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MoU for Real Estate Marketing Services

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0% found this document useful (0 votes)
15 views6 pages

MoU for Real Estate Marketing Services

Uploaded by

doc purushottam
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

MEMORANDUM OFUNDERSTANDING

This Memorandum of Understanding is being executed at Noida, Gautam Budh Nagar


on this 16 day of lune,2025 by and between:

M/s Alisa Infralech Pvt. LId., (CIN U70109DL2012PTC246042), having its Registered
Office at B-7/45, Safdarjung Enclave Extension New Delhi -110029 and Corporate/
Site office at Plot No. C-3A,Sector 129 Jaypee Wish Town, Noida201306,represented by
its Authorized Signatory Mr. Arjun Sharma, (hereinafter referred to as the "First
Party/Developer Company"), Which expression shall, unless repugnant to the context
or meaning there of be deemed to include his legal heirs, legal representatives and
assigns, of the one part.
AND
Mr. Rahul Siradhana having UP RERA NUMBER UPRERAAGTI7793 (hereinafter
referred to as "Real Estate Agent or REA", which expression shall unless repugnant to
the context or meaning thereof be deemed to mean and include its successors and
assigns)
WHEREAS

A. Developer is developing the project "STATUS" located at Plot No C-3A, Sector


129,Jaypee Wishtown, Noida, Gautam Budh Nagar- U.P. (hereinafter referred to
as the "Project").
B Real Estate Agent/ REA is engaged in the business of tying up with various
developers for marketing, brand development, brand image management,
running information campaign for pre-launch image building
&selling/purchasing real estate projects which have been developed by various
developers (hereinafter referred to as the 'Services').
C. The RERA registration of the project has lapsed, extension thereof has been
applied for by the Developer and the extension/ revival of the project is expected
to be received by the Developer by 20.09.2025.
D. REA has approached the Developer to provide his/ her/ their services in respect
of creating a positive project image, dissipating misinformation and emanating
truth about the project and subsequent to RERA extensiony revival market and
sell the Project and Developer has agreed to appoint Real Estate Agent as its non
exclusive real estate agent, for the project, for a period of12 months commencing
from the execution of this MoU (Term'). REA shall work on behalf of the
Developer on a non-exclusive basis to provide the Services agreed herein.
E Inorder toavoid any confusion the parties have decided to reduce the terms of
their understanding writing, hence this MoU.
NOW THE PARTIES HERETO HEREBY DECLARE, UNDERTAKE AND AGREE AS
UNDER:

1. That it is agreed that both the Parties shall independently comply with Real
Estate(Regulation and Development) Act, 2016 and the rules& regulations made
there under, at all the times during the subsistence of this MOU.

RAHUL Digitally signed


by RAHUL
SIRADHAN SIRADHANA
Date: 2025.06.16
A 13:55:27 +05'30
2 That the Real Estate Agent shall, on a non-exclusive, principal to principal, basis:
2.1. Provide consultation and insight in respect of sales and marketing practices
prevalent in this geographical market, the prevailing rates (sales & leasing),
offers, deals that are being offered by other promoters in respect of their -
similarly conceptualized contemporary projects, other wherewithal that
sales &
might be required for the project for its success with regard to both
leasing perspective (hereinafter referred to as "Service - 1");
of the
2.2. Upon successful exccution of Service - 1(supra) to the satisfaction
Developer - and written instruction to this regard, engage itself with brand
development, brand image management, existing customer grievance
redressal managerment, running information campaign for pre-launch image
building, dissipate misinformation and emanate truth about the project so
that a good atmosphere may be had before sales & marketing is launched by
the Developer, subsequent to RERA extension/ revival (hereinafter referred
to as "Service - 2");
the
2.3. Organize, arrange, seek bookings, market and/ or sell, on behalf of
Developer, the saleable inventories subsequent to RERA extension/ revival,
details whereof shall be shared by the Developer separately (hereinafter
referred to as "Service - 3").
3 In consideration of the providing services agreed hereinabove, the Developer
shallpay the following:
3.1. A one-time consultancy fee of INR 1,00,000/- (Rupees One Lac Only)
[Excluding of GST and subject to TDS] shall be paid in lieu of Service - 1.
The said fee shall be paid in advance with the execution hereof and the
Service - 1shall continue to be performed throughout the term of this MoU.
The cost of Service - 2, for the first month of this MoU shall be included in
the abovementioned fee.
3.2. A fixed monthly service fee of INR 1,00,000/- (Rupees One Lac Only)
[Excluding of CST and subject to TDS] per month shall be paid in lieu of
Service -2. This fixed monthly service fee shall be payable from the start of
the second month from the execution of this MoU, as advance. Payment
under this head shall be reviewed at the end of first month, since
commencement of first payment herein (and every month thereafter) and
payment under this sub-clause thereafter shall subject to sole discretion of
thé Developer. It is further agreed and understood between the parties that
the fixed monthly service fee paid in lieu of Service - 2herein shall be
adjustable towards the Brokerage/ commission & marketing expenses
payable as per clause 3.3 (below).
3.3. Brokerage/ commission in lieu of Service -3 (post commencement), shall be
paid in accordance with the Brokerage Slabs mentioned in the table annexed
herewith and marked as Schedule 1. It is clarified that:
3.3.1. 10% of the Brokerage/ commission shall be paid at the time of
booking; &
3.3.2. Remaining 90% of the Brokerage/ commission shall be paid upon

