Activity#2 : From Problem to Business Idea
Conduct a research about a local/international business to fill out the template of the LEAN CANVAS below.
PROBLEM SOLUTION UNIQUE VALUE PROPOSITION “UNFAIR” ADVANTAGE CUSTOMER SEGMENTS
KEY METRICS CHANNELS
COST STRUCTURE REVENUE STREAMS
Criteria for Grading "From Problem to Business Idea: LEAN CANVAS"
1. Problem (15%)
Excellent (14-15 points): The problem is clearly and concisely articulated, with strong alignment to the identified problem from Activity #1. Includes context and impact.
Good (12-13 points): The problem is articulated but lacks depth or clear connection to Activity #1.
Satisfactory (8-11 points): The problem is present but vague or incomplete.
Needs Improvement (0-7 points): The problem is missing, unclear, or poorly defined.
2. Solution (15%)
Excellent (14-15 points): The solution is innovative, feasible, and well-aligned with the problem. Clear steps or strategies are outlined.
Good (12-13 points): The solution is reasonable but lacks detail or innovation.
Satisfactory (8-11 points): The solution is present but overly broad or underdeveloped.
Needs Improvement (0-7 points): The solution is unclear, impractical, or missing.
3. Unique Value Proposition (15%)
Excellent (14-15 points): The unique value proposition is compelling, clearly differentiates the solution, and directly addresses customer needs.
Good (12-13 points): The value proposition is clear but may lack distinctiveness or strong alignment with customer needs.
Satisfactory (8-11 points): The value proposition is present but generic or vague.
Needs Improvement (0-7 points): The value proposition is unclear or absent.
4. “Unfair” Advantage (10%)
Excellent (9-10 points): The “unfair” advantage is specific, realistic, and provides a competitive edge.
Good (7-8 points): The advantage is reasonable but lacks specificity or strong differentiation.
Satisfactory (5-6 points): The advantage is mentioned but vague or weak.
Needs Improvement (0-4 points): The advantage is missing or poorly articulated.
5. Customer Segments (10%)
Excellent (9-10 points): Customer segments are well-defined, specific, and aligned with the problem and solution.
Good (7-8 points): Customer segments are identified but lack detail or specificity.
Satisfactory (5-6 points): Customer segments are vague or overly broad.
Needs Improvement (0-4 points): Customer segments are unclear or missing.
6. Key Metrics (10%)
Excellent (9-10 points): Key metrics are specific, measurable, and relevant to evaluating success.
Good (7-8 points): Key metrics are present but lack clarity or precision.
Satisfactory (5-6 points): Metrics are overly broad or incomplete.
Needs Improvement (0-4 points): Metrics are missing or irrelevant.
7. Channels (10%)
Excellent (9-10 points): Channels are clearly identified and appropriate for reaching the target audience.
Good (7-8 points): Channels are present but may lack specificity or alignment.
Satisfactory (5-6 points): Channels are broad or not well-defined.
Needs Improvement (0-4 points): Channels are unclear or absent.
8. Cost Structure (7.5%)
Excellent (7 points): The cost structure is detailed, realistic, and covers all major expenses.
Good (5-6 points): The cost structure is present but may lack detail or accuracy.
Satisfactory (3-4 points): The cost structure is broad or incomplete.
Needs Improvement (0-2 points): The cost structure is unclear or missing.
9. Revenue Streams (7.5%)
Excellent (7 points): Revenue streams are well-defined, realistic, and aligned with the solution.
Good (5-6 points): Revenue streams are reasonable but lack detail or precision.
Satisfactory (3-4 points): Revenue streams are broad or incomplete.
Needs Improvement (0-2 points): Revenue streams are unclear or missing.
Total: 100%