“Comparative Analysis of Online Buying over Actual Buying”
RESEARCH PROBLEM:
1. To what extent do consumers perceive online shopping as a more
convenient and efficient alternative to traditional brick-and-mortar shopping,
and what specific factors contribute to this perception?
2. How do consumers’ experiences with online shopping, particularly in terms
of product quality, delivery, and customer service, influence their overall
satisfaction and likelihood of repeat purchases compared to traditional
shopping?
3. What are the key factors that drive consumers’ decisions to choose online
shopping over traditional shopping, and how do these factors vary across
different demographic groups and product categories?
4. How does the online shopping experience, particularly in terms of product
selection, price comparison, and personalized recommendations, impact
consumers’ purchasing behavior and overall satisfaction compared to
traditional shopping?
5. To what extent do consumers perceive online shopping as a more secure
and trustworthy method of purchasing goods compared to traditional
shopping, and what are the specific concerns and anxieties associated with
online transactions?
REFERENCES
A.)
Kholil, A., & Zuhirsyan, M. (2024). Online Buying and Buying From an
Interpretation Perspective Economic Verses Online Buying and Buying From
an Interpretation Perspective Economic Verses. Afkar Journal: Islamic &
Civilisation Studies, 1(1), 01–05.
[Link]
B.)
Risk Perception of Males and Females Towards Online Buying Behaviour: A
Comparative Study. (2023). European Economic Letters.
[Link]
C.)
Jha, N., & Karim, M. A. (2024). Exploring online buying behaviours:
Psychological insights from a comprehensive bibliometric analysis.
[Link]
D.)
Butryn-Boka, N. S. (2021). BUYING GOODS ONLINE IN UKRAINE. Actual
Problems of Native Jurisprudence, 2(2), 19–24. Internet Archive.
[Link]
E.)
Fitripurboningrum. (2022). QUALITATIVE ANALYSIS OF FACEBOOK SELECTION
AS A MEANS OF BUYING ONLINE IN YOUTH.
[Link]