestion and carbon emissions from delivery vehicles. This can
have negative environmental impacts, especially in densely populated areas.

It's important to note that the limitations and challenges mentioned above can vary depending on
the location and specific circumstances. However, acknowledging these factors can help users
make informed decisions when using the Uber Eats platform.

SWOT Analysis of Uber Eats

Strengths
• Speedy delivery. Customers get their favorite food within 10 minutes at their doorstep.
• Flexibility in food delivery.
• A separate team of drivers handling Uber Eats deliveries avoids overlap with regular Uber
cab drivers.
• No hidden charges ensure transparency and consistency in price.

Weakness
• Restricted selection of restaurants.
• To know the reviews of restaurants, customers need to log in to Yelp.
• The items under the “Uber Instant Delivery” menu are prepared beforehand and kept in the
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driver’s vehicle. It is the reason why customers throw food many times.

Opportunity
• Uber Eats is available in over 6,000 cities across 45 countries and is expanding.
• Being a late entry in the online food delivery industry, Uber eats got the chance to learn
from other major players’ mistakes.
• Give customers the option to place orders in advance. It will help them in assessing the
demand for food from each restaurant.
• Offer customers the flexibility to get their food delivered at their available time.

Threat
• Uber Eats is a new name in the online food delivery industry.
• Other major food delivery apps like Zomato partner with Chayos, Starbucks, and other
famous companies.

2.4 Conclusion
In conclusion, Uber Eats has transformed the food delivery industry by providing a convenient
platform for users to order meals from a wide range of restaurants. Its user-friendly interface,
extensive restaurant selection, and real-time order tracking have made it a popular choice for
individuals seeking a hassle-free dining experience.
While Uber Eats offers several advantages such as convenience, variety, and promotional offers, it
also faces limitations and challenges. These include limited restaurant selection in some areas,
delivery fees and surge pricing, potential food quality and accuracy issues, reliance on delivery
drivers, and occasional customer service difficulties.
Looking into the future, Uber Eats has a promising scope for growth, particularly in markets like
India. The company can expand its services to new cities and towns, form partnerships with local
restaurants to cater to regional preferences, integrate with Uber's ride-hailing service for added
convenience, target tier 2 and tier 3 cities, emphasize localization, invest in technology
advancements, and prioritize sustainability and social responsibility.

Overall, the future of Uber Eats appears optimistic as it continues to adapt and evolve to meet the
evolving demands and preferences of customers, while also addressing the challenges and
limitations inherent in the food delivery industry.

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 TASK 3:
Perform Immersion
activity to understand
challenges/problem
for the product
3.1 Define the goal and identify Users
Uber Eats' goal is to offer a convenient and diverse food delivery service that connects users with
their favorite local restaurants. They aim to provide a seamless and satisfying experience by
focusing on convenience, choice, speed, transparency, and customer satisfaction. Uber Eats is
committed to making food delivery accessible to a wide range of customers while continually
enhancing the overall user experience.
Uber Eats caters to a wide range of potential users who can benefit from its food delivery services.
Some potential users include:

1. Busy Professionals: Professionals with hectic schedules who may not have the time or energy to
cook or dine out regularly can rely on Uber Eats for convenient and quick meal options.

2. Students: College and university students often appreciate the convenience of having food
delivered to their dorms or apartments, especially during late-night study sessions or when they
don't have access to a kitchen.

3. Families: Uber Eats can be a convenient solution for families looking to have meals delivered to
their homes. It offers a variety of cuisine options that can cater to different family members'
preferences and dietary needs.

4. Office Workers: Employees working in offices or corporate settings often turn to Uber Eats for
a convenient lunch option. They can order meals from nearby restaurants without the need to leave
their workplace.

5. Individuals with Limited Mobility: People with limited mobility or disabilities find Uber Eats
particularly beneficial as it allows them to access a wide variety of food options without leaving
their homes or relying on others for assistance.

6. Social Gatherings and Events: Uber Eats can be an ideal choice for organizing food for social
gatherings, parties, or events. Users can order a variety of dishes and have them delivered to the
event venue, eliminating the need for cooking or transporting large quantities of food.

7. Travelers: Tourists or business travelers who are unfamiliar with the local dining scene can use
Uber Eats to explore and experience local cuisine without the need for extensive research or
language barriers.

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8. Health-Conscious Individuals: Uber Eats offers a range of healthy food options, including
vegetarian, vegan, and gluten-free choices. Health-conscious individuals can easily find and order
meals that align with their dietary preferences.

It's important to note that the potential users of Uber Eats can vary depending on the location,
cultural preferences, and specific circumstances. However, the platform's convenience, variety of
options, and ease of use make it appealing to a diverse range of individuals and groups seeking
food delivery services.

3.2 Points or questions to be focused on for future decisions.

1. Expansion plans: What are the company's strategies for expanding into new markets or regions?
How will it leverage its existing strengths to capitalize on growth opportunities?

2. Innovation and technology: How does the company plan to stay at the forefront of technological
advancements in its industry? Are there any specific research and development initiatives or
partnerships in place to foster innovation?

3. Sustainability and social responsibility: What is the company's vision for integrating
sustainability practices into its operations? How will it address environmental concerns and
contribute to the well-being of local communities?

4. Talent acquisition and development: What are the company's strategies for attracting and
retaining top talent? How will it invest in the professional growth and development of its
employees to ensure long-term success?

5. Customer-centric approach: How does the company plan to enhance its customer experience and
build strong customer relationships? Are there any plans to implement new technologies or
improve existing processes to better serve customers?

6. Strategic partnerships and collaborations: Is the company planning to forge strategic alliances
with other organizations to drive growth and innovation? What are the criteria for selecting
potential partners and how will these collaborations benefit the company's goals?

7. Financial objectives: What are the company's financial goals and key performance indicators?
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Are there any plans to diversify revenue streams or optimize existing ones to achieve sustainable
financial growth?

8. Brand positioning and marketing: How does the company plan to differentiate itself from
competitors and establish a strong brand presence? What marketing strategies and channels will be
utilized to reach target audiences and communicate the company's unique value proposition?

