Before After Bridge
Part Purpose Prompt
Before Paint the picture of the “old "I used to feel [frustration], struggling with
life” [problems]."
After Share the result "Now, I’ve [what changed] and feel [emotion or
impact]."
Bridge Connect it to your "What made the difference? [solution or insight]
product/service/lesson — and that’s what can work for you too."
About Me Story
Step Purpose Script Prompt
Set the Scene Introduce the main "A few [months/years] ago, I was stuck
character and the core dealing with [problems]..."
challenge
The Struggle Describe the pain or "Because of this, I constantly felt
issues this created [pain/frustration]."
Failed Show what was tried "I tried everything — from [failed method]
Attempts before (that didn’t work) to [another method], but nothing helped."
Turning Point Reveal the breakthrough "Then after [X time], I found the one thing
discovery that changed everything — [solution]."
The Shift Share the "Once I started doing this, everything
transformation/result began to change — I felt/got [result]."
Final Message Share how this became "That’s why I now help others do the same
your purpose or offer a through [your service/offer]."
CTA
The Breakthrough
Part Purpose Prompt
Problem State what wasn’t "Even after trying everything like [method], I
working was still stuck."
Breakthrough Show the moment of "Then it hit me — the one thing I never tried
realization was [key insight]."
Fix/Takeaway Share what changed "This changed the game for me. Now I [result]
and how it helped thanks to [new method/idea]."
Challenge to Victory
Stage Purpose Prompt
Doubt Share what was holding "I didn’t think I could do this because
you back [belief/fear]."
Struggles Describe the setbacks and "I kept trying, but [obstacles] made me
frustration question everything."
Turning Point What shifted things in your "Then something clicked — I tried [new
favor approach/idea]."
Solution Reveal the exact thing that "What changed everything was
helped [solution/system]."
Transformation Highlight your win "After this, I finally [achieved the result]
and felt [emotional reward]."
Myth Bust End with a truth bomb that "It’s not that [myth], it’s just that people
crushes a common belief focus on the wrong things."
Man in a Hole
Step Purpose Script Prompt
Comfort Describe the “normal” or "I was doing okay — [living, working, etc.] —
Zone routine life but something felt missing."
Trigger Introduce the "Then [accident/realization/event] hit me like a
Moment life-changing incident brick..."
Downfall Share the emotional or "That’s when things truly fell apart — I felt [low
mental drop point/emotion]."
Recovery Reveal the climb back up "But I decided to [use positive action], and
Begins that’s when things started turning around."
Better Than End with where you are "Now I feel better, stronger, and more aligned
Before now and what you’ve than ever — here’s what helped me..."
learned
The 4 P's Formula
Step Purpose Prompt
Promise Start with a bold claim "Here’s how I [achieved the result] without
or benefit [common struggle]."
Problem Explain the pain point "Most people struggle with [problem] because
most people face they’re missing [key element]."
Proof Share your story or "I used this myself and went from [before] to [after]
client result in just [time]."
Proposal Offer your method or "If you want to do the same, here’s the exact
CTA 3-step method I used..."