Business Plan

Name : Talha Raza Sap id: 70158482

Name of Industry
Style On Fabric is a FashionTech brand that offers custom clothing and printed
apparel. It allows customers to create their own designs, making clothes that
show their personal style. The brand combines fashion and comfort, helping
people wear their ideas and express themselves through what they wear ..

1) Name of Business
FashionTech is the industry for Style On Fabric, a custom fashion brand that
allows people to design their own shirts. It uses on-demand printing to transform
ideas into clothing, helping individuals express their unique style...

2) Mission Statement
At Style On Fabric, we aim to help people in Pakistan and beyond express
themselves through custom-made shirts. We simplify the process of turning ideas
into stylish clothing using on-demand printing. Our goal is to provide high-quality,
comfortable, and creative fashion that suits every personality, ensuring customer
happiness and satisfaction.

3) Vision Statement
"Our goal is to become the top custom fashion brand in Pakistan. We want to help
people show their style by offering clothes that are easy to get, good quality, and
full of expression. We want everyone to feel proud to wear clothes that show
who they are and how creative they can be."
 4) Introduction of Business
style On Fabric is an online clothing store from Pakistan, made on the Shopify
platform. It sells high-quality clothes with custom prints. The main goal is to give
customers the freedom to show their own style.

Customers can upload their own designs or work with our designers to create
something special. They can also choose from many ready-made designs available
on our website. We use a special printing method called DTF (Direct to Film) to
make sure the prints are bright and last long.

At first, Style On Fabric is focusing on customers in Pakistan. We sell stylish and

comfortable clothes like baggy t-shirts, hoodies, and matching outfits for different
fashion tastes. Our online store is run by a skilled team and promoted through
social media, where we already have more than 10,000 followers.

By mixing great printing, personal service, and creative design, Style On Fabric
wants to turn fashion into a way for people to express who they are.

5) Management Team

Name Role Responsibilities

Oversees all creative and

operational tasks; designs
unique artwork; ensures printing
Talha Founder & Sole Manager
quality; handles customer
service, order processing, and
marketing.

Manage technical development,

Market Hire Professionals Shopify Store Setup backend operations, and store
maintenance.
Notes:

 As the business grows, each core function (design, marketing, customer service, and
technical operations) will gradually develop its own specialized support team. For example:

 Design support staff under the Founder (Talha) for managing bulk orders and custom
artwork requests.
 Customer service representatives to assist with increased order volume and inquiries.
 Marketing assistants to help manage social media promotions, influencer campaigns, and
seasonal launches.
 Technical support staff under the hired Shopify expert for maintaining and scaling the
website.

 Over time, mid-level managers may be added to oversee these support teams, ensuring
smoother workflows and higher efficiency as the brand expands both locally and internationally.

6) Organizational Hierarchy

The organizational structure of Style On Fabric is currently founder-led and

streamlined, allowing for close supervision, creative control, and personalized
customer interaction
Founder & Sole Manager (Talha)

┌─────────────────────┬────────┼───────────────┬─────────────────────┐

│ │ │ │ │

Graphic Design & Customer Marketing & Shopify Store Future Roles
llustration Service Social Media Development (To be added later)

│ │ │ │

└─────► Handled └────► Handled └────► Handled by

by Talha by Talha hired developer

Analysis
 1) SWOT Analysis

Strengths Weaknesses

•Talha is a skilled graphic designer with a strong

creative background. • Sole founder managing all tasks may lead to
• Personalized customer service handled directly overload or delay.
by the founder. • Limited manpower and resources in early stage.
• Use of high-quality DTF printing for vibrant, • Store setup and tech maintenance depend on
durable results. external hired help.
• Existing 10k+ social media following for • No in-house production or printing equipment (if
organic promotion. outsourced).
• Shopify-based professional website for smooth
online operations

Opportunities Threats
• Rising demand for custom printed clothing in • High competition from other local and
Pakistan. international apparel brands.
• Expansion into hoodies, pants, and full fashion • Price wars and quality compromises in the
sets.
custom fashion market.
• Growth in e-commerce culture and digital
• Delays in delivery/logistics affecting customer
payments.
trust.
• Future export potential beyond Pakistan.
• Collaborations with influencers and local • Dependence on social media platforms for
artists. marketing reach.
• Evolving customer trends and fashion
preferences.
TOWS Matrix (Strategic Actions)

Strengths (S) & Opportunities (O)

SO Strategies:

 Collaborate with local influencers using in-house design skills.

 Launch limited-edition collections with high-quality printing.

Weaknesses (W) & Opportunities (O)

WO Strategies:

 Hire interns or freelancers to improve workflow.

 Use customer feedback to identify trends and expand product range.

Strengths (S) & Threats (T)

ST Strategies:

 Market superior print quality to outshine competitors.

 Promote Talha’s involvement to build customer trust.

Weaknesses (W) & Threats (T)

WT Strategies:

 Outsource technical support as needed to save costs.

 Use pre-orders to manage inventory and avoid delays.