9. Risk management and resilience: What measures will the company take to mitigate risks and
ensure resilience in the face of market uncertainties? Are there any contingency plans in place to
address potential challenges or disruptions?

10. Corporate culture and values: How does the company plan to foster a positive and inclusive
work environment? What core values and ethical principles will guide the company's actions and
decision-making processes?

These points and questions can serve as a starting point to discuss the future goals of a company.
Depending on the specific industry and company, additional points or questions may need to be
included for a comprehensive analysis.

3.3 Methodology used to understand challenges.

A public survey in form of questionnaire is important for Uber Eats for several reasons:

1. Customer feedback: Public surveys allow Uber Eats to gather valuable feedback from its
customers. It helps the company understand their preferences, expectations, and areas for
improvement. This feedback can be used to enhance the user experience, refine the app's features,
and address any issues or concerns.

2. Service improvements: By conducting public surveys, Uber Eats can identify areas where its
service can be improved. This can include aspects such as delivery times, order accuracy,
restaurant selection, and customer support. Understanding customers' needs and pain points
through surveys helps Uber Eats make data-driven decisions to enhance its service quality.

3. Market research: Public surveys enable Uber Eats to conduct market research and gather
insights about consumer trends and preferences. This information can be used to identify emerging
demands, tailor marketing strategies, and make informed business decisions. Understanding the

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market landscape helps Uber Eats stay competitive and relevant in the rapidly evolving food
delivery industry.

4. Product development: Surveys provide an opportunity for Uber Eats to gather feedback
specifically on new features or initiatives it plans to introduce. This helps in assessing the potential
acceptance and impact of these developments, allowing the company to refine its product roadmap
and prioritize resources accordingly.

5. Brand perception and loyalty: Public surveys allow Uber Eats to gauge the overall satisfaction
and perception of its brand among customers. Positive feedback can reinforce customer loyalty
and advocacy, while negative feedback can highlight areas needing improvement. By actively
seeking feedback through surveys, Uber Eats demonstrates its commitment to customer
satisfaction, which can positively impact brand perception and customer retention.

6. Competitive analysis: Public surveys provide insights into how Uber Eats compares to its
competitors. By understanding customers' experiences with other food delivery platforms, Uber
Eats can identify areas where it excels or falls short, enabling it to refine its competitive strategy
and differentiate itself in the market.

Overall, public surveys are an essential tool for Uber Eats to gather feedback, drive improvements,
understand the market landscape, and strengthen its brand and customer relationships. By actively
engaging with customers through surveys, Uber Eats can enhance its service and maintain its
position as a leading food delivery platform.

1. What is your age?

o 15-25
o 25-40
o 40-60
o Above 60

2. Do you normally eat in or go out?

o Eat in
o Go out

3. How often did you eat out in a month?

o Always
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 o Usually
o Rarely
o Never

4. Which of the following do you prefer to order food from?

o Uber eats
o Zomato
o Swiggy
o ONDC

5. On average whenever you order out how much do you spend?

o 50-200
o 200-500
o 500-1000
o Above 1000

6. Which meal do you typically order food online?

o Breakfast
o Lunch
o Dinner
o Snacks

7. What factors influence your decision to choose a particular food delivery service?
o Restaurant selection
o Delivery time
o Price and affordability
o Delivery fees
o Customer review & rating
o
8. Do you prefer contactless delivery options (no physical interaction with the delivery
driver)?
o Yes, always.
o Yes, Sometimes
o No, it doesn’t.
o No, I prefer face-to-face interaction.

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 9. Are you willing to pay a higher delivery fee for faster delivery times?
o Yes
o No
o It doesn't influence my decision.

10. Would you be more inclined to use a food delivery service that offers eco-friendly
packaging and practices?
o Yes
o No
o It doesn't influence my decision.

11. How satisfied are you with the customer support provided by the food delivery service?
o Very satisfied
o Satisfied
o Neutral
o Dissatisfied

12. How likely are you to recommend your preferred food delivery service to friends or
colleagues?
o Very likely
o Likely
o Neutral
o Unlikely

3.3.1 Objectives of the survey

 To study the socio-economic characteristics of the respondents.

 To know about the awareness level of the customers.
 To identify the preference level towards uber eats.
 To study and measure satisfaction level on uber eats.
 To offer suggestions based on findings of the study.

3.3.2 Limitations of the survey

 Time taken for the study is very limited.

 The study is confined to only uber eats customers in Sonipat city.

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  Sample size is limited to 75.
 The results of the analysis made in this study in fully based on the answers given by the
respondents.
 All the findings and observations related to service are purely based on respondent’s
answer; theresponse may be due to personal factor.

3.3.3 Scope of the survey

Generally, people consume food from hotels which takes a lot of time for its delivery. The time
factor will be more in case of people going to restaurants and buy foods and cost will also be
more. This study is conducted to study the consumer perception towards online food ordering
Uber eats, how it bridges the gap between the consumer and the hotels. The factors influencing
the consumers to buy through food ordering application Uber eats is also identified in the study
and the satisfaction derived out of the food ordering applications Uber eats is also examined.

3.3.4 Tools for analysis

 Simple percentage analysis
 Ranking analysis
 Weighted analysis
GENDER

[Link]. Gender No. of respondents Percentage

1 Male 85 54.5
2 Female 70 45.5
Total 155 100

Interpretation
From the above table we found 56% of the respondents are Male and 44 % of the respondents are
Female. Majority 56 % of the respondents are Male.

