Paper 1

MANAGEMENT CONCEPTS & ORGANISATIONAL BEHAVIOUR

UNIT - I
Nature of Management - Manager and Environment Levels in Management -
Managerial Skills - Planning - Steps in Planning Process - Scope and
Limitations - Short Range and Long-Range Planning - Flexibility in Planning
Characteristics of a sound Plan - Management by Objectives (MBO) - Policies
and Strategies - Scope and Formulation - Decision Making - Techniques and
Processes
UNIT – II
An Overview of Staffing, Directing and Controlling Functions - Organising -
Organisation Structure and Design - Authority and Responsibility Relationships
- Delegation of Authority and Decentralisation - Interdepartmental Coordination
- Emerging Trends in Corporate Structure, Strategy and Culture - Impact of
Technology on Organisational design - Mechanistic Vs Adoptive Structures -
Formal and Informal Organisation.
UNIT – III Perception and Learning - Personality and Individual Differences -
Motivation and Job Performance - Values, Attitudes and Beliefs - Stress
Management - Communication Types Process - Barriers - Making
Communication Effective
UNIT – IV Group Dynamics - Leadership - Styles - Approaches - Power and
Politics - Organisational Structure - Organisational Climate and Culture -
Organisational Change and Development.
UNIT – V Comparative Management Styles and approaches - Japanese
Management Practices Organisational Creativity and Innovation - Management
of Innovation - Entrepreneurial Management - Benchmarking - Best
Management Practices across the world - Select cases of Domestic &
International Corporations - Management of Diversity
PAPER – II MANAGERIAL ECONOMICS
UNIT – I General Foundations of Managerial Economics - Economic Approach
- Circular Flow of Activity - Nature of the Firm - Objectives of Firms - Demand
Analysis and Estimation - Individual, Market and Firm demand - Determinants
of demand - Elasticity measures and Business Decision Making - Demand
Forecasting.
UNIT-II Law of Variable Proportions - Theory of the Firm - Production
Functions in the Short and Long Run - Cost Functions – Determinants of Costs
– Cost Forecasting - Short Run and Long Run Costs –Type of Costs - Analysis
of Risk and Uncertainty.
UNIT-III Product Markets -Determination Under Different Markets - Market
Structure – Perfect Competition – Monopoly – Monopolistic Competition –
Duopoly - Oligopoly - Pricing and Employment of Inputs Under Different
Market Structures – Price Discrimination - Degrees of Price Discrimination.
UNIT-IV Introduction to National Income – National Income Concepts -
Models of National Income Determination - Economic Indicators - Technology
and Employment - Issues and Challenges – Business Cycles – Phases –
Management of Cyclical Fluctuations - Fiscal and Monetary Policies.
UNIT – V Macro Economic Environment - Economic Transition in India - A
quick Review - Liberalization, Privatization and Globalization - Business and
Government - Public-Private Participation (PPP) - Industrial Finance - Foreign
Direct Investment(FDIs).
PAPER –III ACCOUNTING FOR MANAGERS
UNIT-I Book-keeping and Accounting – Financial Accounting – Concepts and
Conventions – Double Entry System – Preparation of Journal, Ledger and Trial
Balance – Preparation of Final Accounts –Trading, Profit and Loss Account and
Balance Sheet with adjustment entries, simple problems only - Capital and
Revenue Expenditure and Receipts.
UNIT-II Depreciation – Causes – Methods of Calculating Depreciation –
Straight Line Method, Diminishing Balance Method and Annuity Method -
Ratio Analysis – Uses and Limitations – Classification of Ratios – Liquidity,
Profitability, Financial and Turnover Ratios – Simple problems only.
UNIT-III Funds Flow Analysis – Funds From Operation, Sources and Uses of
Funds, Preparation of Schedule of Changes in Working Capital and Funds Flow
Statements – Uses and Limitations - Cash Flow Analysis – Cash From
Operation – Preparation of Cash Flow Statement – Uses and Limitations –
Distinction between Funds flow and Cash Flow – only simple problems
UNIT-IV Marginal Costing - Marginal cost and Marginal costing - Importance -
Break-even Analysis - Cost Volume Profit Relationship – Application of
Marginal Costing Techniques, Fixing Selling Price, Make or Buy, Accepting a
foreign order, Deciding sales mix.
UNIT-V Cost Accounting - Elements of Cost - Types of Costs - Preparation of
Cost Sheet – Standard Costing – Variance Analysis – Material Variances –
Labour Variances – simple problems related to Material and Labour Variances
only [Note: Distribution of Questions between Problems and Theory of this
paper must be 60:40 i.e., Problem Questions: 60 % & Theory
PAPER-IV BUSINESS ENVIRONMENT AND LAW
UNIT – I Dynamics of Business and its Environment – Technological, Political,
Social and Cultural Environment - Corporate Governance and Social
Responsibility - Ethics in Business - Economic Systems and Management
Structure - Family Management to Professionalism - Resource Base of the
Economy - Land, Forest, Water, Fisheries, Minerals - Environmental Issues.
UNIT - II Infrastructure - Economic- Social, Demographic Issues, Political
context - Productivity Factors, Human Elements and Issues for Improvement -
Global Trends in Business and Management - MNCs - Foreign Capital and
Collaboration - Trends in Indian Industry - The Capital Market Scenario.
UNIT - III Law of Contract - Agreement - Offer - Acceptance - Consideration -
Capacity of Contract Contingent Contract - Quasi Contract - Performance -
Discharge - Remedies to breach of Contract - Partnership - Sale of Goods - Law
of Insurance - Negotiable Instruments - Notes, Bills, Cheques - Crossing -
Endorsement - Holder in due course - Holder in value - Contract of Agency.
UNIT - IV Company - Formation - Memorandum - Articles - Prospectus -
Shares - Debentures - Directors - Appointment - Powers and Duties - Meetings -
Proceedings – Management - Accounts - Audit - Oppression and
Mismanagement - Winding up.
UNIT - V Factory Act – Licensing and Registration of Factories, Health, Safety
and Welfare measures - Industrial Disputes Act – Objects and scope of the Act,
Effects of Industrial Dispute, Administration under the Act- Minimum Wages
Act - Workmen Compensation Act.
Paper 5