Digitally signed by
RAHUL RAHUL

SIRADHAN SIRADHANA
Date: 2025.06.16
A 13:56:06 +05'30'
receipt of 50% of the BSP.
That the payments under this MoU shall be made against valid tax invoice. The
payment shall be made within30 days from the receipt of said tax invoice and
shall be subject to accrual of the fee billed therein.
5. That the Developers reserves unconditional and unrestricted right to pay the
brokerage as agreed herein in any manner, including but not limited to, by
means of allotment of inventory in the project of Developers choice at prevailing
fair market price.
6 That the Real Estate Agent, post RERA extension, shall be allowed to do all types
marketing including but not limited to making website/ URL,
advertisement/MarketingCollateralsinPrint, Radio, Internet,Exhibition,SMSetc.
regarding the unit/project may be done by the Real Estate Agent at its own cost.
No such activity shall be conducted without oblaining prior written approval
of the Developer upon the contents, media, frequency of such marketing
material.

7 That while conducting the marketing activities, the Real Estate Agent shall alone
be responsible to comply with all the laws in relation to advertisement, media
and marketing and in case of any violation, if any loss or damage is caused to the
Developer, the Real Estate Agent shall be responsible to indemnify the developer
against such loss or damage.
8 That it is clearly agreed between the parties that in case of Cancellation of unit
booked, initiated by Customer, at any stage and for any reason whatsoever, or in
case of Cancellation of the unit booked, initiated by the Developer on aCcount of
default of the terms & conditions of Allotment/ Agreement for Sale/ Sub-Lease,
made by the Customer at any stage, the Brokerage/ Commission paid/ payable
shall be debited or shall not be paid, as the case may be.
9. That this MoU shall commence from the date of signing of this MoU and shall
remain in force till 12 months from the date of signing of this MoU or its
termination, whichever is earlier. Both the parties shall be entitled to terminate
this MoU by giving 30days' notice to the one another with or without assigning
any reason there for.
10. That both the Parties agrees to indemnify and keep indemnified each other from
and against all action, demands, proceedings, prosecutions, attachments, and the
like including reasonable attorneys' fees and court costs initiated due to breach
of terms and conditions of this MoU or any non-compliance with any applicable
aw.

11 That
boththePartiesshall1maintaintheconfidentialityofthedetails/ particularsrelating to
this MoU, any information provided to other Party pursuant to this MoU, any
information of the prospective customer shared by either of the Party, any
information relating the business or of the affairs of either of the Parties, and
shallnot disclose the same to any other person unless authorized by other Party
in writing or required under Law.
12 That in the event of disputes or differences between the Parties to this MoU in