AGE

[Link]. Age No. of respondents Percentage

1 Below 20 years 72 46.5 %
2 21 -30 years 73 47.1 %
3 30-40 years 6 3.9 %
4 Above 40 years 4 2.6 %
Total 155 100 %

From the above table we found 30.66 %of the respondents from the age group of Below 20
Page | 20
 years, 36 % of the respondents from the age group of 21 -30 years, 24 % of the respondents
from the age group of 31-40 years, 9.30 % of the respondents from the age
group of above 40 years. Majority 30.66 % of respondents were from the age group below
20 years.
SATISFACTION LEVEL ABOUT VARIOUS FACTORS IN UBER EATS

Factors 1(4) 2(3) 3(2) 4(1) Total Mean Score

94 39 15 7 155
Price 3.41
376 117 30 7 530
33 86 34 2 155
Selection 2.96
132 258 68 2 460
39 50 52 14 155
Reliability 2.73
156 150 104 14 424
Customer 27 71 29 28 155
2.6
service 108 213 58 28 404
47 36 54 18 155
Promotion 2.72

Interpretation
The above table justifies the satisfaction level of uber eats. The highest mean score or average is
3.41 for price.

RANKING FACTORS OF UBER EATS

Aspect 1(5) 2(4) 3(3) 4(2) 5(1) TOTAL RANK

30 23 28 37 37 155
Service quality V
-150 -92 -84 -74 -37 437
24 29 46 30 26 155
Responsiveness III
-120 -116 -138 -60 -26 460
31 42 35 26 21 155
Timing I
-155 -168 -105 -52 -21 501
Promotional 36 38 24 26 31 155
II
Aspect -180 -152 -72 -52 -31 487
Product 36 20 26 33 40 155
IV
Availability -180 -80 -78 -76 -40 454

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Interpretation
The above table we found out that timing ranks I, promotional aspects rank II, responsiveness
ranks III, product availability ranks IV, service quality ranks V.

RELATIONSHIP BETWEEN GENDER AND FEATURES OF UBER EATS

FEATURES OF UBER EAT
GENDER EASE OF DISCOUNT CUSTOMERS OFFERS TOTAL
SEARCHING SERVICE
Male 23 30 11 11 75
Female 16 35 15 15 80
Total 39 65 26 25 155

3.3.5 Hypothesis
There is no significant relationship between gender and features of uber eats.

3.4 Summary of the data collected

 Majority 54.5 % of the respondents are Male.

 The majority, 47.1 % of respondents, were from the age group of 20-30 years.

 Majority 77.4 % of the respondents are Under graduates.

 Majority 77.4 % of the respondents are students.

 The majority 45.8 % of the respondent’s income is between Rs. 10001-20000.

 Majority 67.7 % of respondents’ family size is Up to 3-5.

 Majority 68.4 % of the respondent’s family earning members is Up to 2.

 The majority 64.5 % of the respondent’s order through Using App.

 Majority 45.2 % of the respondents expect on time services from uber eats.

 The majority, 60.0% of the respondents, spend Rs.100-250 for every order.

 Majority 51.6 % of the respondents pay through Cash on delivery.

 Majority 40.0 % of the respondents use uber eats service Weekly.

 The majority, 31.0 % of the respondents, are aware through word of mouth.
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  The majority, 45.2 % of the respondents, are highly useful by offers.

 The majority 46.9 % of the respondents like discounts from uber eats.

 Majority 58.7 % of the respondents said uber eats service is Partly Available.

 The majority, 48.4 % of the respondents, prefer uber eats service for low price compared
to hotels.

 Majority 38.1% of the respondents think uber eats prefer because it gives More offers.

 The majority 49.7 % of the respondents Uber eats are accepted that it increases my
savings.

 The majority, 52.9% of the respondents think to recommend to others.

 The majority 39.4 of the respondents usually order lunch online.

 Majority 56.8 of respondents say that Uber eats gives more offers and promotions.

 The majority, 32.9 of the respondents, prefer scooters for more discounts.

 Majority 40.0% of the respondent’s order food in online because of other reasons

 The majority, 44.5% of the respondents, prefer to order food through other sources.

3.4.1 Weighted Average Analysis

The above table justifies the satisfaction level of uber eats. The highest mean score or average is
3.41for price.

3.4.2 Rank Analysis

The above table we found out that timing ranks I, promotional aspects rank II, responsiveness
ranks III, product availability ranks IV, service quality ranks V.

3.4.3 Suggestions based on analysis.

 Uber Eats food delivery company should include the option of pre-booking of foods.
Pre-booking may reduce the time of delivery.
 The responsibility of providing quality food is an important online food delivery
company.
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  The company should not offer any delivery charge for any range of food.

 The area of food delivery should improve and extend their region in Sonipat.

3.4.4 Conclusion
This study was undertaken to examine the service quality, customer satisfaction, and overall
consumer preference of uber eats. In this study, the number of participants were 75 and the type of
questionnaire usedwas structured mailed questionnaire. To conclude, the consumers are satisfied
by the service catered by UberEats in Sonipat. The present study found a significant relationship
between the service provided by Uber Eats and consumer behavior. Demographic factors play an
important role in influencing consumer behavior. It is necessary for Uber Eats company to know
the demographic factors of the consumer to study the consumer behavior

3.5 Challenges & Problems identified.

Striking a balance between competitive pricing for customers and ensuring profitability for the
platform and restaurants can be a challenge. The food delivery industry is highly competitive, with
numerous players vying for market share. The further potential challenges & problems for food
delivery services in India includes:

1. Intense competition: The food delivery market in India is highly competitive, with multiple
players vying for market share. As more companies enter the market, competition will intensify,
leading to challenges in acquiring and retaining customers.

2. Profitability and cost management: Achieving profitability can be challenging due to high
operating costs, including delivery fleet maintenance, rider salaries, marketing expenses, and
discounts. Managing these costs while providing affordable and competitive pricing to customers
poses a significant challenge for food delivery services.

3. Last-mile delivery logistics: India's complex and congested urban landscapes can make last-mile
delivery challenging. Navigating through heavy traffic, finding accurate addresses, and ensuring
timely deliveries can be difficult, particularly in densely populated areas or during peak hours.

4. Regulatory environment: The food delivery industry is subject to evolving regulations and
compliance requirements. Food safety standards, licensing, labor laws, and taxation policies may
change, requiring companies to adapt quickly and ensure compliance.

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5. Quality control and customer satisfaction: Maintaining consistent quality in food preparation
and delivery is essential for customer satisfaction. Ensuring that restaurants adhere to hygiene
standards, monitoring delivery partner performance, and handling customer complaints effectively
are ongoing challenges for food delivery services.