Research Methodology
UNIT-I Research – Qualities of Researcher – Components of Research Problem
– Various Steps in Scientific Research – Types of Research – Hypotheses
Research Purposes - Research Design – Survey Research – Case Study
Research.
UNIT-II Data Collection – Sources of Data – Primary Data – Secondary Data -
Procedure Questionnaire – Sampling methods – Merits and Demerits –
Experiments – Observation method – Sampling Errors - Type-I Error & Type-II
Error.
UNIT-III Statistical Analysis – Introduction to Statistics – Probability Theories
– Conditional Probability, Poisson Distribution, Binomial Distribution and
Properties of Normal Distributions – Hypothesis Tests – One Sample Test – Two
Sample Tests / Chi-Square Test, Association of Attributes - Standard deviation –
Co-efficient of variations.
UNIT-IV Statistical Applications – Correlation and Regression Analysis –
Analysis of Variance – Partial and Multiple Correlation – Factor Analysis and
Conjoint Analysis – Multifactor Evaluation – Two-Factor Evaluation
Approaches.
UNIT-V Research Reports – Structure and Components of Research Report –
Types of Report, characteristics of Good Research Report, Pictures and Graphs,
Introduction to SPSS.
PAPER-VI FINANCIAL MANAGEMENT
UNIT-I Financial Management – Financial goals - Profit vs. Wealth
Maximization; Finance Functions – Investment, Financing and Dividend
Decisions – Cost of Capital – Significance of Cost of Capital – Calculation of
Cost of Debt – Cost of Preference Capital – Cost of Equity Capital (CAPM
Model and Gordon’s Model) and Cost of Retained Earnings – Combined Cost
of Capital (weighted/Overall).
UNIT-II Capital Budgeting – Nature of Investment Decisions – Investment
Evaluation criteria – Net Present Value (NPV), Internal Rate of Return (IRR),
Profitability Index (PI), Payback Period, Accounting Rate of Return (ARR) –
NPV and IRR comparison.
UNIT-III Operating and Financial Leverage – Measurement of Leverages –
Effects of Operating and Financial Leverage on Profit – Analyzing Alternate
Financial Plans - Combined Financial and Operating Leverage – Capital
Structure Theories - Traditional approach - M.M. Hypotheses – without Taxes
and with Taxes – Net Income Approach (NI) – Net Operating Income Approach
(NOI) - Determining capital structure in practice.
UNIT- IV Dividend Policies – Issues in Dividend Decisions – Relevance Theory
– Walter's Model – Gordon's Model – Irrelevance Theory – M-M hypothesis -
Dividend Policy in Practice – Forms of Dividends – Stability in Dividend Policy
– Corporate Dividend Behaviour. UNIT-V Management of Working Capital –
Significance and types of Working Capital – Calculating Operating Cycle
Period and Estimation of Working Capital Requirements – Financing of
Working Capital and norms of Bank Finance – Sources of Working capital –
Factoring services– Various committee reports on Bank Finance – Dimensions
of Working Capital Management
PAPER-VII

