BAO4213
ELECTRONIC BUSINESS
Trimester July/August 2025
TUTORIAL 2
BUSINESS
BAO4213 ELECTRONIC BUSINESS TUTORIAL 2
Objectives
• At the end of this tutorial, students will be able to:
o Define e-commerce, understand how e-commerce differs from e-business.
o Identify the primary technological building blocks underlying e-commerce and
recognize major current themes in e-commerce.
o Identify and describe the unique features of e-commerce technology and discuss their
business significance.
o Describe the major types of e-commerce.
o Describe the major themes underlying the study of e-commerce.
o Explain the benefits and barriers of incorporating e-commerce.
SECTION A: MULTIPLE CHOICE QUESTIONS
1. Which of the following demonstrates price discrimination in e-commerce?
A. An online retailer clearly displays the prices of products on their website.
B. A company offers consistent prices for its products regardless of customer preferences
or demographics.
C. An e-commerce platform charges higher ticket price for a front seat for a concert.
D. A business discloses the production costs of its products on its website.
2. When Sally uses [Link] to sell her old novels directly to other individual users, this is using
the _______ e-commerce method.
A. Business-to-Business (B2B)
B. Consumer-to-Consumer (C2C)
C. Business-to-Consumer (B2C)
D. Social Commerce
3. When purchasing a computer from Dell's website, customers can modify the specifications
according to their preferences. This process demonstrates:
A. ubiquitous
B. Information richness
C. Information density
D. customisation.
4. Jackson is updating his furniture store's product prices and information. The costs incurred for
designing and printing a new product catalogue, notifying customers of the changes, and
updating the digital product catalogue are commonly referred to as _______.
A. menu cost
B. design cost
C. search cost
D. operational cost
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BAO4213 ELECTRONIC BUSINESS TUTORIAL 2
5. Interactivity in the context of e-commerce provides which of the following functionalities?
A. The ability to physically touch and manipulate a product.
B. The enabling of two-way communication between consumer and merchant.
C. The ability for consumers to create and distribute content.
D. The complexity and content of a message.
SECTION B: STRUCTURED QUESTIONS
1. Distinguish between marketplace and marketspace based on the following factors.
Marketplace Marketspace
Interaction
Accessibility
Shopping Experience
Transaction and Delivery
2. Peter is a young entrepreneur planning to start his own retail business. After conducting market
research, he is considering different business models for his store which are brick and mortar,
pure-play and click-and-mortar. Explain the definition and the advantage of each business
model.
Business Model Definition Advantage
Brick and mortar
Pure-play
Click and mortar
3. Share any THREE (3) factors which are driving the growth of social e-commerce.
4. Jason who has limited information technology knowledge has a passion for fashion and
dreams of starting his own online boutique to sell trendy clothing and accessories. Share with
Jason some of the challenges or barriers when it comes to doing an e-commerce business.
5. The university administration is considering implementing an e-commerce platform to support
various campus services and enhance students experience. In your opinion, what would be the
advantages of using this e-commerce platform in campus.
END OF TUTORIAL QUESTIONS
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