2) Porter’s Five Forces Analysis

1. New Entrants – Medium Threat
Shopify makes it easy to start a store, but building quality and trust takes time. Talha's
social media presence creates tough competition for newcomers.
2. Supplier Power – Low to Medium
T-shirts and ink are readily available. Some technical help is needed to set up the store,
but it's a one-time effort.
3. Buyer Power – Medium
Customers compare prices, but unique designs and personal service keep them engaged.
Interest in custom fashion is growing.
4. Substitutes – High Threat
Customers can use local shops, platforms like Daraz, or DIY tools. Fast fashion offers
cheaper alternatives.
5. Competition – High
Many similar stores exist. However, Style On Fabric stands out with quality printing and
creative designs, requiring constant innovation to remain competitive.

3) PESTEL Analysis
[Link] Factors

 Government policies and tax changes can affect pricing and profits.
 Support for digital businesses may offer benefits.

2. Economic Factors

 Inflation raises material costs.

 Online shopping is growing in Pakistan.
 Middle-class demand drives affordable fashion sales.

3. Social Factors

 Youth prefer custom and trendy clothes.

 Designs must respect local culture.
 Social media boosts trust and sales.

4. Technological Factors

 DTF printing ensures good quality.

 Shopify tools help manage the store.
 Mobile-friendly websites are essential.

5. Environmental Factors

 Eco-friendly materials are more popular.

 Waste management is important.
 Weather affects clothing demand and delivery.

6. Legal Factors

 Clear return and privacy policies are required.

 Use only original or approved designs.
 Follow e-commerce and digital laws in Pakistan.

4) SOSTAC Analysis
1. Situation – Where are we now?

 Custom apparel brand on Shopify (Pakistan-based)

 Strong presence on Instagram & TikTok (10k+ followers)
 Offers T-shirts, hoodies, custom designs using DTF printing
 Small team, no global shipping yet

2. Objectives – Where do we want to go?

 Short-term: 5,000+ customers, 200+ monthly orders

 Mid-term: Launch international shipping, add more products
 Build a loyal customer base with 30% returning buyers

3. Strategy – How do we get there?

 Focus on youth, creatives, and fashion lovers

 Promote unique, expressive clothing
 Use social media content and customer engagement

4. Tactics – How exactly do we do it?

 Sell via Shopify & WhatsApp

 Promote through reels, influencer collabs, giveaways
 Offer discounts and bundle deals
 Start a university ambassador program

5. Action – What is the plan?

 Launch curated designs

 Run social campaigns
 Offer free design mockups
 Hire support/design staff in future
6. Control – How do we measure success?

 Track website traffic, orders, and revenue

 Monitor social media engagement
 Collect customer reviews and repeat order rate

5) AIDA Analysis
Stage Description Agrovision Application
- Eye-catching social media ads showcasing before and
Capture the target
after disease detection results. - Live demo sessions at
Attention audience’s awareness of
local farmer markets and cooperatives to demonstrate the
the product.
product.
- Share success stories and testimonials from pilot users. -
Engage prospects by
Publish short, easy-to-understand videos explaining how
Interest highlighting benefits and
to upload images and receive instant disease
features.
recommendations.
- Highlight eco-friendly and cost-saving treatment plans
Build a strong preference
customized for Pakistan’s land and water conditions. -
Desire for Agrovision over
Offer free trials for premium subscriptions featuring
alternatives.
advanced analytics.
Drive the user to take the - Simplify sign-up with one-click social login and guided
Action desired step (sign-up, onboarding process. - Provide limited-time discounts or
subscription). bundle deals in partnership with agrochemical suppliers.
BCG Matrix

 High Market Growth

o Star:
 Custom Printed T-shirts & Hoodies
 Fast-growing and popular
 Drives customer engagement and loyalty
o Question Mark:
 Expansion to Baggy Pants & Matching Jeans
 High interest, new product category
 Needs investment in marketing
 Low Market Growth
o Cash Cow:
 Ready-Made Design Collections
 Stable sales, steady income
 Supports cash flow for growth
o Dog:
 International Delivery (Future Plan)
 Minimal focus, requires evaluation
 Postpone major investments until stabilized

Strategic Implications

 Star:
o Maintain quality, introduce new designs, and aggressive marketing.
 Cash Cow:
o Optimize pricing and inventory for consistent revenue.
 Question Mark:
o Invest in customer preferences and marketing.
 Dog:
o Monitor conditions and delay investments.
 6) STP (Segmentation, Targeting, Positioning) Marketing
Segmentation

Segment Key Traits Needs

Budget Buyers Price-sensitive Affordable, durable clothing
Trendy Youth Age 18–30, social media active Trendy, high-quality custom designs
Corporate Clients Bulk orders Customization, timely delivery
Gift Buyers Special occasions Personalized designs, good packaging

Targeting

 Primary Target: Trendy Young Adults

→ Love unique designs, shop online, active on social media
 Secondary Target: Corporate Clients & Gift Buyers
→ Need reliable, custom bulk orders

Positioning

Main Message:
"Style On Fabric – Your Creative Partner for Unique, Quality Printed Apparel."

 For Youth: "Show your style with exclusive and artistic prints."
 For Businesses & Gifts: "Custom prints for your brand or moments — fast and reliable."

Positioning Map

(Shows where your brand stands based on customization/quality and cost)

High Customization & Quality

| ● Trendy Young Adults

| (Unique Designs)

|
 |

● Budget Buyers

(Affordable Apparel)

└────────────────────────────────────────────▶
Low Cost & Basic Designs