MARKETING MANAGEMENT
UNIT-I Introduction to Marketing and Marketing Management, Marketing
Concepts - Marketing Process Marketing mix - Marketing environment. -
Consumer Markets and buying behaviour - Market segmentation and targeting
and positioning.
UNIT-II Product Decisions - concept of a Product - Product mix decisions -
Brand Decision - New Product Development – Sources of New Product idea -
Steps in Product Development - Product Life Cycle strategies- Stages in
Product Life Cycle,
UNIT-III Price Decisions - Pricing objectives - Pricing polices and constraints -
Different pricing method - new product pricing, Product Mix pricing strategies
and Price adjustment strategy.
UNIT-IV Channel Decision - Nature of Marketing Channels –. Types of
Channel flows - Channel functions - Functions of Distribution Channel –
Structure and Design of Marketing Channels -Channel co-operation, conflict
and competition – Retailers and wholesalers.
UNIT - V Promotion Decision - Promotion mix - Advertising Decision,
Advertising objectives - Advertising and Sales Promotion – Developing
Advertising Programme – Role of Media in Advertising - Advertisement
effectiveness - - Sales force Decision.
PAPER – VIII HUMAN RESOURCES
UNIT-I Human Resources Management - Context and Concept of People
Management in a Systems Perspective - Organisation and Functions of the HR
and Personnel Department - HR Structure and Strategy; Role of Government
and Personnel Environment including MNCs
UNIT – II Recruitment and Selection - Human Resource Information System
[HRIS] - Manpower Planning - Selection – Induction & Orientation -
Performance and Potential Appraisal - Coaching and Mentoring - HRM issues
and practices in the context of Outsourcing as a strategy
UNIT-III Human Resources Development –Training and Development Methods
- Design & Evaluation of T&D Programmes - Career Development -
Promotions and Transfers - Personnel Empowerment including Delegation -
Retirement and Other Separation Processes.
UNIT-IV Financial Compensation- -Productivity and Morale - Principal
Compensation Issues & Management - Job Evaluation - Productivity, Employee
Morale and Motivation - Stress Management - Quality of Work Life.
UNIT – V
Building Relationships – Facilitating Legislative Framework - Trade Unions -
Managing Conflicts - Disciplinary Process - Collective Bargaining - Workers
Participation in Management - Concept, Mechanisms and Experiences.
PAPER-9
STRATEGIC MANAGEMENT
UNIT-I Concepts of Strategy - Levels at which strategy operates; Approaches to
strategic decision making; Mission and purpose, objectives and goals; Strategic
business unit (SBD); Functional level strategies
UNIT-II Environmental Analysis and Diagnosis - Environment and its
components; Environment scanning and appraisal; Organizational appraisal;
Strategic advantage analysis and diagnosis; SWOT analysis
UNIT-III Strategy Formulation and Choice - Modernization, Diversification
Integration - Merger, take-over and joint strategies - Turnaround, Divestment
and Liquidation strategies - Strategic choice - Industry, competitor and SWOT
analysis - Factors affecting strategic choice; Generic competitive strategies -
Cost leadership, Differentiation, Focus, Value chain analysis, Bench marking,
Service blue printing
UNIT-IV Functional Strategies: Marketing, production/operations and R&D
plans and policesPersonnel and financial plans and policies.
UNIT-V Strategy Implementation - Inter - relationship between formulation and
implementation - Issues in strategy implementation - Resource allocation -
Strategy and Structure - Structural considerations - Organizational Design and
change - Strategy Evaluation- Overview of strategic evaluation; strategic
control; Techniques of strategic evaluation and control
PAPER - 10 CONSUMER BEHAVIOUR