6. Supply chain and inventory management: Coordinating with a large number of partner
restaurants and managing inventory effectively can be complex. Ensuring sufficient stock
availability, managing perishable items, and minimizing food wastage are critical challenges in
maintaining a smooth supply chain.

7. Payment and fraud prevention: Managing secure and seamless payment transactions is crucial.
Implementing robust payment gateways, addressing fraud risks, and building trust with customers
in online transactions are ongoing challenges for food delivery services.

8. Changing consumer preferences and demands: As consumer preferences evolve, food delivery
services need to adapt quickly to changing demands. This includes catering to dietary restrictions,
offering healthier options, accommodating special requests, and incorporating new cuisines or
trends.

9. Rural and remote areas: Expanding food delivery services to rural and remote areas poses
unique challenges due to limited infrastructure, connectivity issues, and lower population density.
Providing efficient and cost-effective delivery services in such areas can be challenging.

10. Environmental sustainability: With growing concerns about environmental impact, food
delivery services will face increasing pressure to adopt sustainable practices. Minimizing single-
use packaging, promoting eco-friendly delivery methods, and reducing carbon footprints will be
important considerations for future operations.

Navigating these challenges requires strategic planning, operational efficiency, innovation, and
adaptability. Successful food delivery services will need to address these challenges proactively
while focusing on customer satisfaction, cost management, and maintaining a competitive edge in
the market.

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 TASK 4:
Ideate solution for given
problem
4.1 Problem statement
Today’s competitive market made service providers plan and implement innovative marketing
strategies. Day by day competition has been increasing more and more in the digital market.
Online food delivery service providers must also compete in order to remain profitable. In order to
maximize the profit and to sustain the market it is necessary to study the factors influencing the
consumer behavior and identify and assess the factors affecting customer satisfaction, delivery
efficiency, and profitability for Uber Eats, in order to improve overall service quality and
maximize operational effectiveness in the highly competitive food delivery market.

4.2 Assumptions Challenged

1. Assumption: Uber Eats is only for delivering food from restaurants.
Challenged: While Uber Eats is primarily known for delivering food from restaurants, it has
expanded its services to include grocery delivery, convenience store items, and other goods in
some locations. Uber Eats is continually expanding its partnerships and offerings to cater to a
broader range of customer needs.

2. Assumption: Uber Eats is only available in urban areas.

Challenged: While Uber Eats initially focused on urban areas, it has expanded its coverage to
include suburban and even rural areas in many countries. By broadening its reach, Uber Eats aims
to provide delivery services to a wider range of customers and increase accessibility for people in
various locations.

3. Assumption: Uber Eats only employs full-time delivery drivers.

Challenged: Uber Eats operates on a flexible gig economy model, allowing individuals to sign up
as independent contractors and work as delivery drivers on a part-time or flexible basis. Many
drivers choose to work for Uber Eats alongside other jobs or commitments, enjoying the flexibility
and convenience it offers.

4. Assumption: Uber Eats drivers are exclusively using cars for deliveries.
Challenged: While cars are commonly used by Uber Eats drivers, they are not the only means of
transportation. Some delivery partners use motorcycles, bicycles, or even walk to make deliveries,
especially in dense urban areas where faster and more efficient modes of transport are necessary.

5. Assumption: All restaurants can participate in Uber Eats.

Challenged: While Uber Eats aims to partner with a wide range of restaurants, not all
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establishments are available on the platform. Participating restaurants may vary depending on
location, demand, and partnerships. Some smaller or independent restaurants may choose not to
join Uber Eats due to various reasons, including operational limitations or concerns about
profitability.

6. Assumption: Uber Eats always offers the lowest prices for food delivery.
Challenged: While Uber Eats strives to offer competitive prices, the cost of delivery can vary
depending on factors such as distance, time of day, and demand. Dynamic pricing may be
implemented during peak hours or for popular restaurants, potentially resulting in higher delivery
fees. Customers should compare prices and delivery options to make informed choices.

7. Assumption: Uber Eats guarantees quick and precise delivery times.

Challenged: While Uber Eats makes efforts to provide timely deliveries, several factors can affect
delivery times, including restaurant preparation time, traffic conditions, and unforeseen
circumstances. External factors such as weather conditions or high demand may also cause delays.
Customers should consider these factors when placing orders and refer to estimated delivery times
provided by the app.

8. Assumption: Uber Eats is available in all countries.

Challenged: Although Uber Eats has expanded its operations to many countries, it may not be
available in every nation or region. Availability is subject to local regulations, market conditions,
and the company's business decisions. It is advisable to check the Uber Eats website or app to
determine if the service is offered in a specific location.

4.3 New Ideas & suggestions to enhance user experience.

1. Improved Delivery Routing: Implement advanced routing algorithms to optimize delivery
routes, reducing delivery time and improving overall efficiency. This can be achieved by
considering factors such as traffic conditions, order sequencing, and proximity to restaurants and
customers.

2. Restaurant Partner Support: Offer comprehensive support and training programs for restaurant
partners to improve their operational efficiency. This can include assistance in optimizing menu
offerings, streamlining order preparation, and implementing effective packaging solutions to
ensure food quality during transit.

3. Transparent Pricing and Lower Service Fees: Introduce transparent pricing structures and lower

Page | 27
service fees to address concerns from both customers and restaurants. Clearly communicate the
breakdown of fees and charges, allowing customers to make informed decisions. Additionally,
explore alternative revenue models, such as advertising partnerships, to reduce reliance on high
service fees.

4. Quality Control Measures: Implement stringent quality control measures to maintain consistent
food quality and safety. This can involve regular inspections of partnered restaurants, enforcing
food handling and storage standards, and implementing customer feedback systems to quickly
address any issues related to quality.

5. Personalized Recommendations: Develop a robust recommendation engine that utilizes

customer preferences, order history, and demographic data to provide highly personalized food
recommendations. This can enhance the customer experience, promote customer loyalty, and
increase order frequency.

