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Motivation and Personality Study Notes

Chapter 10 covers key concepts related to motivation, personality, and emotion, including definitions and classifications such as Maslow's hierarchy of needs and McGuire's motives. It outlines true/false statements regarding these theories and provides an essay outline on various psychological theories and models. The chapter emphasizes the interplay between motives, personality traits, and emotional responses in influencing behavior.

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8 views2 pages

Motivation and Personality Study Notes

Chapter 10 covers key concepts related to motivation, personality, and emotion, including definitions and classifications such as Maslow's hierarchy of needs and McGuire's motives. It outlines true/false statements regarding these theories and provides an essay outline on various psychological theories and models. The chapter emphasizes the interplay between motives, personality traits, and emotional responses in influencing behavior.

Uploaded by

liugiakiet
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Chapter 10 - Motivation, Personality,

and Emotion (Study Notes)


Multiple Choice Notes
 1. Energizing force that activates behavior → Motivation
 2. Stable behavioral tendencies across situations → Personality
 3. Strong, uncontrollable feelings → Emotions
 4. Unobservable inner force that compels behavior → Motive
 5. Kelly hungry searching for food → Motive
 6. Term interchangeable with motivation → Need
 7. Maslow’s hierarchy premise → All of the above
 8. Not in Maslow’s needs → Cognition
 9. Food, water, sleep, sex → Physiological
 10. Katrina victims’ motives → Physiological
 11. Smoke detectors, insurance, sunscreen → Safety
 12. Desire for love, affiliation → Belongingness
 13. Status, prestige, self-respect → Esteem
 14. Desire for self-fulfillment → Self-actualization
 15. 'Be all you can be' slogan → Self-actualization
 16. McGuire motives for orientation/meaning → Cognitive
 17. Motives to reach satisfying feeling states → Affective
 18. Strive to maintain equilibrium → Preservation-oriented
 19. Emphasize development → Growth
 20. Not used in McGuire classification → Temporary vs Permanent outcome

True / False Notes


 87. Maslow: all humans acquire similar motives → TRUE
 88. Affective motives = adaptive orientation → FALSE (they are about feelings/goals)
 89. Need to attribute cause = cognitive theory → FALSE (related to attribution)
 90. Need for stimulation is active/external → TRUE
 91. Affective preservation motives list → FALSE
 92. Marketers create needs → FALSE (they create demand)
 93. Manifest motives = primary motives → FALSE
 94. Laddering identifies latent motives → TRUE
 95. Conflicts between motives are rare → FALSE (frequent)
 96. Personality = response tendencies → TRUE
Essay Notes (Outline)
 Maslow’s hierarchy (lowest → highest): Physiological → Safety → Belongingness →
Esteem → Self-actualization. Premises: (1) Similar set of motives, (2) Some more basic,
(3) Basic satisfied before higher, (4) As satisfied → advanced motives activate.
 McGuire’s cognitive preservation motives: Consistency, Attribution, Categorization,
Objectification.
 Regulatory focus theory: Promotion-focused → growth, hopes, aspirations (seek positive
outcomes). Prevention-focused → safety, duties, obligations (avoid negative outcomes).
 Five-Factor Model of personality: Extroversion, Instability, Agreeableness, Openness,
Conscientiousness.
 Brand personality dimensions: Sincerity, Excitement, Competence, Sophistication,
Ruggedness.

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