IEEE | Rutgers Online Mini-MBA for Engineers

Module Descriptions
Business Ventures and Innovation Customer Experience
Creating and launching new technology ventures and introducing novel products and new services to fresh Being a customer-centric organization isn’t just about having the best customer service people. It’s also about
markets, and doing so successfully, are based on creating new opportunities and implementing innovations ensuring that every function in the organization is aligned to this goal. And in our fast-paced world of tweets
within existing organizations. This module introduces participants to entrepreneurial thinking and different and texts, keeping all functions aligned to that goal is necessary and challenging at the same time. Topics in this
methods of effectively executing new ideas. Topics include evaluating opportunities to recognize the good ideas, module include understanding the value of CX and building an effective business case for investing in it—an
forming great teams, preparing business and technology commercialization plans, pinpointing and obtaining overview of journey mapping and various measurements used to monitor your CX results.
necessary resources, designing test scenarios, and developing and knowing when to use exit strategies.
Sales and Marketing in Practice
Managing New Product Development Just because you built something cool doesn’t guarantee customers will come. However, sales and marketing
Technology product development has become somewhat of an arcane art. A visionary invents the spreadsheet or can often be seen as, at best, a “necessary evil” among technology teams. That shouldn’t be the case.
the iPhone—or some other better mousetrap—and millions beat a path to the door. But is that all it is—a stroke Products and promotion should work hand-in-hand to help you reach your best customers and provide them
of genius? Lean Product Development shows us a new way based on the realization that making the technology the products that solve their problems. A number of useful frameworks exist that will help you integrate all
work is usually the easy part of technology product development. Finding something people actually want to the components of sales and marketing throughout your product development and management process—and
buy—that’s the real challenge. Whether you build for internal clients or external customers, you must test with move marketing from a “necessary evil” to simply “necessary.”
your user base throughout the development process to make sure your technology actually meets the mark.
Data Driven Problem Solving
Analyzing Financial Statements Problem-solving is an essential skill in today’s fast-paced and ever-changing workplace. This module provides a
Understanding technical descriptions, complex schematics, and engineering models are a given for today’s systemic multi-step problem-solving for consequential business decisions with significant outcomes in a diverse
technical professionals. But when presented with financial reports, some/many technical professionals might global workforce. The course utilizes case scenarios giving specific examples to illustrate the steps in problem-
as well be reading in another language. This module will acquaint participants with how to read and analyze solving and decision-making. It provides frameworks to mitigate and avoid common mistakes at each stage to
financial statements, as well as understand the underlying story they tell. Topics include balance sheets and ensure successful problem-solving. It aims to make you an effective business manager who proactively solves
income and cash flow statements, as well as fundamental financial analysis using net present value, time value business problems using data and anecdotes.
of money, rate of return, and other measures of investment attractiveness, trade-offs between risk and return,
and making effective capital budgeting decisions. Leadership
As organizations constantly transform in an effort to maintain competitiveness in a dynamic and uncertain
Keys to Successful Negotiation business environment, effective leadership often makes the distinguishing difference between success and
This module could be subtitled “How to Get What You Want and Move the Relationship Forward.” Using failure. This module explores the human dimension of work and considers both the theory and practice of
discussions, exercises, and humor in a relaxed atmosphere, each participant will have the opportunity to evaluate leading and managing people in contemporary, successful organizations.
and improve their communication skills. The premise of this module is that although everyone has been
negotiating to obtain satisfaction of their wants since they were infants, they usually have not considered the Business Strategy
reasons why they succeed or fail. In this module, each participant will individually evaluate their goals, strategies, For technology firms, business strategy is about how to create value for shareholders. This module provides
and tactics to learn how they can be employed to achieve a successful negotiation. the tools necessary for you to make key decisions about which markets to compete in and how to surpass the
competition in those markets. Gaining a competitive advantage is critical to winning. This module will also help
Impacts of Global Economics you determine the capabilities and management systems that are necessary for you to execute the strategy.
This highly-applied and real-world module is designed primarily for participants who have technical backgrounds.
It will demystify the role of the Federal Reserve and of national fiscal policies not just in the U.S., but also in the
Eurozone, India, and China. Given the global supply chains, any macroeconomic analysis that is not global would
be seriously deficient. Engineers and scientists today wear many hats and are key players in the design of global
R&D strategy, which necessitates a thorough analysis of the global/monetary backdrop. This module will ensure
that technical professionals and engineers alike will be well-equipped to thrive in today’s multi-faceted workplace.

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