6. Sustainability Initiatives: Introduce eco-friendly delivery options such as electric or hybrid

vehicles, bicycle couriers, or partnering with local sustainable delivery services. Implement
measures to reduce packaging waste, encourage recycling, and explore innovative packaging
solutions that minimize environmental impact.

7. Enhanced Customer Support: Invest in a responsive and efficient customer support system that
can handle customer queries, complaints, and refunds promptly. Provide multiple channels for
customer support, such as live chat, phone support, and social media engagement, to ensure a
seamless and satisfactory resolution of issues.

8. Incentives for Delivery Partners: Implement incentive programs to reward and motivate delivery
partners. This can include performance-based bonuses, flexible working hours, and additional
benefits such as healthcare or insurance coverage. Regular feedback and training sessions can also
help improve the professionalism and service quality of delivery partners.

9. Collaborations and Special Promotions: Partner with local events, festivals, and popular food
establishments to offer exclusive promotions, discounts, or limited-time menu items. This can help
attract new customers, generate excitement, and differentiate Uber Eats from competitors.

By implementing these ideas and solutions, Uber Eats can enhance its delivery system, improve
customer satisfaction, attract more restaurant partners, and create a more sustainable and
personalized food delivery experience.

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4.4 Identifying most suited “Idea” for the problem
One unique idea that could potentially address several challenges faced by Uber Eats is the
implementation of centralized kitchen facilities.

Centralized kitchen facilities, also known as ghost kitchens or virtual kitchens, are commercial
kitchens specifically designed for food delivery and takeout orders. Instead of each restaurant
preparing food in their own location, multiple restaurants can operate out of a shared kitchen
space. Here's how this concept can help solve some of the problems faced by Uber Eats:

1. Cost Efficiency: By sharing kitchen space and equipment, restaurants can significantly reduce
their overhead costs. They don't have to invest in expensive restaurant setups or maintain large
dining areas. This cost-saving can be passed on to the customers, resulting in more competitive
prices for food delivery.

2. Improved Efficiency: With a centralized kitchen, restaurants can optimize their operations and
streamline the cooking and preparation process. They can focus solely on food production without
the added complexity of managing dine-in customers. This increased efficiency can lead to faster
preparation times and shorter delivery wait times.

3. Expanded Restaurant Selection: Centralized kitchens can accommodate a variety of restaurant

concepts and cuisines within a single location. This allows customers to have a broader selection
of restaurants to choose from, including popular local establishments that may not have the
capacity for delivery on their own. It enhances diversity and offers a wider range of food options
to customers.

4. Enhanced Quality Control: With a centralized kitchen, there can be better control over food
quality and consistency. Standardized processes and quality checks can be implemented to ensure
that every order meets the expected standards. This can help address issues such as inconsistent
food quality and improve customer satisfaction.

5. Reduced Delivery Times: By locating the centralized kitchen strategically, closer to high-
demand areas, delivery times can be reduced. Shorter distances between the kitchen and customers
can lead to quicker delivery times, making the overall experience more convenient for users.

6. Data Insights and Analytics: Centralized kitchens can provide valuable data insights and

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analytics to both Uber Eats and the participating restaurants. This data can be used to identify
popular food trends, optimize delivery routes, and improve operational efficiency. It enables data-
driven decision-making for all parties involved, leading to continuous improvement in service
quality.

Implementing centralized kitchen facilities for Uber Eats would require collaboration between the
platform and participating restaurants. However, it has the potential to address multiple challenges,
including cost efficiency, operational efficiency, food variety, quality control, and delivery speed.
By leveraging this innovative approach, Uber Eats can enhance its service and customer
experience in a unique and impactful way.

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 TASK 5:
Understanding VR
and AR
5.1 Augmented Reality
Augmented reality (AR) is a technology that overlays digital information or virtual objects onto the real-world
environment, enhancing the user's perception and interaction with the surroundings. Unlike virtual reality, which
creates a completely simulated environment, AR combines virtual elements with the physical [Link]
applications typically rely on devices such as smartphones, tablets, or smart glasses to deliver the augmented
experience. By utilizing sensors, cameras, and GPS, these devices detect the user's location and movements,
enabling the real-time integration of virtual content into the user's field of view.

AR has found applications in various industries, including gaming, education, healthcare, retail, and architecture.
For instance, in gaming, popular examples like Pokémon Go have demonstrated how AR can blend virtual
characters or objects seamlessly into real-world settings, creating an interactive and immersive experience.

n education, AR can be used to provide interactive and engaging learning experiences. Students can visualize
complex concepts, explore historical sites, or interact with virtual objects to deepen their understanding of the
subject matter.

In healthcare, AR has been utilized for medical training, surgical planning, and patient education. Surgeons can use
AR overlays to view patient data and guide them during procedures, improving precision and safety.
Retailers have adopted AR to enhance the shopping experience. Customers can virtually try on clothing, visualize
furniture in their homes, or access additional product information by scanning barcodes or images with their
smartphones.

Overall, augmented reality has the potential to revolutionize how we interact with the world, merging the digital
and physical realms to provide new possibilities for entertainment, education, commerce, and more.

Page | 31
5.1.1 Augmented Reality based 5 applications.
Here are five existing applications based on augmented reality (AR):

1. Pokémon Go: Pokémon Go is a popular mobile game that uses AR to allow players to capture
virtual creatures called Pokémon in real-world locations. Players can see Pokémon overlaid onto
their physical environment through their smartphone screens, creating an interactive and
immersive gaming experience.

2. Snapchat AR Lenses: Snapchat's AR Lenses feature allows users to apply augmented reality
effects and filters to their selfies or the world around them. Users can transform their appearance,
add virtual objects, or apply interactive effects in real-time, enhancing their photos and videos with
playful and creative elements.

3. Google Translate: The Google Translate app utilizes AR to provide real-time translations of
text. By pointing their smartphone cameras at signs, menus, or written text in a foreign language,
users can see the translated text overlaid onto the original text, making it easier to understand and
navigate in different language settings.

4. IKEA Place: IKEA Place is an AR app that helps users visualize furniture in their living spaces.
Users can select furniture from the IKEA catalog and virtually place it in their rooms using their
smartphones or tablets. This allows them to see how the furniture will look and fit before making a
purchase decision.