Digitally signed by
RAHUL RAHUL SIRADHANA
Date: 2025.06.16
SIRADHANA 13:56:26 +05'30'
connected with the interpretation o
e reSpect of or concerning or this MoU such dispute
mplementation of this MoU, or anv dispute arising out of
Arbitrator appointed bv the Developer. The decisiOn
shall be referred to the Sole The venue To
of the Arbitrator shall be binding andconclusive upon the Parties.
the arbitration shall be Gautam Budh Nagar& language shall be English.
laws of India, and the
13 That this MoU shall be construed in accordance with the
jurisdiction.
Courts at Gautam Budh Nagar India shall have exclusive
unenforceable or prohibited by
14 If any provision of this MoU held to be invalid,
not included in the MoUand the other
law, such provision shall be deemed to be
operative and the remainder of this
provisions of the MoU shall continue to be
provision was not included herein.
MoU shall be valid and binding as if such
agreements, either oral or written, between
the
15 This MoUsupersedes any and all rendering of services contained herein. The
Parties hereto with respect to the
inducements, promises, or agreements (oral,
Parties agree that no representations,
Party or anyone acting on behalf of
written, or otherwise) have been made by any statement,
herein and that no other agreement,
any party, which are not embodied binding on the Parties. Any
be valid or
or promise not contained herein shall in writing and signed by
modification of this MoU will be effective only if it is
both the Parties.
year
have executed this MoUon the day and
IN WITNESS WHEREOF Parties hereto
first before written. Digitally signed by
RAHUL RAHUL SIRADHANA

Date: 2025.06.16
SIRADHANA 13:56:43 +05'30'

Real Estate Agent


Developer

WITNESSES

1.

2
SCHEDULE 1
BROKERAGE SLAB
Sr. No.
Slab of Brokerage/ Commission (% of Basic
No. of Bookings Price before NPV [if any])
Upto 5 8%
06 to 10 9%
1lto 15 10%
4 16 to 20 11%
21 to 30 12%
6 31 and above 13%

Digitally signed by
RAHUL RAHUL SIRADHANA
Date: 2025.06.16
SIRADHANA 13:57:03 +05'30'
FORM H
[See rule 10(1)]
REGISTRATION CERTIFICATE OF REAL ESTATE AGENT
to -Mr. /
r e g i s t r a t i o n
is granted under section 9 of the Act with registration certificate bearing No. UPRERAAGT17793

This Buddha
RAHUL SIRADHANA Son of Mr. / Ms. JAIPAL SIRADHANA Tehsil Gautam Buddha Nagar District Gautam
Ms.
nar State 1 .to act as areal estate agent to facilitate the sale or purchase of anyplot, apartment or buld9
made
may be, in real estate projects registered in the Uttar Pradesh in terms of the Act and the
rules and regulations
thereunder,

2. This registration is granted subject to the following conditions, namely:


or building. as the case may be, n a
() The real estate agent shall not facilitate the sale or purchase of any plot apartment
registered with the regulatory autnoity,
real estate project or part of it, beingsold by the promoter which is reguired but not
account. records and documents as provided Uidel Tuie
(ü) The real estate agent shall maintain and preserve such books of
14:
trade practices as specified under clause (c) of section 10;
(ii)The real estate agent shall not involve himself in any unfair
rignts and
enable the allottee and promoter to exercise their respective
(iv) The real estate agent shall provide assistance to
anv plot, apartment or building, as the case may be.
fulfill their respective obligations at the time of booking and sale of
the Act and the rules and regulations made thereunder;
(v) The real estate agent shallcomply with the provisions of
force in the area where
the provisions of anyother law for the time being in
(vi) The realestate agent shall not contravene
the project is being developed.
functions as may be specified bythe regulatory authority
by regulations;
(vi)The real estate agent shalldischarge such other
03-10-2024 unless
commencing from 03-10-2019 and ending with
[Link] registration is valid for a period of five years
regulations made
renewed by the regulatory authority in accordance
with the provisions of the Act or the rules and

thereunder.
necessary
the realestate agent, the regulatory authority may take
[Link] the above mentioned conditions are not fulfilled by
revoking the registration granted herein, as per the Act
and the rules and
action against the real estate agent including
regulations made thereunder.

can be Verified
any signature, however authenticity of the certificate
This is system generated certificate, need not require
any time on the website by registration no.

Digitally signed by
RAHUL RAHUL SIRADHANA
Date: 2025.06.16
SIRADHANA 13:58:12 +05'30'

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