The
RMBC Method
for Writing
Winning
Sales
Letters
by Stefan
Georgi
LESSON 1
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Module
[Link]
LESSON 1
Brief
OVERVIEW
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BRIEF
1. WHO’S THE AUDIENCE?
2. WHAT ARE THE PAIN POINTS, OR BIGGEST FEARS?
(+ identify the 1-3 HUGE ones, while the rest are secondary)
- Short Term:
- Long Term:
3. SO BY REVERSING THE PAIN POINTS/ BIGGEST FEARS,
WHAT IS THE ONE BIG PROMISE (1-3 SENTENCES) YOU ARE
GOING TO MAKE ABOUT THE SALES COPY THEY’RE NOW
READING… HOW WILL THIS CHANGE THEIR LIVES FOREVER?
4. WHAT SOLUTIONS FOR THE READER’S PROBLEM(S)
EXIST ALREADY (AND WHY AREN’T THEY WORKING FOR THEM)?
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Stefan Georgi
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5. WHAT’S THE NEW CLAIM/ ROOT CAUSE/SURPRISING
INFO? AND HOW DOES THIS NEW SOLUTION WE’RE
OFFERING THEM WORK? [THIS IS THE UNIQUE MECHANISM
PART]
(Think about it as if they had 99% of the solution already, but you’re
sharing that missing 1%... the easy but unexpected REAL REASON,
or REAL SECRET to their success).
6. PARADOXICAL QUESTION:
7. METAPHOR:
8. BOLD CLAIM
(What’s the huge promise about the results they’re going to get using
this product/solution?):
9. WHAT IS THE PRODUCT?
(If you can write out fascinations here, it will help you immensely. This is
the part where you get to shape exactly what the product we’re selling
will include)
10. BACKGROUND STORY + STORY OF DISCOVERY:
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11. SOME HEADLINE IDEAS:
(One sentence – something that would be the first line of the VSL, or
in the copy above the video screen.
Attention grabbing)
12. IDEAS FOR A POTENTIAL UPSELL PRODUCT?
(Something that could be sold to the customer immediately after
purchasing the main product. You’d want this to be related to the
product, but solve an additional problem, or provide a significant
additional benefit).
5
Stefan Georgi
[Link]
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/in/stefanpaulgeorgi
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/profile/Stefan-Georgi-3
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