5. Snapchat's Land markers: Snapchat's Land markers feature transforms famous landmarks and
buildings using AR effects. Users can see landmarks like the Eiffel Tower or Buckingham Palace
come to life with animated effects and interactive elements, providing a unique and entertaining
way to engage with iconic places.

These applications demonstrate the diverse applications of augmented reality, ranging from
gaming and entertainment to language translation, e-commerce, and interactive experiences with
landmarks.

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5.2 Virtual Reality
Virtual reality (VR) is a technology that immerses users in a simulated, computer-
generated environment. By wearing a VR headset, users can experience a sense of presence and
interact with this artificial environment as if they were physically present within it.
VR typically involves a combination of visual, auditory, and sometimes haptic (touch-based)
feedback to create a fully immersive experience. The headset tracks the user's head movements,
allowing them to look around and explore the virtual world from different perspectives.
Additionally, handheld controllers or motion tracking systems enable users to interact with virtual
objects or navigate within the environment.

Apart from gaming, VR has applications in various fields, including education, training,
healthcare, and architecture. In education, VR can transport students to historical sites, simulate
science experiments, or provide virtual field trips, enhancing learning through immersive
experiences.
In training and simulation, VR allows individuals to practice skills in a safe and controlled
environment. For example, pilots can undergo flight training, surgeons can perform virtual
surgeries, and astronauts can train for space missions.

\In healthcare, VR has been used for pain management, therapy, and rehabilitation. Virtual
environments can distract patients from discomfort or provide controlled scenarios for exposure
therapy and rehabilitation exercises.
Architects and designers can use VR to create virtual walkthroughs of buildings and environments,
enabling clients to experience and visualize spaces before they are built.

Virtual reality continues to evolve, with advancements in hardware, software, and content creation.
It holds significant potential to transform various industries, offering new ways of learning,
training, experiencing, and connecting with others in immersive and interactive environments.

Page | 33
5.2.1 Virtual Reality based 5 applications
Here are five existing applications based on virtual reality (VR):

1. Oculus Rift: Oculus Rift is a virtual reality headset primarily used for gaming. It provides an
immersive gaming experience by tracking head movements and displaying high-quality visuals
through the headset. Users can explore virtual worlds, play games, and interact with virtual objects
using handheld controllers.

2. HTC Vive: HTC Vive is another popular VR headset used for gaming and entertainment. It
offers room-scale VR, allowing users to move around within a designated play area and interact
with virtual environments using motion-tracked handheld controllers. The system provides a
highly immersive and interactive VR experience.

3. VRChat: VRChat is a social VR platform that allows users to create avatars and meet and
interact with other users in virtual environments. Users can explore various virtual worlds,
participate in activities, and engage in social interactions with voice chat and gestures. It offers a
virtual community where people can connect and have shared experiences.

4. Google Tilt Brush: Tilt Brush is a VR application developed by Google that allows users to
create three-dimensional artwork in a virtual space. Using handheld controllers, users can paint,
draw, and sculpt in a virtual environment, offering a unique and immersive way for artists to
express their creativity.

5. Virtual Desktop: Virtual Desktop is an application that allows users to access their computer
desktop and applications in virtual reality. It enables users to work, browse the internet, and use
their computer in a virtual environment, providing a more immersive and flexible computing
experience.

These applications showcase the versatility of virtual reality technology, offering experiences
ranging from gaming and social interaction to artistic expression and productivity.

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5.3 Case Study on Google lens
Google Lens is an image recognition technology developed by Google that allows users to identify
and interact with objects in the real world using their smartphone cameras. It uses computer vision
and machine learning algorithms to analyze images and provide relevant information and actions
based on the identified objects.

Case Study: Google Lens in E-commerce

One prominent application of Google Lens is in the field of e-commerce, where it enhances the
shopping experience by providing instant access to product information, reviews, and online
purchasing options. Let's explore a case study highlighting the use of Google Lens in e-commerce:

Company: Online Retailer X

Background: Online Retailer X is an e-commerce company selling a wide range of products,

including clothing, home decor, electronics, and accessories.

Challenge: Online Retailer X faced the challenge of bridging the gap between the online and
offline shopping experiences. They wanted to provide their customers with a seamless way to
explore and purchase products they encounter in their day-to-day lives.

Solution: Online Retailer X integrated Google Lens into their mobile app and website, leveraging
its image recognition capabilities to enhance the e-commerce experience. Here's how it worked:

1. Image Recognition: Customers could use the Google Lens feature within the Online Retailer X
app or by taking photos through the app or website. Google Lens analyzed the images and
recognized various objects, including products, logos, or barcodes.

2. Product Information: Upon recognition, Google Lens provided detailed product information,
including descriptions, prices, sizes, colors, and customer reviews. This allowed users to quickly
access relevant details without the need for manual searching or typing.

3. Online Purchasing: If the recognized product was available in Online Retailer X's inventory,
Google Lens provided a direct link to purchase the item online. Users could seamlessly transition
from discovering a product in the real world to adding it to their online shopping cart with just a
few taps.

4. Similar Recommendations: In addition to specific product information, Google Lens also

Page | 35
offered suggestions for similar products based on the identified item. This helped customers
explore alternative options and discover related products within Online Retailer X's inventory.

Results: The integration of Google Lens into Online Retailer X's platform led to several positive
outcomes:

1. Enhanced User Experience: Customers benefited from a more convenient and efficient shopping
experience. They could effortlessly gather product information and make purchase decisions in
real-time.

2. Increased Conversion Rates: The seamless transition from real-world discovery to online
purchase increased the likelihood of conversions. Customers were more likely to buy products
they found through Google Lens within Online Retailer X's platform.

3. Improved Customer Engagement: Google Lens provided an engaging and interactive way for
customers to explore and discover products. It encouraged users to spend more time on the
platform and interact with the brand.

4. Competitive Advantage: By leveraging Google Lens technology, Online Retailer X

differentiated itself from competitors by offering a cutting-edge and innovative shopping
experience.

