Denotation and Connotation
Denotation
The literal, dictionary meaning of a word.
Example: Snake — a long, legless reptile.
Connotation
The emotional or cultural meaning we attach to a word.
Example: Snake — could also mean “a sly or untrustworthy person.”
How they affect tone
Tone is the writer’s attitude toward a subject.
Choosing a word with a positive, negative, or neutral connotation changes
how the reader feels.
Example:
Denotation: old = having lived for many years.
Connotations:
o Positive: “vintage,” “mature,” “seasoned” → makes the tone
respectful or warm.
o Negative: “elderly,” “ancient,” “decrepit” → makes the tone
critical or unkind.
Another example
Sentence 1: “The house is small.” (Neutral tone)
Sentence 2: “The house is tiny.” (Could sound cute or cramped — depends on
tone)
Sentence 3: “The house is cramped.” (Negative tone)