UNIT - I Consumer Behaviour and Marketing Action - An overview -

Consumer involvement – Decision making processes - Purchase Behaviour and
Marketing Implications - Consumer Behaviour Models
UNIT - II Environmental influences on Consumer Behaviour - Cultural
influences - Social class - Reference groups and family influences - Opinion
leadership and the diffusion of innovations - Marketing implications of the
above influences.
UNIT - III Consumer buying behaviour - Marketing implications - Consumer
perceptions – Learning and attitudes - Motivation and personality –
Psychographics - Values and Lifestyles, Click-o-graphic.
UNIT - IV Strategic marketing applications - Market segmentation strategies -
Positioning strategies for existing and new products, Re-positioning, Perceptual
Mapping - Marketing communication - Store choice and shopping behaviour -
In-Store stimuli, store image and loyalty - Consumerism - Consumer rights and
Marketers' responsibilities.
UNIT - V The Global Consumer Behaviour and Online buying behaviour -
Consumer buying habits and perceptions of emerging non-store choices -
Research and applications of consumer responses to direct marketing
approaches - Issues of privacy and ethics.
PAPER

Paper 11
ENTREPRENEURSHIP MANAGEMENT
UNIT-I Entrepreneurship – Definition, Role and expectations – Entrepreneurial
styles and types – Characteristics of the Entrepreneur – Functions of an
Entrepreneur – Promotion of Entrepreneurship – Role of Socio-Cultural,
Economic and Political Environment – Growth of Entrepreneurship in Pre and
Post independence era – Constraints for the Growth of Entrepreneurial Culture.
UNIT-II Entrepreneurial Motivation Theories - Entrepreneurial Competencies –
Developing Competencies – Role of Entrepreneur. Development Programmes –
Assistance Programme for Small Scale Units – Institutional Framework – Role
of SSI Sector in the Economy – SSI Units – Failure, Causes and Preventive
Measures – Turnaround Strategies.
UNIT-III Identification of Business Opportunity – Preparation of Feasibility
Report – Financial and Technical Evaluation – Project Formulation – Common
Errors in Project Formulation – Specimen Project Report – Ownership
Structures – Proprietorship, Partnership, Company, Co-operative, Franchise.
UNIT-IV Corporate Entrepreneurship (Intrapreneurship) – Concepts – Need –
Strategies - Corporate Practices – Select Cases – Dynamics of Competition –
Plans for Survival and Growth.
UNIT-V Women Entrepreneurship – Need – Growth of women
Entrepreneurship – Problems faced by Women Entrepreneurs – Development of
women Entrepreneurship – Entrepreneurship in Informal Sector – Rural
Entrepreneurship – Entrepreneurship in Sectors like Agriculture, Tourism,
health case, Transport and allied services
PAPER

PAPER -12
INVESTMENT AND PORTFILIO MANAGEMENT
UNIT -I Investment – Basics of Investment – Investment, Speculation and
Gambling – Investment Categories – Investment avenues – Non marketable
Financial Assets – Money Market Instruments – Bond/Debentures – Equity
Shares – Schemes of LIC – Mutual Funds – Financial Derivatives – Real Assets
– Real Estate – Art – antiques and others.
UNIT- II Fundamental Security Analysis – Economic Analysis – significance
and Interpretation of the Economic Indicators – Industry Analysis – Industry
Growth Cycle - Company analysis – Marketing – Accounting policies –
Profitability – Dividend Policy – Capital Structure – Financial Analysis –
Operating Efficiency – Management – Fundamental Security Analysis –
Changes in the Financing Patterns of Indian Companies – Debt-Equity Ratio for
India Companies.
UNIT-III Technical Analysis – Technical Tools - The Dow Theory – Primary
Trend – The secondary Trend – Minor Trends – Support and Resistance Level –
Indicators – Odd Lot Trading – Moving Average – Rate of Change – Charts –
Technical indicators – Charting Techniques – Indicators of the Witchcraft
Variety – Efficient Market Theory – Basic Concepts – Random-Walk Theory –
Weak Form of EMH – Semi-strong Form – Strong Form – The Essence of the
Theory – Market Inefficiencies.
UNIT-IV Portfolio Analysis – Portfolio and Single asset Returns and Risk –
Mean Variance Criterion – covariance – Beta (simple problems) – Portfolio
Markowitz Model – simple Diversification – Risk and Return with Different
correlation – Sharpe’s Single Index Model – Sharpe’s Optimal Portfolio –
Construction of the Optimal Portfolio – Optimum Portfolio with short sales.
UNIT-V Asset Pricing Model Portfolio Evaluation – Capital Asset Pricing
Model (CAPM) – Security Market Line – Assumptions – Arbitrage Pricing
Model (APT) – Portfolio Performance Models – Sharpe’s Performance Index –
Treynor’s Performance Index – Jensen’s Performance Index. Note: Common
paper to MBA(Finance