Conclusion: The integration of Google Lens into Online Retailer X's e-commerce platform
significantly enhanced the shopping experience for customers. By leveraging image recognition
technology, Online Retailer X effectively bridged the gap between the offline and online worlds,
facilitating seamless product discovery, information access, and online purchasing. This case study
exemplifies the value of Google Lens in transforming traditional e-commerce experiences and
driving business success.

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5.4 Case Study on AR Core
Case Study: AR Core in Retail Furniture Visualization

AR Core is an augmented reality platform developed by Google that enables the creation of AR experiences on
Android devices. Let's explore a case study that showcases the use of AR Core in the context of retail furniture
visualization:

Company: Furniture Retailer XYZ

Background: Furniture Retailer XYZ specializes in selling a wide range of home furniture, including sofas, tables,
chairs, and cabinets. They wanted to enhance the shopping experience for their customers by providing a way to
visualize furniture pieces in their own homes before making a purchase.

Challenge: Furniture Retailer XYZ faced the challenge of helping customers visualize how furniture items would
look and fit within their existing home environments. They wanted to provide an immersive and interactive
experience that would assist customers in making informed purchase decisions.

Solution: Furniture Retailer XYZ integrated AR Core into their mobile app, leveraging its capabilities to offer an
augmented reality furniture visualization feature. Here's how it worked:

1. Furniture Placement: Using the Furniture Retailer XYZ app, customers could select furniture items from the
retailer's catalog and place them virtually within their homes. AR Core enabled precise tracking of the user's
environment and allowed them to position and resize furniture pieces in real-time.

2. Realistic Visualization: AR Core's capabilities, combined with the device's camera, provided a realistic and
immersive visualization of the furniture items in the customer's physical space. Customers could walk around, view
the furniture from different angles, and assess how it would look in their specific room.

3. Material and Color Customization: The app incorporated customization options, allowing customers to explore
different material and color variations for the furniture items. They could switch between fabric textures, wood
finishes, or color options to match their preferences and existing décor.

4. Measurement and Fit Assessment: AR Core enabled accurate measurement of the furniture items and their
dimensions. Customers could assess whether the furniture piece would fit appropriately within their space,
considering factors such as available floor area and room layout.

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Results: The integration of AR Core into the Furniture Retailer XYZ app yielded several positive outcomes:

1. Improved Customer Engagement: The AR-based furniture visualization feature provided an engaging and
interactive experience for customers. It increased their involvement with the retailer's app and encouraged them to
spend more time exploring furniture options.

2. Enhanced Purchase Decisions: By visualizing furniture items in their own homes, customers gained confidence
in their purchase decisions. They could assess how the furniture would fit stylistically and spatially, reducing
uncertainty and improving satisfaction.

3. Reduced Returns and Exchanges: The ability to visualize furniture items in AR helped customers make more
accurate choices, reducing the likelihood of returns or exchanges due to misalignment with their expectations.
4. Competitive Advantage: By leveraging AR Core's capabilities, Furniture Retailer XYZ distinguished itself from
competitors by offering a cutting-edge and innovative shopping experience. This contributed to brand
differentiation and customer loyalty.

Conclusion: The integration of AR Core into the Furniture Retailer XYZ app revolutionized the furniture shopping
experience for customers. By leveraging augmented reality, customers could visualize and customize furniture
items in their own homes, leading to more informed purchase decisions and improved satisfaction. This case study
highlights the value of AR Core in retail, particularly in the context of furniture visualization, and demonstrates how
AR technology can drive customer engagement and provide a competitive edge in the market.

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 TASK 6:
Designing of solution
to the problem
6.1 Discuss a product that you like or dislike and identify
what they need in a bad product to make it good.

Today’s competitive market made service providers plan and implement innovative marketing
strategies. Day by day competition has been increasing more and more in the digital market.
Online food delivery service providers must also compete in order to remain profitable. In order to
maximize the profit and to sustain the market it is necessary for uber eats to study the factors
influencing the consumer behavior. Here are points that we disliked about uber eats:

1. Inefficient Delivery System: The current delivery system of Uber Eats is experiencing
inefficiencies, leading to delays and inconsistent customer experiences. This includes issues such
as late deliveries, missing items, and poor coordination between delivery partners and restaurants.

2. Limited Restaurant Availability: Uber Eats struggles with limited availability of restaurants in
certain areas, leading to a reduced selection of food options for customers. This can result in
customer dissatisfaction and a decreased willingness to use the platform.

3. Pricing and Service Fee Concerns: Customers and restaurants have expressed concerns about
the pricing structure and service fees imposed by Uber Eats. High fees for both customers and
restaurants can deter usage and discourage restaurants from partnering with the platform.

4. Quality Control and Food Safety: Ensuring consistent quality and safety standards across all
partnered restaurants is a challenge for Uber Eats. Instances of food contamination, incorrect
orders, or poor food quality can harm the reputation of the platform and lead to customer
dissatisfaction.

5. Lack of Personalization: Uber Eats currently lacks a robust personalization system that tailors
food recommendations to individual customer preferences. This limits the ability to provide a
highly customized and engaging experience, potentially resulting in reduced customer loyalty.

6. Driver Partner Satisfaction: Uber Eats needs to address issues related to driver partner
satisfaction, including fair compensation, flexible working hours, and support systems. Ensuring a
positive experience for delivery partners is crucial for maintaining a reliable and motivated
workforce.

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Changes needed to improve the product.

Here are some areas where improvements could be made to transform it into a better product:

1. Define Your Target Audience: Identify the specific demographics, interests, and needs of the
audience you want to target. This will help you tailor your marketing efforts and messaging to
appeal to them effectively.

2. Conduct Market Research: Gain a deeper understanding of your target audience and their
preferences. Conduct surveys, interviews, and competitor analysis to gather insights and identify
opportunities for your product.

3. Develop a Compelling Value Proposition: Clearly communicate the unique benefits and value
that your product offers to potential users. Highlight how it solves their problems, fulfills their
needs, or improves their lives in a way that sets it apart from competitors.

