Strategic Implementation and Control
Strategic Implementation
The process of putting the chosen strategy into action.
Includes:
Organizational Structure: Aligning structure with strategy.
Resource Allocation: Budgeting and manpower.
Leadership: Motivating employees for change.
Culture: Aligning corporate culture with strategy.
Challenges in Implementation
Resistance to change.
Lack of communication.
Poor leadership.
Resource constraints.
Strategic Control
Monitoring progress and making adjustments.
Types of Control:
Premise Control: Checking assumptions.
Implementation Control: Tracking projects.
Strategic Surveillance: Overall monitoring.
Special Alert Control: Crisis response.
Tools: Balanced Scorecard, KPIs.
Example
If a company launches a new product line and sales are lower than expected, control measures
like promotional campaigns or price adjustments are implemented.