A STUDY On CUSTOMERS RETENTION ON TMB IN
MADURAI CITY
A project Submitted to [Link] Nadar College, Nagamalai, in
partial fulfilment of the requirements for the award of the Degree of
BACHELOR OF BUSINESS ADMINISTRATION (S/F)
Submitted By
K. ARUNJUNAI RAJESH
[Link]. 211803111
Under the guidance of
Mrs. P. ANU PRIYA LAKSHMI MBA, [Link].
ASSISTANT PROFESSOR
BUSINESS ADMINISTRATION (S/F)
[Link] NADAR COLLEGE
(An Autonomous co-educational Institution, Affiliated to Madurai Kamaraj University)
Re-Accredited with ‘A’ Grade by NAAC
Nagamalai, Madurai – 625019.
APRIL– 2024
DECLARATION
I hereby declare that the project entitled “A STUDY On
CUSTOMERS RETENTION ON TMB IN MADURAI CITY ”
submitted to the Department of Business Administration(S/F), N. M. S. S.
Vellaichamy Nadar college, Nagamalai, Madurai, in partial fulfilment of the
requirement for the award of the degree of BACHELOR OF BUSINESS
ADMINISTRATION (S/F) is a record of original research work done by me
under the supervision and guidance of Mrs .P. ANU PRIYA [Link],
[Link]. ASSISTANT PROFESSOR , BUSINESS ADMINISTRATION(S/F) ,
and this work has not been submitted elsewhere for any other degree.
Place: Signature of the Candidate
Date: (K. ARUNJUNAI RAJESH)
BONAFIDE CERTIFICATE
Certified that this Project/Thesis titled “A STUDY ON CUSTOMERS
RETENTION OF TMB IN MADURAI CITY”, submitted to the Department of
English in partial fulfilment of the requirement for the award of the degree of
BACHELOR OF BUSINESS ADMINISTRATION (S/F), is a bonafide work
[Link] RAJESH( Reg. No. 211803111) who carried out the work under
my supervision. Certified further that to the best of my knowledge the work
reported herein does not form part of any other thesis or dissertation on the basis of
which a degree or award was conferred on an earlier occasion on this or any other
candidate.
Signature of the HOD with date
EXTERNAL EXAMINER
SIGNATURE
Dr. D. Selvamani
Head of the department
Department of Business administration (s/f)
N.M.S.S. Vellaichamy Nadar College,
Madurai
ACKNOWLEDGEMENT
I praise and thank god for giving me good health and wisdom.
I sincerely thank our principal Dr. [Link], [Link].,[Link].,Ph.D. for giving
me this wonderful opportunity.
I extend my gratitude to our Director Dr. [Link], [Link]., [Link]., PGDCA,
[Link].,Ph.D., for helping me to carry out this training.
I also thanks Dr. D .SELVAMANI, [Link].,[Link].,MBA.,PGDCA,Ph.D, Head of
the department of Business administration(s/f) studies for the successful completion of this
training work.
I thank Mrs. P. ANU PRUYA LAKSHMI,M.B.A., [Link]., ASSISTANT
PROFESSOR, BUSINESS ADMINISTRATION(S/F), internal guide for him continuous
support and sharing of him expertise.
I thank my parents, well-wishers and friends who helped me directly and indirectly in the
completion of this work