4. Create a Strong Brand Identity: Develop a brand identity that resonates with your target
audience. This includes crafting a compelling brand story, designing a visually appealing brand
identity, and establishing a consistent tone of voice in your marketing materials.

5. Build an Online Presence: Establish a strong online presence through a website, social media
channels, and other digital platforms relevant to your target audience. Optimize your online
presence to ensure visibility in search engine results and engage with potential users through
engaging content and interactive communication.

Use of immersive technology to improve the product.

While immersive technologies like virtual reality (VR) and augmented reality (AR) are primarily focused on visual
and spatial experiences, they can indirectly enhance the quality of uber eats service through their integration with
various technologies. Here are a few ways immersive technology can contribute to enhancing the quality of
services provided by uber eats :

1. Augmented Reality (AR) Menu Visualization: With AR, customers can use their smartphones or AR glasses to
view virtual menus overlaid on their surroundings. This allows them to visualize how different dishes would appear
before ordering. It enhances the decision-making process and gives users a more immersive and engaging
experience.

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2. Virtual Restaurant Tours: Uber Eats can partner with restaurants to create virtual tours using 360-degree cameras.
Customers can explore the restaurant's ambiance, seating arrangements, and even the kitchen. This immersive
experience helps customers get a better sense of the restaurant's atmosphere and may influence their ordering
decisions.

3. Delivery Tracking in Augmented Reality: AR can be used to provide real-time delivery tracking in a more
interactive manner. Customers can use their smartphones to view a live map overlaid with virtual markers or icons
representing the delivery driver's position. This immersive tracking experience adds a new level of engagement and
transparency to the delivery process.

4. Gamified Rewards and Loyalty Programs: Uber Eats can introduce gamified elements using virtual reality (VR)
or augmented reality. For example, customers could collect virtual food items or complete challenges within an
immersive environment to earn rewards, discounts, or loyalty points. This approach fosters customer engagement.

5. Virtual Cooking Classes and Tutorials: Uber Eats can partner with restaurants or chefs to offer virtual cooking
classes or tutorials. Using VR headsets or even 360-degree videos, customers can step into a virtual kitchen and
receive step-by-step instructions on preparing a particular dish. This immersive learning experience adds value to
the service and can attract customers looking to improve their culinary skills.

6. Immersive Restaurant Reviews: Uber Eats can incorporate immersive technologies to enhance the review
system. Users could submit video reviews where they share their dining experience through VR or AR recordings.
This enables others to get a more comprehensive understanding of a restaurant before placing an order.

7. Virtual Table Reservations: Uber Eats can leverage VR to enable customers to virtually reserve tables at partner
restaurants. Users could browse virtual replicas of the restaurants, select desired seating arrangements, and make
reservations seamlessly through the app. This feature provides an immersive and convenient way to secure dining
experiences.

By embracing immersive technology, Uber Eats can revolutionize the food delivery industry by creating engaging,
interactive, and memorable experiences for its customers, ultimately enhancing customer satisfaction and retention.
By addressing these areas of improvement, the uber eats services could be transformed into a much better service.
These enhancements would significantly enhance the user experience and potentially turn a disliked product into a
well-regarded and sought-after one.

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6.2 Prototype to use AR and VR in Education.

Prototype Title: AR/VR Integration for Enhanced Educational Experiences

Problem Statement:
Developing a prototype that explores the potential applications of Augmented Reality (AR) and Virtual Reality
(VR) technologies to enhance educational experiences, improve learning outcomes, and increase student
engagement.

Prototype Objective:
The objective of this prototype is to demonstrate how AR and VR can be effectively integrated into the education
sector, offering immersive and interactive learning experiences that go beyond traditional classroom settings. By
leveraging these technologies, the prototype aims to address challenges such as limited access to educational
resources, difficulty in visualizing complex concepts, and low student motivation.

Prototype Features:
1. Virtual Classroom: Create a VR-based environment that simulates a traditional classroom, allowing students and
teachers to interact and engage in real-time discussions regardless of their physical location. Incorporate features
like avatars, voice communication, and collaborative tools to facilitate effective virtual teaching and learning.

2. Interactive 3D Models: Develop AR applications that enable students to explore and interact with three-
dimensional models of complex objects, structures, or organisms. This feature can provide a more engaging and
hands-on experience, helping students visualize abstract concepts and gain a deeper understanding of various
subjects, such as biology, physics, or history.

3. Virtual Field Trips: Design VR simulations that allow students to embark on virtual field trips to historical
landmarks, museums, or even distant locations worldwide. By immersing students in these virtual environments,
the prototype aims to broaden their horizons and provide experiential learning opportunities that might not be
feasible in traditional educational settings.

4. Language Learning and Cultural Exchange: Implement AR-based language learning applications that use real-
world objects and environments to teach vocabulary, pronunciation, and cultural nuances. Additionally, integrate
VR platforms that enable students to virtually visit foreign countries, interact with native speakers, and immerse
themselves in different cultural contexts, enhancing their language proficiency and cross-cultural understanding.

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5. Gamified Learning Experiences: Incorporate gamification elements into the prototype to foster student
engagement and motivation. Design educational games or quizzes within AR/VR environments that reinforce
learning objectives, offer rewards, and track student progress. This feature aims to make the learning process more
enjoyable and encourage active participation.

Evaluation and Testing:

Conduct user testing and feedback sessions with students, teachers, and educational experts to assess the usability,
effectiveness, and impact of the AR/VR prototype on learning outcomes. Iteratively refine the prototype based on
user insights and recommendations.

Conclusion:
By developing this AR/VR prototype for education, the aim is to revolutionize traditional teaching and learning
methods, foster student engagement, and create immersive educational experiences that bridge the gap between the
physical and digital realms.

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References
 [Link]
thinking#:~:text=Design%20thinking%20is%20an%20iterative%2C%20non%2Dlinear%20process%20
which%20focuses,%2C%20Ideate%2C%20Prototype%20and%20Test.
 [Link]
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 [Link]
uncovering-synergies-and-exploring-parallels/?sh=9c94f573e37f
 [Link]

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