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Targeting Rehabilitated Drinkers with Canned Water

The document outlines a marketing strategy for a unique canned water product targeting individuals aged 18-40 with higher purchasing power, particularly those recovering from alcohol addiction. The product is positioned as a health supplement with a rebellious image, appealing to environmentally conscious consumers and offering giveaways to enhance customer loyalty. It differentiates itself from competitors by using aluminum cans instead of plastic and promoting a humorous marketing approach.

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pritishkumardebata
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4 views2 pages

Targeting Rehabilitated Drinkers with Canned Water

The document outlines a marketing strategy for a unique canned water product targeting individuals aged 18-40 with higher purchasing power, particularly those recovering from alcohol addiction. The product is positioned as a health supplement with a rebellious image, appealing to environmentally conscious consumers and offering giveaways to enhance customer loyalty. It differentiates itself from competitors by using aluminum cans instead of plastic and promoting a humorous marketing approach.

Uploaded by

pritishkumardebata
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Segmenting:

Age group- 18 – 40 years


Income- Those who have more purchasing power
Rebellious
Those persons who can take dark jokes
Alcohol rehabilated person
Unique skull design as it represents danger but it is a healthy product.
Many teenagers will think it as soda can but it is a normal can water.
They take the products as a health supplement as water is very good for body.
They buy their product due to giveaway of the T-shirts, hats, luxury watches.
Many people cannot afford this canned water as the plastic water bottle are
cheaper.

Targeting:
Alcoholic rehabilitated person as these persons are changing to their alcoholic
lifestyle to healthy lifestyle.
Alcoholic rehabilitated persons who want to change themselves & the persons
think this as beer can but he drinks it as water which is good for health.
It shows as a health drink a substitute for alcohol & cokes.
Other segments may not last for a long period of time.

Positioning:
The persons who are environmentally friendly would buy this.
Employees with high income & climate friendly.
Hygienic water & also for health supplements.
They have a good distribution channel & they have many retail stores.
Liquid death has aluminium can but his other competitors have plastic bottle &
to keep his customer loyalty so they give T-shirts, hats.
Unique design, variety types of products available like iced tea, sparkling water,
electrolyte
Smart water, Fiji, Evian.
Unique design & Aluminium can water
Rebellious and humorous marketing proposition.

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